Orange Julius Type Subsidiary Industry Beverages Founded Late 1920s Headquarters Edina, Minnesota, United States Number of locations 5,700 (2008) Area served Worldwide Products Beverages Employees 2,362 (2008) Parent Dairy Queen (Berkshire Hathaway) Website orangejulius.com
Orange Julius is a chain of fruit drink beverage stores. It has been in business since the late 1920s. The eponymous beverage is a mixture of orange juice, milk, sugar, ice and vanilla flavoring.
The drink grew out of an orange juice stand opened in Los Angeles in 1926 by Julius Freed. Sales were initially modest, about $20 a day (about $245 in 2010, adjusting for inflation). In 1929, Bill Hamlin, Freed's real estate broker, developed a mixture that made the acidic orange juice less bothersome to his stomach. Freed's stand began serving the drink, which had a frothier, creamier texture. The sales at the stand increased substantially after the introduction of the new drink, going up to $100 a day. People began lining up at the store and shouting, "Give me an Orange, Julius!" Eventually, the new drink would simply be called "the Orange Julius".
During the 1950s and 1960s, Orange Julius was sold at a variety of outlets, including state and county fairs and freestanding Orange Julius stands.
Originally, and through the 1980s, a raw egg blended into the drink was offered as an option. This was seen as a good source of protein for body builders. However, the option was later dropped for food safety reasons, and bananas are now offered as a substitute.
In the 1970s and early 1980s, Orange Julius beverage stands used the image of a devil with a pitchfork, similar to that of the Arizona State University mascot, Sparky, around an orange, with the slogan, "A Devilish Good Drink". The company later dropped the logo and slogan after threats of a lawsuit from the ASU alumni association.
For a short period in the early 1970s, Orange Julius expanded into the UK market, with a fairly large restaurant in Golders Green, selling Julius Burgers as well as the classic orange drink. However, this had gone by the mid-70s.
In 1987, the Orange Julius chain was bought by International Dairy Queen. IDQ, and by inclusion since 1999, Berkshire Hathaway, owns the rights to all Orange Julius stores, and have expanded the chain so its drinks are included in many of their Dairy Queen mall stores, called Treat Centers.
- ^ "Mall Brands: Orange Julius-Miyanville". http://www.minyanville.com/articles/buffett-Warren-BRK-jcp-shopping-juice/index/a/23046/p/1. Retrieved 2009-06-27.
- ^ "OldRecipeBook.com: Orange Julius, original recipe". http://oldrecipebook.com/orangejulius.shtml. Retrieved 2010-01-12.
- ^ http://www.orangejulius.com/sec_about.html orangejulius.com
- ^ Brown, Ellen, "Supercharge your immune system : 100 ways to help your body fight illness, one glass at a time", Beverly, MA : Fair Winds Press, 2008. ISBN 9781592333288. Cf. p.35.
- ^ "Orange Julius makes a comeback". http://www.minyanville.com/articles/buffett-Warren-BRK-jcp-shopping-juice/index/a/23046/p/1. Retrieved 2009-06-27.
- Mariani, John F. (1999) The Encyclopedia of American Food and Drink. New York: Lebhar-Friedman. ISBN 0-86730-784-6
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