Barrio Bonito

Barrio Bonito [] is the first football neighbourhood.Barrio Bonito is located in La Boca, a neighbourhood in Buenos Aires filled with magic due to its distinctive architecture, people and cultural values and also the neighbourhood that’s historically most attached to football. In Barrio Bonito the spirit of the game, practiced on a daily basis by its inhabitants, and the arts come together joining hands with a brand that’s strongly associated to Jogo Bonito around the world. The creation of a football neighbourhood was revolutionary for the city and in a national scale being Argentina one of the three most passionate countries for football (Ipsos, 2006). The fact that each art work was developed by local artists is relevant and granted the entire project a unique atmosphere filled with local colour.Barrio Bonito was opened with the presence of the mayor of the city of Buenos Aires, in an event that gathered the media, sports celebrities, artists and the community as a whole. Today, Barrio Bonito is visited by thousands of people not only from Argentina but from around world. Currently, Barrio Bonito is listed as a "must visit" attraction in different tour guides of the city of Buenos Aires.

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