Diet Pepsi Max
name=Diet Pepsi Max
Diet Pepsi Max logo
Pepsi Max, Pepsi ONE, Diet Pepsi
Diet Pepsi Max is a zero-
calorie, sugar-free, carbohydrate-free, ginseng-infused cola, marketed by PepsiCo. It has nearly twice the caffeine of Pepsi's other cola beverages. [Lippert, Barbara. [http://www.adweek.com/aw/creative/ad_of_the_day/article_display.jsp?vnu_content_id=1003603769 "Diet Pepsi Max: You Snooze, You Lose"] , " Adweek", June 26, 2007. Accessed July 9, 2007. "A cross between a cola and an energy drink, it contains twice the caffeine of regular Diet Pepsi and a touch of ginseng for the je ne sais quoi."] Pepsi used airtime during the 2008 Super bowl to advertise the beverage; the commercial featured the song What is Loveby Haddaway, and showed people sleeping in inappropriate places and at inappropriate times, while bobbing their heads to the rhythm of the song.
Diet Pepsi Max contains 46 milligrams of
caffeineper 8 fluid ounces. Regular Diet Pepsicontains 24 milligrams of caffeine per 8 fluid ounces. [ [http://www.pepsi.com/pepsi_brands/product_info/dietpepsimax/index.php Pepsi USA - What's in Diet Pepsi Max?] , Pepsi USA product information page. Accessed July 13, 2007.]
Diet Pepsi Max was introduced in the
United Stateson June 1, 2007, and in Canadain March, 2008.
The product is marketed as an 'Invigorating Cola' implying it is meant to compete in the "
energy drink" market. The official marketing website for Diet Pepsi Max [ [http://www.wakeuppeople.com Diet Pepsi Max ] ] , contains an 'odd cast' featuring a spoofed telethonurging viewers to donate yawns and uses the slogan 'WAKE UP PEOPLE'. [Cite press release |url=http://phx.corporate-ir.net/phoenix.zhtml?c=78265&p=irol-newsArticle&ID=1019123&highlight= |title=DIET PEPSI MAX SAYS “WAKE UP, PEOPLE!”appeared|publisher= PepsiCo|date= 2007-06-25|accessdate=2007-07-09] Also, there was a featured commercial of a spoof on the Dallas Cowboysoffensive coordinator yawning, when calling a play, thus, causing Tony Romoto receive a sack, he was then replaced by Cowboys' owner Jerry Joneswho gives him a Diet Pepsi Max. The scene then cuts away to the words "WAKE UP PEOPLE" while a voiceover shouts the slogan.
Pepsi plans to step-up its marketing efforts for Diet Pepsi Max during 2008 to counter moves by
Coca Colato win consumers with its Coke Zerocalorie free soda. [Cite web |url=http://www.ajc.com/business/content/business/coke/stories/2008/02/20/pepsi_0221.html |title=Pepsi chief predicts a challenging year appeared|publisher= Atlanta Journal-Constitution|date= 2008-02-20|accessdate=2008-02-21]
List of energy drinks
List of Pepsi types
* [http://pepsi.com/pepsi_brands/product_info/dietpepsimax/index.php Diet Pepsi Max (
* [http://www.wakeuppeople.com/ WakeUpPeople.com (
United StatesPromotional Site)]
* [http://www.pepsico.com/ PepsiCo]
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