company_name = Africell
company_type = Subsidiary of Lintel Holding
foundation = Gambia 2001
Sierra Leone 2005
location = Serrekunda, The Gambia
Freetown, Sierra Leone
key_people = Alieu Badara Mbye CEO
industry = Mobile telephone services
company_slogan = "Bringing People Closer"
products = | homepage = []
Sierra Leone

Africell is a mobile telecommunications company serving The Gambia and Sierra Leone. It is a subsidiary of the Lebanese telecommunications company Lintel Holding.

Africell has 346,341 subscribers (3 q 2007) in the Gambia and 360,000 in Sierra Leone.

All its core network and radio equipments are supplied by Siemens. [ [ Africel Web site ] ]

Africell Gambia


Marketing campaigns

Africell Gambia has a prominent advertising and promotional presence in the country and contributes significantly in sports and youth development, and health and education. [ [ NEW AFRICELL MD SPEAKS - Daily Observer ] ] Fact|date=March 2008

Dream house competition

A long running campaign in which subscribers had the chance the win a house worth 3,000,000 dalasis (about US $138,000) came to a dramatic conclusion in January 2008 when policeman Mr Ahagie Badgie's name was drawn from a jar. Mr Badgie, who is seriously ill in hospital, commented “Even if I don’t survive I would be happy that my children would be staying in the house.” The two runners-up each received 50,000 dalasis. [ [ Police Sergeant Emerges Winner of Africell Dream House - WOW Gambia ] ] [ [ Africell’s D3,000,000 Dream House won by Alhagie Badjie (currently a patient at RVTH) - Daily Observer ] ]

Face of Africell

The company launched a pageant to find "Gambian ladies between the ages of 18-25, attractive and who possessed the qualities of communication skills, a good education, self-confident [sic] , reliance, and ability to convince prospective clients for Africell". [ [ "Face of Africell" a brilliant spectacle - Daily Observer ] ] Around 200 candidates applied to participate in the competition.

The eventual winner was Yamundow Leigh, who has since appeared in various promotions for Africell. She also won a car as a prize.

Football sponsorship

Africell sponsors the GFA League First Division Sait Matty football team. It also sponsors the Gambian national side.Fact|date=March 2008

Africell Sierra Leone


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