The Burst Collective

The Burst Collective is an American company primarily engaged in the music business. Based in Milwaukee, WI, the company's core businesses evolved from placement of music in popular U.S. television shows, films, and commercials. Daniel Holter serves as president and creative director.


Founded in 1996 as Sprocket Media, LLC, the company released material under the auspices of a DBA until 2004 when the name change became official [] .

The first few years in business the company provided music for a variety of clients, such as GE, Johnson Controls, Ilio, OneMusic, Network Music, Videohelper, WhoDidThatMusic?, Megatrax, and others.

Their first available product was The Gravity Music Library, released in 1997 in cooperation with Groove Addicts, a commercial music company based in Los Angeles, CA. Production on Gravity continues to this day.

In 2001, The Velocity Music Library debuted as a member of the FirstCom Music [] family of music libraries. As of 2007, the company no longer provides updates to the Velocity. []

The summer of 2002 saw the company launch an independent record label, [| Burst Records] .

September 2005 brought the release of "I Wanna Be", the first single on Emma Roberts' Columbia Records debut [] , written by Burst composers Daniel Holter and Mike Standal.

In April 2007, the company launched a music licensing website, [|] .

As of June 2007, The Burst Collective consists of 3 in-house producer/composers and over 20 composers around the world. The company continues to provide music to a variety of advertising agencies, music library publishers and corporations.

Publishing Divisions

The company administers the rights to several publishing catalogs, including Burst Labs Licensed Instruments (ASCAP), A License Lab Experiment (ASCAP), AlbinEber Toonage, LLC (ASCAP), Diamondstrike Music (ASCAP), Winslows Return Publishing (ASCAP), Liquid Gecko Music (ASCAP), and SmartPopNation (ASCAP).

Notable Credits

Programming + Promo

American Idol, CSI, Lost, The View, Desperate Housewives, Friends, Frasier, The West Wing, 20/20, Good Morning America, E! True Hollywood Story, Primetime Live, The Tonight Show, Saturday Night Live, Law & Order


Nike, Gatorade, Mazda, Midwest Airlines, JCPenney, BMW, Toys R Us, Hyundai, St. Pauli Girl

Television Networks

HBO, NBC, CBS, ABC, Fox, BET, NFL, E!, Fox Sports

Music Library

WestOne, OneMusic, Crucial Music, FirstCom Music, Killer Tracks, Network Music, Slam!, VideoHelper, Megatrax, Sonoton


Sat.1 (Germany), BBC (UK), Antenne Bayern, Die Antenne, Öe3, KLOS, KIIS, WLUM, Q101, Capital FM, DRS4 (Switzerland)


GE, Wilson Golf, Goldman Sachs, Home Depot

Website, Kiosk, Software

Cisco Systems, Microsoft Office for Mac OS X, Ralph Lauren's Polo, Ilio, Trek Bicycle

External Links

[ The Burst Collective homepage]
[ YouTube reel (commercials)]


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