Moe's Southwest Grill

Moe's Southwest Grill
Type Subsidiary
Industry Chain restaurant
Founded Atlanta, Georgia, United States 2000 (2000)
Headquarters Atlanta, United States
Number of locations 360 (2007)[1]
Area served North America
Key people Paul Damico (President)[2]
Products Tacos, Burritos, and other Tex-Mex cuisine
Parent FOCUS Brands
Website moes.com

Moe's Southwest Grill is an American chain of fast casual style Tex-Mex restaurants headquartered in Atlanta, Georgia.

Moe's was founded in Atlanta, Georgia, in December 2000,[3] by Raving Brands. In August 2007, the brand was purchased by FOCUS Brands.[4] As of the 2007 purchase, there were 360 locations in operation in 35 states.[1]

Many of the menu items have names drawn from popular culture memes such as:

  • "Art Vandalay" and "Close Talker" (both from the television series Seinfeld)[5]
  • "Who is Kaiser Salsa", a reference to the villain in The Usual Suspects.
  • "El Guapo's Infamous Salsa", named after the villain in the movie Three Amigos.
  • The "Triple Lindy" burrito (no longer on the menu), a reference to the movie Back to School.
  • The "John Coctostan" quesadilla, a reference to the movie Fletch.
  • The "Billy Barou" nachos, a reference to the movie Caddyshack.
  • The "Fat Sam" is a reference to the drug dealer (George Wendt) in the movie Fletch.
  • The "Ruprict" may be a mistaken reference to Steve Martin's gimp-retard character "Ruprecht" in a scene from the movie Dirty Rotten Scoundrels.
Garden Hills location
"the very first Moe's on earth"


References

  1. ^ a b FOCUS Brands press release, FOCUS Brands and Roark Capital Complete Purchase of Moe's Southwest Grill, August 30, 2007
  2. ^ FOCUS Brands press release, Moe’s Southwest Grill Names Paul Damico as Brand President, May 6, 2008
  3. ^ FOCUS Brands press release, FOCUS Brands to Acquire Moe’s Southwest Grill, April 11, 2007
  4. ^ Minnick, Fred, FOCUS Brands Buys Moe's Southwest Grill, QSR Magazine, April 11, 2007
  5. ^ McClurg, Kelly (2002-04-12). "Moe's Southwest Grill expanding in local market". Birmingham Business Journal. http://www.bizjournals.com/birmingham/stories/2002/04/15/story7.html. Retrieved 2009-04-01. 

External links


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