Illusive Sounds

Infobox record label
name = Illusive Sounds

founded = 2003
founder = Matt Gudinski / Adam Jankie
genre = Hip hop
country = Australia
location = Albert Park, Victoria
url =

Illusive Sounds is an independent Australian hip hop record label that represents a number of Australian acts including the Bliss n Eso, Lowrider, Paris Wells, Xzibit and the Winnie Coopers.


In October, 2002 Matt Gudinski and Adam Jankie established the Illusive Entertainment Group, with Illusive Sounds the record label/publishing division of Illusive formed in February, 2003. Illusive Sounds is based in Melbourne. Illusive Sounds hosts an eclectic roster which covers a number of genres including electro, hip-hop and soul. They are usually involved in developing, recording, releasing & marketing their material and distributing it both locally and internationally. The label has recently begun to move into licensing international product to complement its local artist roster. In 2008, the label received a facelift through the addition of marketing personality Kelly "Young Briggsy" Brigham and all star music guru / part-time model / karate afficionado, Tom Connellan.


The following artists are currently on the Illusive Sounds roster or are International artists who have licensed Australian releases to Illusive Sounds or toured with Illusive:
* Bliss n Eso
* DJ Flagrant
* Downsyde
* Lowrider
* Paris Wells
* Phrase
* Weapon X
* Winnie Coopers
* Xzibit (Australian release of "Full Circle")
* Cypress Hill
* The Roots
* Talib Kweli
* Sugarhill Gang
* DJ Qbert
* Afrika Bambaata

ee also

* List of record labels

External links

* [ Official site]
* [ MySpace website]
* [ Discogs entry]
* [ Australia Music Online - 'Illusive Sounds']


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