Red Devil Energy Drink

Infobox Beverage
name=Red Devil
logo=


type= Energy Drink
manufacturer=Red Devil Energy Drink
origin=Netherlands
introduced=1995
variants=

Red Devil Energy Drink is a premium energy drink brand that was formulated in Netherlands in 1995. Since then the beverage has become the #1 energy drink in Russia, and #2 in the E.U. In 2002 Red Devil was purchased by Britvic and is now the #2 energy drink in the U.K. It is now distributed in over 60 countries and is beginning its expansion into the U.S.

Marketing

Red Devil has an aggressive marketing strategy throughout the world. Their slogan is "Taste the Energy" is translated into many languages in numerous countries. Red Devil mainly focuses on sponsoring many forms of racing including World Rally Championship, F1 Powerboat World Championship, drag racing, and various other types of open wheel, touring car, motorcycle, and stock car racing.

Attending most of Red Devil's public events are the popular "Red Devil Dolls", a group of beautiful girls dressed in low cut shirts, skin-tight shorts, and devil horns.

In Europe

Red Devil originally was produced in a 12oz glass bottle and eventually made its way into a 12oz can. The company also produces Red Devil Light and even begun making Red Devil Energy Gum. The companies huge success in Europe is credited with their massive marketing campaign with successful racing teams.

Like its competitor Red Bull, Red Devil is now sold primarily in 250ml slim cans in the UK. The drink is popularly mixed with vodka in bars and clubs.

Expansion into the U.S.

In late 2007, Red Devil formed a strategic partnership with Impulse One and started their expansion into the United States. They formulated a new version of Red Devil specifically for the U.S. market in a 16oz can which is a bit more sweet and has more of a berry-like taste. Along with the original flavor of the drink, they have also released a Red Devil Light, their sugar free U.S. version.

Red Devil Racing currently sponsors HL Motorsports, an ARCA race team.

External links

*http://www.reddevildrinks.com/
*http://www.reddevilusa.com/
*http://www.bevnet.com/reviews/reddevil/
*http://www.impulse-one.com/
*http://store.impulse-one.com/


Wikimedia Foundation. 2010.

Look at other dictionaries:

  • Red Devil — or Red Devils may refer to:* Doxorubicin, trade name Adriamycin, a chemotherapy drug nicknamed red devil for its deep red color and dangerous side effects * Pyramid Head, a character in the Silent Hill 2 video game, nicknamed red devil * Red… …   Wikipedia

  • Red Bull (напиток) — Банка Red Bull Cola У этого термина существуют и другие значения, см. Red Bull. Red Bull  популярный энергетический напиток. Произво …   Википедия

  • Devil May Cry 4 — Developer(s) Capcom Publisher(s) Capcom Direc …   Wikipedia

  • South Asian arts — Literary, performing, and visual arts of India, Pakistan, Bangladesh, and Sri Lanka. Myths of the popular gods, Vishnu and Shiva, in the Puranas (ancient tales) and the Mahabharata and Ramayana epics, supply material for representational and… …   Universalium

  • Irn-Bru — Infobox Beverage name=Irn Bru type=Carbonated soft drink manufacturer=A.G. Barr plc origin= flagicon|SCO Scotland introduced=1901 discontinued= colour = Orange related= Coca Cola Pepsi Fanta [http://en.wikipedia.org/wiki/Kinnie Kinnie] variants=… …   Wikipedia

  • List of fictional elements, materials, isotopes and atomic particles — This list contains chemical elements, materials, isotopes or (sub)atomic particle that exist primarily in works of fiction (usually fantasy or science fiction). No actual periodic elements end in ite , though many minerals have names with this… …   Wikipedia

  • Bebida energizante — Saltar a navegación, búsqueda Una bebida energética es una bebida sin alcohol y con algunas virtudes estimulantes que desde hace más de una década han salido al mercado mundial ofreciendo al consumidor supuestas virtudes regeneradoras de la… …   Wikipedia Español

  • Tropic Thunder — Tropic Thunder …   Wikipedia

  • Tekkaman Blade II — Infobox animanga/Header name = Tekkaman Blade II caption = Cover of Tekkaman Blade II ja name = 宇宙の騎士テッカマンブレードII ja name trans = Star Knight Tekkaman Blade II genre = Adventure, Drama, MechaInfobox animanga/OVA title = director = Hideki Tonokatsu …   Wikipedia

  • Irn-Bru — (ausgesprochen ˈaɪɚn bruː) ist ein koffeinhaltiger Softdrink aus Schottland. Es wird von der A.G. Barr plc in Glasgow hergestellt. Barrs Irn Bru wird in Großbritannien, Irland, Russland, Kanada, Südafrika, Teilen …   Deutsch Wikipedia


Share the article and excerpts

Direct link
Do a right-click on the link above
and select “Copy Link”

We are using cookies for the best presentation of our site. Continuing to use this site, you agree with this.