Quick Response

Quick Response (QR) was developed in the erly 1980s and it comes from fashion industry. The basic idea of QR is to let clients tell the whole channel what to make and what to distribute and then do it fast. QR contains keeping production flexibility as to what to do and how many to do. QR focuses on production and many firms deeply implemented QR techniques. To this kind techniques is involved CAD-CAM. QR does not contain any aspects of promotion and pricing. It is called also Rapid response.

= References=

Coughlan A. T., Anderson E., Stern L. W. , El-Ansary A. I. 2001. Marketing Channels. New Jersey: Prentice Hall


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