Japanese Association of Independent Television Stations


Japanese Association of Independent Television Stations

The for not being members of large networks, in which the Tokyo's stations almost control other members' programming. Those networks are also affiliated with large national newspapers. On the other hands, the JAITS stations are often affiliated with prefectural or metropolitan newspapers and prefectural governments, whose degree of influence may vary.

Here is the description of characters of the independent commercial terrestrial television stations in Japan. Currently all such stations are members of the JAITS.

Market

Their areas of coverage are located in Kantō, Chūkyō and Kansai regions which are the most urbanised in Japan. Their reachable population is large. If the population was too small they could not have number of viewers and sponsorship to sustain the station. However their coverage are within major network stations' official coverage, except TXN network members TV Osaka's, TV Aichi's and TV Setouchi's which are adjascent to. Multi-channel cable television may cover significant parts of the areas. Externally sourced popular contents are often too expensive to buy therefore they are very difficult to beat major networks in viewing rates.

Programming

Compared with major network stations, the JAITS stations have the lower average ratings (meaning the cheaper sponsorship fee) in the large reachable population. The later beginning and the earlier ending hours of live and / or scheduled programs allow flexible programming. Some Japanese animations (anime) of single episode or short series are broadcast and are called "UHF anime". They broadcast brokered programming such as religion and infomercials. Some stations also run their own shopping programs.

About the name

The title is supposed / provisional. The Japanese documents for the association refer to the acronym JAITS but the fully-spelt English name has not been disclosed yet.

Its Japanese name have the word UHF because all of the member stations broadcast in the UHF in analog, in contrast to major networks primarily broadcast in the VHF in analog. All the Japanese terrestrial television is switching to UHF digital. In 2011 all the analog television (both VHF and UHF) transmission is planned to shutdown.

ee also

independent station for independent stations in North America and other regions.

References


Wikimedia Foundation. 2010.

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