Orange Julius

Orange Julius
Type Subsidiary
Industry Beverages
Founded Late 1920s
Headquarters Edina, Minnesota, United States
Number of locations 5,700 (2008)
Area served Worldwide
Products Beverages
Employees 2,362 (2008)
Parent Dairy Queen (Berkshire Hathaway)

Orange Julius is a chain of fruit drink beverage stores. It has been in business since the late 1920s.[1] The eponymous beverage is a mixture of orange juice, milk, sugar, ice and vanilla flavoring.[2]



An Orange Julius stall outside Liat Towers, Orchard Road, Singapore, housed together with a Dairy Queen.

The drink grew out of an orange juice stand opened in Los Angeles in 1926 by Julius Freed. Sales were initially modest, about $20 a day (about $245 in 2010, adjusting for inflation). In 1929, Bill Hamlin, Freed's real estate broker, developed a mixture that made the acidic orange juice less bothersome to his stomach. Freed's stand began serving the drink, which had a frothier, creamier texture. The sales at the stand increased substantially after the introduction of the new drink, going up to $100 a day. People began lining up at the store and shouting, "Give me an Orange, Julius!" Eventually, the new drink would simply be called "the Orange Julius".[3]

During the 1950s and 1960s, Orange Julius was sold at a variety of outlets, including state and county fairs and freestanding Orange Julius stands.

The Orange Julius was named the official drink of the 1964 New York World's Fair.[4]

Originally, and through the 1980s, a raw egg blended into the drink was offered as an option. This was seen as a good source of protein for body builders. However, the option was later dropped for food safety reasons, and bananas are now offered as a substitute.

In the 1970s and early 1980s, Orange Julius beverage stands used the image of a devil with a pitchfork, similar to that of the Arizona State University mascot, Sparky, around an orange, with the slogan, "A Devilish Good Drink". The company later dropped the logo and slogan after threats of a lawsuit from the ASU alumni association.

For a short period in the early 1970s, Orange Julius expanded into the UK market, with a fairly large restaurant in Golders Green, selling Julius Burgers as well as the classic orange drink. However, this had gone by the mid-70s.

In 1987, the Orange Julius chain was bought by International Dairy Queen. IDQ, and by inclusion since 1999, Berkshire Hathaway, owns the rights to all Orange Julius stores, and have expanded the chain so its drinks are included in many of their Dairy Queen mall stores, called Treat Centers.[5]

In 2004, Orange Julius launched a line of Premium Fruit Smoothies to compete with smoothie competitors such as Jamba Juice and Smoothie King.

See also



  • Mariani, John F. (1999) The Encyclopedia of American Food and Drink. New York: Lebhar-Friedman. ISBN 0-86730-784-6

External links

Wikimedia Foundation. 2010.

Look at other dictionaries:

  • Orange julius — Un stand Orange Julius Orange Julius est le nom d´un Milk shake au fruits créé en mélangeant du jus d orange gelé, de la glace broyée et une mixture de sucre en poudre et de crème, populaire depuis les années 1980. Orange Julius est également le… …   Wikipédia en Français

  • Orange Julius — Un stand Orange Julius Orange Julius est le nom d´un Milk shake au fruits créé en mélangeant du jus d orange gelé, de la glace broyée et une mixture de sucre en poudre et de crème, populaire depuis les années 1980. Orange Julius est également le… …   Wikipédia en Français

  • Julius Freed — (August 13, 1887 ndash; April 23, 1952) was an American banker, mechanical engineer, and amateur pigeon racer, notable for his involvement in the creation of the beverage Orange Julius. Freed was the only son of German immigrants Adolf Freed and… …   Wikipedia

  • Julius (Everybody Hates Chris) — Infobox character name = Julius born = New York City, United States, USA Flagicon|New York, Flagicon|United States, July 11, 1950 age = 35 (in 1985) 57 (in the present) portrayer = Terry Crews first = Everybody Hates the Pilot nickname = Sweetie… …   Wikipedia

  • Julius (disambiguation) — Infobox Given Name Revised name = Julius imagesize= caption= pronunciation= gender = Male meaning = region = origin = related names = Julio, Julia, Julie, Julian footnotes = Julius is the name of an ancient Roman family. It may also refer… …   Wikipedia

  • Orange Plaza — The Orange Plaza was the First Mall in the Wallkill, followed up by the Galleria at Crystal Run. The Orange Plaza was home to many stores including Sears, J.C. Penny s, and Sullivans, as anchor stores. Orange Plaza did include an Arcade, Baskin… …   Wikipedia

  • Orange (Frankreich) — Orange …   Deutsch Wikipedia

  • Orange Juice in Bishops Garden — Orange Juice in Bishop s Garden Genre web series, drama, comedy Created by Otessa Ghad …   Wikipedia

  • Orange [3] — Orange (spr. āngsch ), Arrondissementshauptstadt im franz. Depart. Vaucluse, in der Rhoneebene, an einem linken Seitenarm des Eygues, Knotenpunkt an der Mittelmeerbahn, hat eine romanische Kathedrale (12. Jahrh.), Standbilder des Grafen Raimbaud… …   Meyers Großes Konversations-Lexikon

  • Julius Grant — (1901 July 1991) was a British forensic scientist and intelligence officer.Grant made a career exposing forgeries on the basis of chemical analysis of paper, ink and other characteristics of written documents. Much of his work was for British… …   Wikipedia

Share the article and excerpts

Direct link
Do a right-click on the link above
and select “Copy Link”

We are using cookies for the best presentation of our site. Continuing to use this site, you agree with this.