company_name = Taco Bueno Restaurants.
company_slogan= It's More Bueno!
company_type = Mexican Restaurants
Abilene, Texas( 1967)
Farmers Branch, Texas
John Miller(CEO), Bill Waugh(Founder)
num_employees = 121,000
industry = Quick Service Restaurants
Tacos, burritos, and other Mexican-related fast food
revenue = profit$1.8 billion USD (2005)
homepage = [http://www.tacobueno.com tacobueno.com] |
Taco Bueno is a U.S.-based fast-food
restaurant chainspecializing in Tex-Mex-style Mexican cuisine. Currently headquartered in Farmers Branch, Texas, the first location was in Abilene, Texasin 1967. The company has locations in Arkansas, Kansas, Missouri, Nebraska, New Mexico, North and South Carolina, Oklahoma, and Texas, and Louisianawith concentrations in North Texasand Oklahoma. The chain currently includes 169 restaurants, including recent additions in Kansas City, Missouri; Monroe, North Carolina; Rock Hill, South Carolina; Conroe, Texas; Alexandria, Louisiana; and Harker Heights, Texas. Contracts for 2008 include more stores in Indianaand Louisville, Kentucky. However, the Monroe and Rock Hill locations have closed.
Taco Bueno was started by Bill Waugh, an
Abilene Christan Universityart graduate. In 1981Taco Bueno was acquired by British food manufacturer Unigate, then was sold to Carl's Jr.'s franchisor CKE Restaurantsin 1996. The private investment group Jacobson Partners purchased the chain in 2001, and in 2005Palladium Equity Partners procured the company.
The chain differentiates itself from competitors such as
Taco Bellby promoting the fresh ingredients used in many of their menu items. This is emphasized by television and radio ad campaigns that focus on employees of an unnamed Mexican fast-food chain spying on Taco Bueno to determine why Bueno's food tastes superior.
In the South, steak products, as well as a new menu is being test-marketed before introducing it in other areas. Cilantro lime rice, peppered chicken, and the cinnamon apple muchaco will be released, but the cinnamon apple muchaco will be sold as a seasonal item. Strawberry smoothies are sold at some locations, bean tacos (consisting of beans and cheese) are sold at Taco Bueno, and taquitos are sold as seasonal/promotional items.
ignature Taco Bueno Menu Items
Big Ol' Burrito
As the name implies, it is a large burrito offered by Taco Bueno and is available in beef and chicken varieties. The Beef BOB contains beef, chili sauce, lettuce, cheese, tomatoes, and sour cream; the Chicken BOB has chicken, lettuce, cheese, tomatoes, and sour cream.
MexiDips & Chips
The MexiDips & Chips is a bed of tortilla chips with two fried corn
tortillabowls. The two bowls are filled differently depending on if the item is for take-outor dine-in orders. In the case that it is made for dine-in, one bowl contains queso, one holds refried pinto beans, and a scoop of fresh guacamoleis served atop a small patch of lettuce. If the order is for take-out, then the guacamole is put in one of the tortilla bowls and the cheese is put in a separate plastic container with a lid to prevent spillage.
The Muchaco is a layer of refried beans,
ground beefor grilled chicken, lettuce, shredded cheddar cheese, diced tomatoes, and folded over in soft pitabread.
Taco Bueno's Potato Burrito consists of the customer's choice of ground beef or grilled chicken,
hash brownpotatoes, queso, shredded lettuce, and sour creamwrapped in a soft flour tortilla. As with most of the chain's menu items, refried beans may be substituted for meat at no additional charge.
Mucho Nachos is a bed of corn tortilla chips topped with refried beans, ground beef or grilled chicken, chili
sauce, queso with peppers, diced tomatoes, and sour cream. As of December 2007, the company decided to remove the 1/2 oz. of shredded cheese due to the fact that the 4 oz. of queso made virtually no difference in taste.
Nacho Salad is a salad concoction that comes with the customers choice of beef or chicken.It is topped off with chili sauce and queso,lettuce,tomatoes and shredded cheese.
A Cheesecake Chimichanga is a warm
cheesecakefilling wrapped in a fried shell and dusted with powdered sugar.
Not to be confused with the cheesecake chimichanga, the regular
chimichangafeatures chicken, rice, black beans, pepperjackcheese, and chunky salsa. It is wrapped in a 10" tortilla, fried, then topped with sour cream sauce, queso, and chipotlesauce.
All Taco Bueno locations have a self serve salsa and
condimentbar featuring homemade fresh red and chunky salsas, fresh pico de gallo, diced onions, jalapeñopeppers, lemon slices, and depending on the location other various items such as cilantro.
In 2007, Taco Bueno introduced a line of breakfast items, including egg-based burritos and breakfast platters, at the majority of their locations. New egg tacos are also sold.
References in Popular Culture
*Taco Bueno has been referenced several times on the television show "
King of the Hill". In the episode "Kidney Boy and Hamster Girl: A Love Story," Bobby discovers a Taco Bueno in the cafeteria of the high school where he's pretending to be a student.
*Founder Bill Waugh also founded
Casa Bonita, a chain with one remaining location in Lakewood, Colorado. The restaurant was featured on an episode of " South Park". See Casa Bonita (South Park episode)
*Taco Bueno is parodied in "
Kim Possible", which is called Bueno Nacho.
* [http://www.tacobueno.com/ Taco Bueno Official website]
* [http://www.palladiumequity.com/ Palladium Equity Partners, the company that owns Taco Bueno]
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