company_name = PEACH JOHN Co., Ltd.
company_type = private
June 1, 1994
location = flagicon|Japan
key_people= President & CEO: Mika Noguchi
Chairman: Shoji Noguchi
products = bras, panties, sleepwear, shoes, clothing, bags, accessories, cosmetics and heath care products
num_employees = 150 [ [http://www.peachjohn.co.jp/info/about/about_e.html PEACH JOHN :: Corporate Profile] PEACH JOHN. Retrieved
March 11, 2008.]
revenue= profit ¥17 billion
JPY(FY 2006) [ [http://www.u-netsurf.ne.jp/hbscoj/eventdetail/071112BusinessAwards.htm HBS Club of Japan 2007 Business Awards Dinner] HBS Club of Japan. Retrieved March 11, 2008.]
homepage = http://www.peachjohn.co.jp/
nihongo|PEACH JOHN Co., Ltd.|株式会社ピーチ・ジョン|Kabushiki-gaisha pichi jon is a major
Japanese mail-orderretailer of lingerie and women's apparelthat is highly popular among women in their teens and 20s.
The company was founded
June 1, 1994by Mika Noguchi and her now ex-husband, Shoji Noguchi, in Tokyo, Japan. Mika Noguchi, then 29 years old, established a small mail-order company importing American lingerie. The company's first product was the "Bomb Bust" (ボムバスト) bra, a padded bra imported from the United States. The bra, which was first sold in 1993, became an instant hit and Peach John's major product. After several years of importingbras, the company began selling their first original design called the "Circuit" (サーキット) bra in 1998.
As the company continued to steadily expanded it's product line, in 2001 PEACH JOHN nearly succumbed to
bankruptcy. After restructuring, the company was able to pay back their 2 billion yen debtin 13 months. [ [http://search.japantimes.co.jp/cgi-bin/nb20070508a3.html Bomb bra put Peach John on path to popularity] Japan Times. Retrieved March 11, 2008.] In May 2006 the major Japanese lingerie maker Wacoalformed a capital alliance with Peach John which allowed Wacoal to hold 49 percent of the company's shares. Then on January 10, 2008Wacoal bought Noguchi's remaining shares, giving Wacoal full control of PEACH JOHN Co., Ltd. [ [http://220.127.116.11/Article.asp?Art_ID=16055 Wacoal to Take Full Control of Mail Order Firm Peach John] JCN Network. Retrieved March 11, 2008.]
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