KMAX-TV Sacramento, California Branding CW 31 Cable 12 (general)
Good Day Sacramento (newscasts)
Channels Digital: 21 (UHF)
Virtual: 31 (PSIP)
Affiliations The CW Owner CBS Corporation
(Sacramento Television Stations, Inc.)
First air date October 5, 1974 Call letters' meaning MAXimum Entertainment
(per old station advertisement)
Sister station(s) KOVR Former callsigns KMUV-TV (1974-1981)
Former channel number(s) Analog:
31 (UHF, 1974-2009)
Former affiliations independent (1974-1995)
The WB (1995-1998)
Transmitter power 1000 kW Height 614 m Facility ID 51499 Transmitter coordinates Website CW 31
KMAX-TV, channel 31, is the CW affiliate serving the Sacramento-Stockton-Modesto, California broadcast area. The station is owned by CBS Television Stations along with the local CBS station, KOVR; the two stations are the only English network O&Os in the market. It is known on the air as "CW 31, Cable 12".
KMAX originally went on the air as KMUV-TV on October 5, 1974, and was owned by legendary television producer, Norman Lear. It was programmed as an all-movie channel, to counter-program against the other established area stations, particularly then-independent (and current Fox station) KTXL. However on May 1, 1976, KMUV abandoned the all-movie format and largely began to air Spanish-language programming; it did air some English-language religious programming, including The PTL Club, during this time.
On April 2, 1981, Koplar Broadcasting, owner and founder of current St. Louis CW station KPLR-TV, purchased the station and on April 6 relaunched it as an English-language independent station, KRBK-TV, to compete directly with KTXL. The KRBK callsign was named for Harold Koplar's son, Robert "Bob" Koplar. During this time, the station had the slogan We Deliver!!.
Pappas Telecasting bought KRBK in 1994, and on January 11, 1995, changed its call letters to KPWB-TV (callsign meaning: Pappas WB) to reflect its affiliation with the then-new WB network, which launched that same day. Paramount Stations Group bought the station in January 1998, and on January 5 it swapped affiliations with KQCA and became UPN affiliate KMAX-TV. With Paramount's stake in the network, KMAX became the first station in Sacramento to be owned and operated by a major network. PSG's parent company, Viacom, later bought CBS, and merged Paramount Stations Group with the CBS owned-and-operated stations to form Viacom Television Stations Group (now CBS Television Stations).
Channel 31 was the flagship television home of the NBA's Sacramento Kings from the 1988-89 season until the middle of the 2002-03 season, when the team's owners, the Maloof family, terminated the station's contract due to the station selling ads featuring the team, without the Kings' permission. KMAX remains the local over-the-air affiliate of the San Francisco Giants. It was also the Oakland Athletics' affiliate before that team moved all its telecasts to the non-broadcast Comcast SportsNet California in 2009.
In May 2005, KOVR became KMAX's sister station when Viacom bought it from the Sinclair Broadcast Group. The station is now owned by CBS Corporation, due to the split of Viacom into two separate entities (one which retained the Viacom name). The station also moved from its original studios off Highway 160 in Sacramento to KOVR's in West Sacramento.
After UPN and The WB announced that they would shut down and merge to form The CW on January 24, 2006, KMAX, owing to it status as a CBS-owned station, was one of the first stations announced as an affiliate of the new network. A month before the launch of The CW that September, the station changed its branding from UPN 31 to CW 31 to reflect this.
The station clears Toonzai on a three hour tape delay (10 am to 3 pm, as opposed to 7 am to noon), to accommodate the weekend edition of Good Day Sacramento; it had done the same for the previous Kids WB & The CW4Kids blocks until its replacement with Toonzai in 2010.
Currently, the only news programming on KMAX-TV is Good Day Sacramento, the area's second highest rated morning news program (local or network), behind Today.
After Viacom's acquisition of KOVR, KMAX's news operation was merged into KOVR's, with reporters from one station appearing on the other, and the Good Day Sacramento set being moved into the KOVR building.
It was announced on January 11, 2008 via a viewer blog that KMAX would launch a primetime newscast featuring KOVR's news personalities. The show would not have been a revival of Good Evening Sacramento, which aired in 2003, but instead was to have been a full newscast either before or after KOVR's 10 pm newscast. However, owing to cutbacks ordered by CBS corporate management, plans for this broadcast were shelved in late summer 2008.
- 31 News (1980s-1995)
- Good Day Sacramento (1995–present)
- 31 Action News (1996–1998)
- UPN 31 Action News (1998–2000)
- Good Evening Sacramento (2003–2004)
- Marianne McClary, Morning Anchor, Monday-Friday 5 am-9 am (1995)
- Mark S. Allen, Entertainment Anchor/Reporter, Monday-Friday 6 am-10 am (1996)
- Cody Stark, Anchor/Reporter/Weather, Monday-Friday 5 am-10 am (Weather); Weekend, 6 am-10 am (Anchor/Reporter/Weather) (2004)
- Lisa Gonzales, Anchor/Reporter, Monday-Friday 7 am-10 am (2005)
- Julissa Ortiz, Morning Anchor, Monday-Friday 5 am/9 am (2006)
- Christina Anderson, Morning Anchor, Monday-Friday 4:30 am-10 am (2010)
- Nick Janes, Reporter (2008)
- Alan Sanchez, "Alan the intern", Weekend Reporter (2006)
- Lori Wallace, Weekend Reporter (2007)
- Ashley Williams, Weekend Reporter (2009)
- Tina Macuha, Traffic Anchor/Reporter, Monday-Friday 4:30 am-10 am (1995)
- Courtney Dempsey, Traffic Reporter, Monday-Friday 5 am-10 am (1995)
- Martha Garcia, Spanish Language Interpreter
- Xavier Altimiras Lupon, Spanish Language Interpreter
- Andres Marquez, Spanish Language Interpreter (2004)
- Flavio Soria, Spanish Language Interpreter (2004)
- Sam Pinilla, Spanish Language Interpreter
- Christine Craft (1985–1990, known for her lawsuit against previous employer Metromedia)
- Sharon Ito (1990s, now at KXTV)
- Cristina Mendonsa (news writer, now anchor at KXTV)
- Grant Napear (1987–1995, now at KHTK and is also the play-by-play announcer for the Sacramento Kings)
- Nick Toma (1998-2011 on Good Day Sacramento)
KMAX-TV debuted its new Good Day Sacramento set on June 1, 2009. It also started broadcasting its news cast in high-definition. Only in-house cameras are high-definition while all remote cameras are standard-definition. Both KMAX-TV and sister station, KOVR-TV, now use 16:9 ratio high-definition cameras in the field and feed back to the station in 16:9 standard-definition.
- Good Day Sacramento
- Query the FCC's TV station database for KMAX-TV
- BIAfn's Media Web Database -- Information on KMAX-TV
Broadcast television in the Sacramento Valley, including Sacramento, Stockton, and Modesto, California English channels
KCRA (3.1 NBC, 3.2 MoreTV) · KVIE (6.1 PBS, 6.3 V-me) · KXTV (10.1 ABC, 10.2 AccuWX) · KOVR (13.1 CBS) · KAZV-LP 14 (A1) · KEZT 23 (HSN) · K27EU 27 (3ABN) · KSPX (29.1 ION, 29.2 qubo, 29.3 ION Life) · KMAX (31.1 CW) · KTXL (40.1 Fox, 40.2 ATV) · KRJR-LP 44/KDTS-CA 52/KACA-LP 61 (DS) · KSAO-LD 49 (49.1 Coastal Television Network, 49.2 VBS, 49.5 JTV) · KQCA (58.1 MNTV, 58.2 This TV)
Spanish channels Ethnic channels Local cable channels Defunct channels
California television: Bakersfield • Chico-Redding • Eureka • Fresno • Los Angeles • Medford OR • Monterey • Palm Springs • Reno NV • Sacramento • San Diego • San Francisco • Santa Barbara • El Centro CA / Yuma AZ
CW network affiliates in the state of CaliforniaSee also: ABC, CBS, CW, Fox, ION, MyNetworkTV, NBC, PBS and Other stations in California CBS Owned & Operated: CW Owned & Operated: Other TV stations: Owned-and-operated stations of the major television networks of the United States ABC (8): CBS (14): The CW8 (8): Fox1 (17): MyNetworkTV1 (10): NBC3 (10): Telefutura5 (22): Telemundo3 (16): Univision5 (22):KABE · KAKW · KDTV · KFTV · KMEX · KTVW · KUTH · KUVE · KUVN · KUVS · KWEX · KXLN · WFDC-DT6 · WGBO · WLII / WSUR · WLTV · WQHS · WUVC · WUVG · WUVP · WXTV
- Both Fox and MyNetworkTV are owned by Rupert Murdoch's News Corporation.
- WOGX is a semi-satellite of WOFL.
- Both NBC and Telemundo are owned by NBC Universal, a joint venture between Comcast (51%) and General Electric (49%).
- Both stations are jointly owned in a joint venture between NBC Universal (76%) and LIN Television (24%).
- Both Univision and Telefutura are privately owned by Broadcasting Media Partners, Inc., a venture which includes Madison Dearborn Partners, LLC, Providence Equity Partners, Inc., TPG Capital, L.P., Thomas H. Lee Partners, L.P., and Saban Capital Group, Inc.
- Univision owns the licenses to these stations but the stations themselves are operated by Entravision Communications under Local Marketing Agreements.
- NBC Universal owns the license but the station is operated by ZGS Communications.
- The CW network is jointly owned by CBS (50%) and Warner Bros. (50%). All CW stations listed here are owned by CBS.
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