W Seoul Walkerhill

The W Seoul Walkerhill, opened in August, 2004, is a luxury "boutique" hotel, part of the W Hotel brand owned by Starwood. It stands on the slopes of Mount Acha overlooking the Han River in the tourist-oriented Walkerhill area, Gwangjin-gu, eastern Seoul, Korea.

The master planning and architecture design is by RAD/Aaron Tan. The interior of the 14-storey hotel was designed jointly by RAD (Away Spa, grand ballroom and W studio), Tony Chi (F&B outlets) and a New York-based firm, Studio Gaia. [http://www.cntraveller.com/Special_Features/The_Hot_List_2005/W_Seoul_Walkerhill/ The Hot List 2005] "Conde Nast Traveler] It has 253 rooms, each following one of four themes: Media (with a DVD "home theater"), Scent, Spa (with a spa bath) and Wonderful (the standard). [http://news.empas.com/show.tsp/cp_kt/20060601n08088/?kw=timber%20%3Cb%3E%26%3C%2Fb%3E Boutique Hotels Charm Customers] Korea Times 2006-06-01]

W Seoul Walkerhill was named as one of Conde Nast's "Traveller" magazines' Hot List of 2005.

As of 2007 the hotel's occupancy rates had not matched those of its rivals, but it was aiming for a 20%-25% revenue increase, mainly by increasing midweek sales. [ [http://www.koreatimes.co.kr/www/news/nation/news_view.asp?newsIdx=3111573 W Seoul GM Targets Mid-Week Sales] Korea Times, 2007-04-05 ]


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