- Mission Foods
Mission Foods Type Subsidiary Industry Consumer Package Goods Founded 1977 Headquarters Irving, Texas, USA Key people Juan Fernando Roche, President Employees More than 5,700 Parent Gruma Website www.missionmenus.com
Mission Foods was originally founded as a subsidiary of Grupo Maseca (now Gruma) in California in 1977 as a brand name to sell Maseca tortillas in the American marketplace. A tortilla manufacturing plant was opened in Dallas in 1982. Mission Foods currently has 19 plants in America and more worldwide.
The Mission brand is a sponsor of Healthy Kids Challenge (HKC), a non-profit organization led by registered, licensed dietitians whose mission it is to guide schools, community organizations, and businesses in creating solutions for kids and families to enjoy healthy eating and physical activity as part of a healthy lifestyle.
On the 16th of January 2009, Australian media reported Mission Foods had agreed on a sponsorship deal with Australian Rules Football club the Western Bulldogs. The deal is worth $4.5 million over 3 years.
Mission sponsored a tortilla factory attraction between 2001 and 2011 in the then-named Disney's California Adventure theme park. The factory demonstrated tortilla production on a miniaturized, low-speed automated production line, provided samples of tortillas, and demonstrated recipes to park guests.
Mission Foods has a wide range of tortilla options ranging from the traditional corn and flour tortillas to whole wheat and flavored varieties. Most of Mission Foods products are classified as Kosher. Mission also sells many types of tortilla chips
Six Somalian women filed a religious discrimination complaint with the EEOC over Mission Food's uniform policy. The women, who asserted that the uniform were immodest by religious standards, were, according to a statement, "relieved of their responsibilities for the time being, and may ultimately lose their jobs if they don’t wear uniforms."
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