Beermat

A beermat is a coaster used to rest glasses of beer (or other beverages) upon. Public houses in the United Kingdom usually will have them spread out across the tables. They are used not just to protect the surface of the table, but, as they are usually made out of paper, they can also be used to absorb spillages or serve as an ad-hoc notepad. Their main use, however, is as part of an alcohol advertising campaign.


=Beermat

Beermats are usually adorned with a customized image - usually advertising a brand of beer, although they can also be used to promote a drinking establishment, sports franchise, businesses or special events. Recently, they have also been used to advertise political messages and parties, such as the UKIP beermats during the 2004 European Elections. Although they appear to be a disposable item, they are in fact quite durable and reusable.

Tegestology

Some beermats are collectible items. "Tegestology" is a Latin term defined as the practice of collecting beermats or coasters, with practitioners known as "tegestologists"Collecting beermats is an especially popular hobby in Germany, where beermats are known as "Bierdeckel". There is an international collector's association called IBV in Germany which has been active since 1958.

The British Beermat Collectors Society was founded shortly afterwards in 1960 and currently has around 300 members spread around the world. Like the IBV, it organizes regular meetings for collectors and also publishes a monthly newsletter.

BeermatMania.com was founded in 2004 and boasts a gallery of over 34,000 images of British brewery beer mats based on the British Beermat Collectors Society numbering system. It also has a collectors forum and a monthly newsletter.

Other notable clubs associated with tegestology include two Australian clubs, the South Australian Coaster Collectors Club and New South Wales Coaster Collectors Club. There are many subcategories of tegestologists, including those who are solely interested in porcelain or other specific kinds of beermats.

References

External links

* [http://www.beermatmania.com/ Beermat Mania - Interactive gallery of British Brewery Beermats]
* [http://www.calvert-beermats.com/ Informative website on collecting mats]


Wikimedia Foundation. 2010.

Look at other dictionaries:

  • beermat — [[t]bɪ͟ə(r)mæt[/t]] beermats also beer mat N COUNT A beermat is a cardboard mat for resting your glass of beer on in a bar or pub …   English dictionary

  • beermat — (British) small mat on which a beer glass is placed, coaster …   English contemporary dictionary

  • Chris West — This article is about the non fiction, crime and general fiction writer. For the Catholic author, see Christopher West. Chris West (born 1954) is a British writer. He writes business books under this name. Writing as Christopher West he is author …   Wikipedia

  • Mike Southon (writer) — Mike Southon Born England, UK Occupation Entrepreneur Mike Southon is a British entrepreneur and author.[1] Mike Southon was educated at Papplewick School, Ascot (where he was a contemporary of Richard Curtis) and Wellington College …   Wikipedia

  • Beverage coaster — Beverage coasters made of sandstone. Cork coasters …   Wikipedia

  • Max and Paddy's Road to Nowhere — Format Sitcom Created by Peter Kay Patrick McGuinness Written by Peter Kay Patrick McGuinness Directed by Peter Kay Starring …   Wikipedia

  • Бирдекель — Рекламная сторона бирдекеля …   Википедия

  • Kölsch (beer) — Kölsch is a local beer speciality, brewed in Cologne, Germany. It is a clear beer with a bright straw yellow hue, and it has a prominent, but not extreme, hoppiness. It is less bitter than the standard German lager beer, Pils. Furthermore, Kölsch …   Wikipedia

  • Mat — This article is about a piece of fabric. For other uses, see Mat (disambiguation). A welcome mat from Lexington, Massachusetts. A mat is a generic term for a piece of fabric or flat material, generally placed on a floor or other flat surface, and …   Wikipedia

  • Scream of the Shalka — Doctorwhobox serial name=Scream of the Shalka caption=The Doctor confronts Prime, War Chief of the Shalka Confederation, and her minions doctor=Richard E. Grant (The Shalka Doctor) writer=Paul Cornell director=Wilson Milam script editor=None… …   Wikipedia


Share the article and excerpts

Direct link
Do a right-click on the link above
and select “Copy Link”

We are using cookies for the best presentation of our site. Continuing to use this site, you agree with this.