name = SpudULike
type = Private
Edinburgh, Scotland, June 1974
founder = Kim Culley & Barbara Leggate
products = Potato-based fast food
homepage = [http://www.spudulike.com www.spudulike.com]
Spudulike is a British
fast foodfranchise operation, begun in Edinburghin 1974. Its product is baked potatoes(potatoes being known as "spuds" in colloquial British English), with a wide range of fillings. It has branches across Britain.
The chain was started in
Edinburghby Kim Culley and Barbara Leggate. The decision to start the business was taken following dissatisfaction with their jobs along with the choice of takeaway foods available to them. The initial store in Edinburgh opened as a take-away, but the format for more modern stores has been to provide in-store seating or to be positioned in food courtsat shopping centres.
Following the success of the initial business,
British School of Motoring(BSM) took over the business, as both businesses had common franchising ambitions. BSM provided the necessary skills and resources to help further expand the chain throughout Britain. They assisted with matters such as corporate image, new product ideas and equipment.
The company is now a family owned concern, (after separating from BSM) and operates a mix of company owned city centre and shopping centre outlets as well having some sites operated under franchise. [Spudulike History - http://www.spudulike.com/information/history/history.htm - accessed 11th April 2008]
The company's mission statement is: "To provide the highest quality fresh and healthy food, which satisfies every taste and budget". [Spudulike Mission Statement - http://www.spudulike.com/information/main.htm - accessed 11th April 2008] From the outset the founders decided to specialise in baked potatoes meaning the end product is significantly healthy compared with other fast-food chains.
Spudulike has always specialised in a straight-forward and simple menu, whereby you can choose from a variety of fillings to put into a baked potato. Typically the fillings include:
baked beans, chicken tikka, chili con carne, grated cheese, coleslaw, cottage cheese, egg mayonnaise, prawn cocktailand tuna & sweetcorn[Fillings - http://www.spudulike.com/food/main.htm - accessed 11th April 2008] . Potatoes are baked in ovens just behind the counter, are prepared in front of the customer and served in a polystyrene dish with sporkand knife.
Spudulike also offers a selection of side
salads, desserts, hot and soft drinks to provide a complete meal [Drinks / Desserts http://www.spudulike.com/food/hotdrink/hotdrink.htm - accessed 11th April 2008] .
Spudulike offers a number of outlets based in high-streets, shopping centre
food courtsin a variety of locations throughout England, Northern Irelandand Scotland. A number of outlets also feature in the food courts at McArthur GlenGroup's designer outlets in Britain.
* [http://www.spudulike.com Spudulike website]
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