Moe's Southwest Grill
Moe's Southwest Grill Type Subsidiary Industry Chain restaurant Founded Atlanta, Georgia, United States 2000 Headquarters Atlanta, United States Number of locations 360 (2007) Area served North America Key people Paul Damico (President) Products Tacos, Burritos, and other Tex-Mex cuisine Parent FOCUS Brands Website moes.com
Moe's was founded in Atlanta, Georgia, in December 2000, by Raving Brands. In August 2007, the brand was purchased by FOCUS Brands. As of the 2007 purchase, there were 360 locations in operation in 35 states.
Many of the menu items have names drawn from popular culture memes such as:
- "Art Vandalay" and "Close Talker" (both from the television series Seinfeld)
- "Who is Kaiser Salsa", a reference to the villain in The Usual Suspects.
- "El Guapo's Infamous Salsa", named after the villain in the movie Three Amigos.
- The "Triple Lindy" burrito (no longer on the menu), a reference to the movie Back to School.
- The "John Coctostan" quesadilla, a reference to the movie Fletch.
- The "Billy Barou" nachos, a reference to the movie Caddyshack.
- The "Fat Sam" is a reference to the drug dealer (George Wendt) in the movie Fletch.
- The "Ruprict" may be a mistaken reference to Steve Martin's gimp-retard character "Ruprecht" in a scene from the movie Dirty Rotten Scoundrels.
- ^ a b FOCUS Brands press release, FOCUS Brands and Roark Capital Complete Purchase of Moe's Southwest Grill, August 30, 2007
- ^ FOCUS Brands press release, Moe’s Southwest Grill Names Paul Damico as Brand President, May 6, 2008
- ^ FOCUS Brands press release, FOCUS Brands to Acquire Moe’s Southwest Grill, April 11, 2007
- ^ Minnick, Fred, FOCUS Brands Buys Moe's Southwest Grill, QSR Magazine, April 11, 2007
- ^ McClurg, Kelly (2002-04-12). "Moe's Southwest Grill expanding in local market". Birmingham Business Journal. http://www.bizjournals.com/birmingham/stories/2002/04/15/story7.html. Retrieved 2009-04-01.
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