(Chinese: 卓越亚马逊), formerly, is a Chinese shopping website located in Beijing. In 2004, it was acquired by



Joyo was a IT information and download service website before 2000.

Joyo was found by Kingsoft in August, 1998, and became a website in February, 1999.

In that time, Joyo only had 5 employee. But in half year, it became the 33th Chinese website, and publish a CD for software.

Online bookstore

Kingsoft decided to make into a online bookstore in 1999, for get some profits from Internet. stopped to provide download service and IT information in 2000, new online bookstore website released at the same time.

Joyo was only provide the online bookstore service in Beijing at first. In December, Joyo started to provide service in Shanghai. And April, 2003, started to provide service in Guangzhou.

In the same month, declared turning profitable. In September, Joyo got 52$ million investment from Tiger Management. Thence, Joyo started to sell commodity.

Amazon took over Joyo with 75$ million on August 19th, 2004. Became 7th regional website of after U.S., Canada, France, Germany, Japan and Great Britain.

On June 5, 2007, "" was renamed to "", and its Chinese name was switched from "卓越网" to "卓越亚马逊".

External links

* [ Official website]

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