Action Force was a range of
comic bookcharacters and action figures initially based on Action Man.
First generation (1982)
First produced in 1982 by Palitoy Limited and released in two waves, the action figures were a response to falling sales of the company's larger Action Man range and the comparative success of the smaller
Star Wars action figureswhich it was licensed to sell in Europe. [http://museums.leics.gov.uk/collections-on-line/GetSingleGroup.do?groupKey=57 The Action Force collection] at Leicestershire County Council Museum]
Called "Action Force" the figures were a mixture of historical military figures (for example a Desert Rat and German Stormtrooper) and more contemporary soldiers (for example Arctic and Naval Assault characters). The range was kept international, in contrast to
G.I. Joe, including British, Australianand United Statessoldiers. However, unlike later releases the figures were not accompanied by file cards on the reverse of the figures' packaging giving the figures back-stories nor were they featured in comic books, other than a series of mini-comics that were packaged with some of the vehicles (notably the AF-3 and AF-5, see below)
List of figures
*Australian Jungle Fighter
*British 2 Para
*British Royal Marine
*Commander (available by mail in offer only)
*Deep Sea Diver [ [http://museums.leics.gov.uk/collections-on-line/GetObjectAction.do?objectKey=269995 Deep Sea Diver] figure at Leicestershire Council Museum Collection]
*Mountain & Arctic
*Night Patrol [ [http://museums.leics.gov.uk/collections-on-line/GetObjectAction.do?objectKey=270006 Night Attack] figure at Leicestershire Council Museum Collection]
Vehicles, weaponry and armour
*Action Force Bsae(a cardboard headquarters with
*AF-3 (a Jeep-style patrol vehicle) [ [http://www.bloodforthebaron.com/Blood/AF3.html Mini-comic storyline related to the AF-3 vehicle] courtesy of [http://www.bloodforthebaron.com Blood for the Baron!] ]
*AF-5 Multi-Mission Vehicle (a wheeled patrol vehicle with extendable wings for flight and a detachable flotation collar for amphibious use) [ [http://www.bloodforthebaron.com/Blood/AF5.html Mini-comic storyline related to the AF-5 vehicle] courtesy of [http://www.bloodforthebaron.com Blood for the Baron!] ]
*AF-7 Deep Sea Diver Platform
*AF-9 Mountain & Arctic (a
econd generation (1983)
Following the success of the first range of figures, a second much larger range was launched in 1983. Action Force sales figures were in the region of almost one million over six months in 1983 and the range was further expanded with a second wave of releases in 1984, adding new figures and vehicles.
This second range of figures took a different approach by grouping the allied action figures and enemies each with accompanying weaponry and vehicles (see below).
At this stage the figures were given comic book identities by a new range of stories featuring in the "
Battle Action Force" comic (see Battle Action Force tie-in below). The toys were also supplied with file cards giving a brief profile of the character. These profiles were in turn expanded in "Battle Action Force", often for key figures, with their own multi-issue storylines (for example The Black Major[ [http://www.bloodforthebaron.com/Blood/The%20Black%20Major.html The Black Major] storyline courtesy of [http://www.bloodforthebaron.com Blood for the Baron!] ] )
"See Z Force"
*An allied infantry and artillery-based unit
"See SAS Force"
*An allied special operations team
*An allied ocean-based team
"See Space Force"
*An allied space operations team
*The unified enemy force known as the "Red Shadows" and led by
Both action figures and vehicles themselves borrowed elements from the first generation models and also new casts licensed from the G. I. Joe range from
Hasbroin the United States.
At this time the Action Force range was marketed heavily and branched out into
Atari video games(see " Action Force (video game)"), audio stories on cassette tapes, stationeryand toiletries. There was also an Action Force fan clubpromoted both on the figures’ packaging [http://museums.leics.gov.uk/collections-on-line/GetObjectAction.do?objectKey=137181 Carded Red Shadow figure] , part of the collection at Leicestershire County Council Museum, describing promotional packaging] and in the "Battle Action Force" comic book.
In 1984 additional figures and vehicles were cast, borrowing more heavily from the G. I. Joe and Cobra ranges.
Third generation (1985)
AF (Action Figures)"
In 1985 Palitoy ceded control of the European market to
Hasbrofollowing the death of one of Palitoy's owners ( Alfred Pallett) and the winding-up of operations at their Leicester factory. Hasbro purchased the Palitoy factory, copyrights and moulds [http://www.vam.ac.uk/moc/collections/toys/manufacturers/britain/index.html History of Palitoy] at the Victoria & Albert Museum, London] and began to package G.I. Joe figures under the Action Force brand. In characterisation terms, this move marked the end of the sub-grouping of the Action Force team and a new unified Action Force (or AF) also faced a new enemy in the name of Cobra.
The parallel comic book storylines also maintained continuity with a number of plotlines that blended elements of the second range of figures with the third, featuring the new characters as an international elite anti-terrorist unit of a wider Action Force still backed up by the Z Force, SAS and other units fighting Cobra, the Red Shadows and even a re-animated
Adolf Hitlerand the Nazis [ [http://www.bloodforthebaron.com/Blood/Death%20In%20South%20America.html Death in South America] storyline courtesy of [http://www.bloodforthebaron.com Blood for the Baron!] ] (despite being ostensibly set in the present day). Over time however the range melded into an unreconstructed G. I. Joe force and its enemy Cobra.
"Battle Action Force" tie-in
Battle Action Force"
The Action Force characters initially guest-featured in a comic strip serial in "Battle" for four weeks in July 1983. The strip proved to be so popular that a further five promotional mini-comics were included free with every IPC publication in the weeks to follow. [http://www.bloodforthebaron.com/Blood/Mini-Comics.html Mini-Comic scans] at [http://www.bloodforthebaron.com Blood for the Baron!] ] On
October 8 1983Action Force joined the pages of "Battle" full-time and the magazine was retitled "Battle Action Force". The comic took on the role of providing back-stories and plotlines to the popular action figures and helped to maintain the continuity of Hasbro’s move to marketing the G. I. Joe range in Britain. In addition the yearly annuals, mail-in offers, advertisements and free gifts were all focused towards adding detail and context to the Action Force universe.
Following the closure of Palitoy in 1986 and Hasbro acquiring the various intellectual property rights to the Action Force toy line, the "Action Force" strip was cancelled. The "Battle Action Force" magazine was subsequently merged with "Eagle".
Marvel UK's Action Force comic
Following the demise of the "Battle Action Force" strips, a weekly "Action Force" comic was launched by
Marvel UKin 1987 consisting of reprints of the U.S. G.I. Joe comic book (which were adjusted to fit into the UK strip's continuity and had all references to G.I. Joe replaced with Action Force) and new UK-exclusive short strips which maintained a separate continuity from the U.S. G.I. Joe comic. The "Action Force" comic was cancelled after fifty issues due to low sales and was replaced with "Action Force Monthly", which was itself cancelled after fifteen issues. The "G.I. Joe" story reprints were then continued in the UK "Transformers" comic until they were dropped in 1991. [http://www.myuselessknowledge.com/joe/comics/gijissueaf.html Action Force] at "JMM's G.I. Joe Comicbook History"]
Distinction from G. I. Joe
The characters created by "Battle Action Force" and detailed on the file cards were more international in their nature than their G. I. Joe equivalents. Character file cards and comic book storylines in both the second and third generation were altered in the European market to have mixed nationalities in contrast to the US-centric G.I. Joe characters.
Action Force Canon
Due to its disjointed comic book heritage and the volume of backstory material that supported the toy range, there are some difficulties with the continuity of Action Force storylines. [http://www.gijoe-actionforce.co.uk/What_comic_fits_where_.php What comic fits where?] from G.I. Joe Action Force.co.uk] The comic book stories struggled to keep pace with the retconning that was required around the time of the transition to G.I. Joe-influenced characters and vehicles that were at odds with the first wave of Palitoy releases and characterisations(see above).
As a result, several attempts were made to establish an official Action Force canon, building on accepted official works (such as the "Battle Action Force" publications and Palitoy-endorsed releases). The most comprehensive of these to date is the Action Force Datafiles. [http://www.geocities.com/bartanicus/index.html Action Force Datafiles] ]
Action Force in Germany
The second-generation Action Force figures were also released in
West Germanyduring the 1980s, albeit without the benefit of a comic book tie-in. The German releases went under the title of Action Force who fought the "Terror-Bande" (roughly translated as "Terror Gang"). The German release only extended to the first wave of second-generation figures and characters (some 30 figures and vehicles) however the characters and vehicles were still grouped in their sub-units: anti-terror team (or ATT) corresponding to Z-Force; the special anti-terror team (or SATT) corresponding to SAS Force, the deep-sea anti-terror team (or TSATT) corresponding to Q Force and the space anti-terror team (or WATT) corresponding to Space Force. [http://www.toyarchive.de/att/af_germany.htm Action Force in Germany] at [http://www.toyarchive.de ToyArchive.de] ]
Without comic back-stories, the figures were given context by the following statement (translated) which was retrospectively attached to the German packaging:
"The world of Action Force. The story of Action Force takes place in the year 2011. The world population has for a long time lived in peace and liberty, united under the rule of a democratic world regime. Baron Ironblood, the last criminal, strikes terror with a gang of enslaved adventurers, with intelligent robots and the world's most innovative weapons. His goal: to take over the world. Action Force was set up by the world government and fights this dangerous enemy with various special units: ATT, SATT, TSATT and WATT. Their orders: all terrorists must be captured, no one shall be killed."
In a country still concerned by its destructive past, German toy distributors modified certain aspects of the Action Force range to appear less violent. According to researchers of the German Palitoy range, most of the guns supplied with the figures were replaced by "less violent"
stun-weapons, laser-weapons or knives. Also the human skullon the Red Shadow (or Terror-Bande) figures was removed from the toyline.
Devil's Due revival
During 2005 and 2007 Action Force characters were partially revived. The
Red Shadowsorganisation was featured in the two part "Dawn of the Red Shadows" storyline in "G.I. Joe: A Real American Hero" (vol. 2) #42 and 43. [ [http://www.yojoe.com/comics/image/dd42.shtml Dawn of the Red Shadows - Part 1] and [http://www.yojoe.com/comics/image/dd43.shtml Part 2] from the G.I. Joe comic book archive at [http://www.YoJoe.com YoJoe.com] ] [ [http://www.yojoe.com/comics/image/dd41.shtml Union of the Snake - Part 6] from the G.I. Joe comic book archive at [http://www.YoJoe.com YoJoe.com] ] Then, toward the end of 2007 the characters Quarrel, Moondancer, Hunter and Blades made a cameo appearance in issue 30 of the Devil's Due "America's Elite" series. [ [http://www.bloodforthebaron.com/phpBB2/viewtopic.php?t=1580&postdays=0&postorder=asc&start=0 Action Force Forum Announcement] and example comicbook art from issue 30]
* [http://www.bloodforthebaron.com/ "Blood For The Baron!!!"] Action Force Website
* [http://www.bloodforthebaron.com/Blood/comics.html "Battle Action Force"] Battle Action Force comic scans
* [http://www.bloodforthebaron.com/Blood/Action%20Force/Index.html "MUK Action Force"] Marvel UK Action Force comic scans
* [http://www.yojoe.com/archive/actfig/actionforce.shtml YoJoe.com] figure and vehicle archive
* [http://www.action-figure.com/index.php?name=Sections&req=viewarticle&artid=255&page=1 A short history of Action Force] from [http://www.action-figure.com ActionFigure.com]
* [http://www.gijoe-actionforce.co.uk/ G I Joe - Action Force] Website covering both G.I. Joe and Action Force
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