Adventure Rock

Infobox VG
title = Adventure Rock

caption = Adventure Rock Logo
developer = BBC
Larian Studios
publisher = BBC
distributor = CBBC
designer =
engine = Mequon Game Dynamics
version =
released = 5 September 2007 (Trial Phase 1 - 1,000 participants) [cite web | title = BBC - MESSAGE BOARDS - CBBC - PLEASE READ - Important Information - Conversation | publisher = BBC | url = | accessdate = 2008-03-07 (only available when logged into forums)]
8 January 2008 (Trial Phase 2 10,000 participants) [cite web | title = BBC - MESSAGE BOARDS - CBBC - Trial Phase Two - New Info! - Conversation | publisher = BBC | url = | accessdate = 2008-03-07 (only available when logged into forums)]
1 March 2008 (Final Version)
genre = First-person adventure
modes = Online Single Player
ratings =
platforms = PC
media = Download
requirements = Minimum
*Windows XP
*1GHz Processor
*256 MB RAM
*1.5GB hard disk space
*64 MB DirectX 9.0 compliant video card
*DirectX 9.0 compliant audio card
*DirectX 9.0c
*Requires broadband connection

*Windows XP
*2GHz Processor
*512 MB RAM
*1.5GB hard disk space
*128 MB DirectX 9.0 compliant video card
*DirectX 9.0 compliant audio card
*DirectX 9.0c
*Requires broadband connection
input = Keyboard and Mouse

"Adventure Rock" (previously known as "CBBC World") is a virtual online world for children based on Ketnetkick,"Adventure Rock" Credits, found within the game interface] and created by the BBC in association with Ketnet.cite news|publisher = Lizzie Jackson|accessdate = 2008-03-06|date=2007-11-30|url=|title =Adventure Rock] The game was originally aimed at the Belgian market, but was redeveloped for a UK audience of children aged between 6-12 years old.cite news|publisher = Epicentre|accessdate = 2008-03-06|url=|title =Epicentre Newsletter] The emphasis on the system is on safety and responsibility, with no chatrooms or the financial aspects available in other online worlds such as "Second Life".cite news|publisher = Brisbane Times|accessdate = 2008-03-06|date=2007-10-09|url=|title =BBC Launches Virtual World]

Controller of CBBC Richard Deverell said:cite news|publisher = BBC|accessdate = 2008-03-06|date=2007-01-23|url=|title =BBC plans online children's world]

" [Adventure Rock] " is a good example of the way we need to go. The thing that interests me is that children are at the vanguard. And that is where we are taking Children's BBC.


"Adventure Rock" consists of a large virtual world which players explore using customised avatars. They are accompanied by Cody, a floating robot who guides and helps the player.

The game starts with a tutorial in which Cody teaches the player how to control the avatar. Following that, the player is 'dropped' onto Adventure Rock, and is free to explore. There are a number of continuous tasks to do, such as collecting the hundreds of cog-shaped tokens, or pages torn from a book, the purpose of which is currently unknown. In doing these, the player gains points. There are also a number of different 'studios', including an art studio, a music studio and an animation studio, in which the player can create their own animations etc. which can then be submitted to CBBC.

There are a number of areas which are currently (June 2008) closed off, such as a Rollercoaster. It is expected that these will be 'released' over time, in a similar fashion to an MMO game.


The game is based around a story narrated on the "Adventure Rock" website. The story section of the website states that:cite web | title = BBC - CBBC - Adventure Rock - The Story | publisher = BBC | url = | accessdate = 2008-03-06]

A short while ago a strange rift appeared on the CBBC website leading to an unknown world. A decision was made to send in two of our hosts to study the strange world. This is the report they sent back from a world that holds more questions than answers...

The website then continues in the style of a blog written by the hosts sent to explore the world, detailing various discoveries made by the hosts. The blog goes on to detail how the hosts are returning to the studio to examine the pages found, and that they need more help, and will hence be sending in CBBC users to investigate further.


"Adventure Rock" is the subject of a year-long joint research project between CBBC and the University of Westminster, funded by BBC Future Media and Technology, and the Arts and Humanities Research Council which began in July 2007, and aims to look at how children engage with virtual worlds.cite web | title = AHRC/BBC Knowledge Exchange Programme: Summary of Awards 2007 | publisher = AHRC | url = | format = PDF | accessdate = 2008-03-06] It is the first time the BBC has run a structured commissioning round calling for research in partnership with academia. "Adventure Rock" will be studied from both an audience and producer’s point of view, with the hope of finding out how children create imaginary places and spaces in the real world, how children wish "Adventure Rock" to develop, how producers should adapt the way they engage with children around the "Adventure Rock" ‘brand’ (which includes the service, website, message boards etc.) and what parents think of "Adventure Rock" (specifically whether the service changes their perception of "Adventure Rock" and/or virtual worlds in general).

The project will also study why the BBC chose to make "Adventure Rock" a closed world where users' avatars cannot meet or communicate, and what children think of this.cite web| title = Audience and producer engagement with immersive worlds (Case study: "Adventure Rock")| publisher = Artlab| url =| accessdate = 2008-03-06]

Research workshops have already taken place in December 2007 and January 2008, with 75 participants aged 7-11 years, in five mixed socio-economic and ethnic groups located in Scotland, Wales, N Ireland, and England. At this workshop the children were asked to talk about imaginary spaces and places, and suggest what they would like to see in a virtual world. Six weeks later, during which the children were asked to explore "Adventure Rock", a second workshop was held in which the children made creative suggestions about what they would add or remove from this virtual place. Parents were asked to complete a questionnaire regarding their feelings about their children participating in this virtual world. In addition, a researcher spent time observing the producers and hosts of CBBC, completing a detailed research diary, which was then used to note congruencies and disparities between producers' expectations and children's own responses.

The findings will be presented at the Conference on Virtual Worlds for Children, on 23 May 2008.


External links

* [ "Adventure Rock" Homepage]
* [ "Adventure Rock" FAQs]

Wikimedia Foundation. 2010.

Look at other dictionaries:

  • Adventure therapy — as a distinct and separate form of therapeutic process has only been prominent for less than 40 years. Influences from a variety of learning and psychological theories have contributed to the complex theoretical combination within adventure… …   Wikipedia

  • Rock 'n' roller coaster — Le logo de l attraction. Rock n Roller Coaster starring Aerosmith (ou plus communément « Rock n Roller Coaster ») est une attraction de type montagnes russes en intérieur des parcs Disney. Cette attraction porte le nom du groupe de rock …   Wikipédia en Français

  • Adventure Links — (AL) is an [ va.cgi?id=7368 ACA Accredited] experiential education organization located in the Blue Ridge Mountains of Paris, VA near Washington, DC. With an emphasis on youth development, Adventure Links… …   Wikipedia

  • Adventure recreation — refers to active and outdoor activities such as backpacking (wilderness), rafting, climbing, and outdoor survival. A few universities give degrees in adventure recreation, which aim to teach graduates how to run a business in the field of… …   Wikipedia

  • Adventure (álbum) — Adventure Álbum de Television Publicación Abril de 1978 Grabación Septiembre a noviembre de 1977 Género(s) Art rock, New Wave, Punk rock …   Wikipedia Español

  • Adventure travel — is a type of tourism involving exploration or travel to remote, exotic and possibly hostile areas, where the traveler should expect the unexpected . Adventure tourism is rapidly growing in popularity as tourists seek different kinds of vacations …   Wikipedia

  • Adventure Thru Inner Space — (Aventure à travers l Espace Interne) était une attraction presentée par Monsanto dans le Tomorrowland de Disneyland. Elle a ouvert le 5 août 1967, comme une partie du Nouveau Tomorrowland (de 1967) et a fermé à la fin de l année 1985 afin de… …   Wikipédia en Français

  • Adventure education — focuses on participating in activities with perceived risks and does not necessarily occur outdoors. Adventure Education includes cooperative games, trust building activities, problem solving initiatives, high adventure activities (ropes course,… …   Wikipedia

  • Rock opera — redirects here. For the film, see Rock Opera (film). A rock opera is a work of rock music that presents a storyline told over multiple parts, songs or sections in the manner of opera. A rock opera differs from a conventional rock album, which… …   Wikipedia

  • Rock climbing — History Styles Technique Equipment and protection Grades (difficulty of climb) Terminology Belaying Abseiling …   Wikipedia

Share the article and excerpts

Direct link
Do a right-click on the link above
and select “Copy Link”

We are using cookies for the best presentation of our site. Continuing to use this site, you agree with this.