Rudolf Vanmoerkerke is a Belgian businessman and a pioneer of the Belgian
travel industry. He is the former president of the basketballclub Sunair (later Telindus, now Base) Oostende.
In 1953 he founded the "West Belgian Coach Company", with which he organised bus tours on the European continent especially for British customers. In 1968, he bought the ailing tour operator
Sunair, and started to offer air travel vacations.
Six years later he merged all his business in Sun International, which became the dominant travel group in Belgium and in 1984, was registered on the Belgian stock market. In 1976, he started his own airline company Air Belgium, as a counterpart of
Trans European Airways(TEA) of his competitor Sunsnacks. He bought several tour operators in the Netherlands, Franceand the United Kingdom, but only on the British market Vanmoerkerke got a foothold. In 1987, he built the first Sun Parks resort in Oostduinkerke.
Financial problems and the departure of the German group ITS/
Kaufhoffrom the company capital led to the disinvestmentof Air Belgium and later also Sunair. After the sale, his son Mark Vanmoerkerkebecame the owner of Sun Parks.
Nowadays Vanmoerkerke occupies himself with the insurance company Sun Assistance and the venture capital company Sofidev, in which also
* F. Verleyen, "Rudolf Vanmoerkerke: Met De Zon Als Bondgenoot", Elsevier, 1986, ISBN 10: 9069820056
* [http://www.trends.be/nl/archief/2001/26%20April%202001/RUDOLF+VANMOERKERKE-6112-206137.html Rudolf Vanmoerkerke] (Dutch)
* [http://www.nieuwsblad.be/Article/Detail.aspx?ArticleID=G34GT5RI Rudolf Vanmoerkerke (80): "Ik moet de baas zijn"] (Dutch)
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