That's Entertainment (comic shop)

Infobox Film | name = That's Entertainment

caption =That's Entertainment

That's Entertainment is an Eisner Award-winning [ [ Awards] ] [ Sequential Tart] comics and collectibles store in Worcester, Massachusetts. As Michael Warshaw concisely referred to the store in a "Worcester Magazine" article on 5/5/05, it is "the pop culture emporium located in the ancient former auto dealership at 244 Park Ave." [cite web |author=Warshaw, Michael|title=Rational Absurdity and Diner Food|publisher=Worcester Magazine|date=2005-05-05 |url= |accessdate=2008-06-09 ]

The store was first opened by Paul Howley in 1980 [cite web | url=| title= "My Life with Comic Books: the History of a Comic Shop."| accessdate=2008-06-07] at a convert|2000|sqft|m2|abbr=on. location on Chandler Street in Worcester. In 1989, he added a second location with the purchase of a comic shop in Fitchburg, Massachusetts. In 1992, the original That's Entertainment store was moved to its present location, a convert|20000|sqft|m2|abbr=on. building on Park Ave. in Worcester, and a convert|10000|sqft|m2|abbr=on. retail and events space was created. [cite web | url=| title= "My Life with Comic Books: the History of a Comic Shop."| accessdate=2008-06-07] The store stocks comic books, including alternative comics and new indy titles, [ [ Alternative Comics Indy Friendly Stores listing] ] and related items. The store also carries other trading cards, including sports cards and Magic, The Gathering, along with anime, role-playing games and other toys and collectibles. [ [ Yelp] ]

In 1997, That's Entertainment was one of three stores that received a "Will Eisner Spirit of Comics Retailer Award" from . The award, named for comic book creator Will Eisner, recognizes "an individual retailer who has done an outstanding job of supporting the comics art medium both in the community and within the industry at large". [ [ Awards] ] [ Sequential Tart]

That's Entertainment's "reluctant acceptance of life after the on-line auction" was the theme of a six-page article in the May 2000 issue of the national magazine Inc. The article, by writer Anne Marie Borrego, was titled "How I Learned to Stop Worrying and (Almost) Love eBay." Borrego examined how That's Entertainment specifically, as a traditional brick and mortar collectibles retailer, was contending with the sudden growth of on-line competition in the collectibles market. [cite web |author=Borrego, Anne Marie|title=I Learned to Stop Worrying and (Almost) Love eBay |publisher=Inc. Magazine |date=2000-05-15 |url= |accessdate=2008-06-08 ]

Television pioneer Rex Trailer appeared at That's Entertainment in 2006 to meet his fans, sing songs, and sign autographs. A video of the event is posted to the "Worcester Telegram" website. [cite web |author=Niles, David |title=Rex Trailer |publisher=Worcester Telegram |date=2006-12-10 | video |url= |accessdate=2007-11-07 ]


External links

* [ That's Entertainment] - official site

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