company_name = No nonsense
company_type = Private
location = flagicon|USA
products = Hosiery, tights, panties, socks, sleepwear, apparel
homepage = [http://www.nononsense.com/ Nononsense.com]
No nonsense has been a major supplier of women's legwear to food, drug, mass and club outlets. Today, in addition to hosiery, tights and dress socks, they also offer sleepwear, panties, sporty style socks, novelty socks and foot comfort products, as well as socks for men and children.
No nonsense is owned by the Kayser-Roth Corporation.
1973 No nonsense is introduced by the Kayser-Roth Corporation.
1978 The Kayser-Roth Corporation introduces the first control top pantyhose, No nonsense Control Top, instantly recognizable from its iconic green package.
1986 No nonsense products are made using a production process called 16-point graduation, a technical breakthrough in pantyhose knitting from Kayser-Roth that allows for improved fit and comfort.
1993 No nonsense introduces Great Shapes, the first "shaping pantyhose" that combines traditional pantyhose with the figure-enhancing effects of body shapers.
1996 No nonsense introduces Sheer Endurance, a sheer, strong hosiery collection.
1997 No nonsense takes Control Top one step further by introducing Transparent Control. Kayser-Roth's Calvin Klein Hosiery introduces a similarly invisible control top pantyhose.
1998 Kayser-Roth introduces its first age-defying hosiery products for No nonsense and HUE legwear. Both brands begin utilizing technology that delivers therapeutic benefits to women's legs.
1999 No nonsense introduces Almost Bare pantyhose.
2002 No nonsense introduces nonstop, a durable, comfortable line of hosiery that meets the challenges of women's busy lives.
2004 No nonsense offers its first line of women's underwear. Also in 2004, No nonsense was listed as the 17th most recognizable apparel brand in America (between
Ralph Laurenand Lee by Women's Wear Dailymagazine.
2005 The new No nonsense debuts, complete with new packaging, a new website, new products, including panties, sleepwear, super soft and athletic socks, seasonal and novelty socks, and foot comfort products.
* [http://www.nononsense.com No nonsense Website]
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