- Sony Entertainment Television (India)
name =Sony Entertainment Television
logofile =SET new logo.png
logoalt =Sony Entertainment Television
owner =Multi Screen Media Private Limited
sister names =
SAB TV SET Max SET PIX AXN Animax India
sat serv 1 =
sat chan 1 =Channel 105
sat serv 2 =
sat chan 2 =Channel 111
Sony Entertainment Television, commonly known as Sony TV or SET, is one of the
India’s most popular Hindi-language based general entertainment channel. Based in Mumbai, it is owned by Multi Screen Media Pvt. Ltd. (MSM, formerly SET India Private Limited) [cite web | url = http://www.indiantelevision.com/headlines/y2k7/dec/dec257.php | title = Set India renamed as Multi Screen Media | publisher = IndianTelevision.com | date = 2007-12-20 | accessdate = 2008-03-08] , a joint venture promoted by Sony Pictures Entertainmentsince 1995. MSM's family of channels in India includes SAB TV, SET Max, SET PIX, AXNand Animax, distributed by MSM Discovery Private Limited (a distribution joint venture between MSM and Discovery Communications India). The international feed of SET, branded Sony Entertainment Television Asia, is visible to viewers outside of India.
SET's programming is targeted towards family audiences. The programming covers genres including drama, reality, comedy, horror, Bollywood, and live events. Some of its most successful programmes to date include
Bigg Boss, an Indian adaptation of Big Brother, Aahat, Indian Idol, an adaptation of the worldwide Pop Idolformat owned by FremantleMedia, Jassi Jaissi Koi Nahin("There is no one like Jassi"), an adaptation of the Colombian telenovela Betty la fea, Fame Gurukul( a mixture of Indian Idol and Bigg Boss), Jhalak Dikhhla Jaaand Kuchh Is Tara.
Today, SET faces stiff competition from other players in the market, especially
STAR Plus, Zee TVand Colors. Therefore, in an attempt to lure audiences with reality shows, the channel recently aired Jhalak Dikhhla Jaa, the Indian adaptation of Dancing with the Stars. The channel tried to regain its lost ground in the Hindi general entertainment space with the launch of new dramas and shows. Sony once again is launchng new dramas such as Hum Laadkiyaan to draw in audiences. Sony has just regained number 3 position with the launch of Indian Idol 4, which made the top 4 programmes.
Currently broadcast by SET
Babul Ka Aangann Chootey Na"
Waqt Batayega Kaun Apna Kaun Paraya"
*"Bid To Win"
Formerly broadcast by SET
Sony Entertainment Television Asia
List of South Asian television channels by country
* [http://www.setindia.com Official Site]
* [http://www.setsyndication.com SET Syndication]
* [http://www.sonypictures.com SONY Pictures]
* [http://www.maxtelevision.com MAX]
* [http://www.axn-india.com AXN]
* [http://www.sabtv.com SAB TV]
* [http://www.pixtelvision.com PIX]
* [http://www.animaxindia.com Animax]
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