Option N.V. Industry Telecommunications, Wireless technology Founded Leuven, Belgium (1986) Headquarters Leuven, Belgium Key people Jan Callewaert, Founder in 1986 & current CEO Products Data cards
Embedded wireless modules
Mobile connectivity devices
Revenue €57.7 million (2010) Net income €61.0 million (2010) Employees 240 as of 2010 Website www.option.com
Option N.V. is a publicly quoted technology company, headquartered in Leuven, Belgium. Option specializes in the design, development, production and commercialization of broadband wireless technology devices. Option's mission statement is to provide "anywhere, anytime easy access to information". Option has been awarded Ernst & Young's ‘Company of the Year’ award for 2005.
Currently, the product line-up consists of connect cards (for example, the GlobeTrotter HSDPA "7.2 Ready" data card), embedded wireless modules (for laptops and/or smartphones), fixed mobile devices (for example, a USB stick providing wireless broadband access via HSPA and UMTS networks) and software.
Option is the worldwide market leader in the wireless broadband niche (other market contestants are either significantly smaller, or don’t consider wireless broadband a core business – for example NEC Corporation), and can benefit from high margins across the whole product range. Intentions from a new Intel-Nokia partnership which would deteriorate Option's market share were short-lived and quickly dropped, proving Option's leadership as well as high entry-to-market barriers even for large corporations. Most production took place at Jabil in Bergamo, Italy, while Celestica in Kladno, Czech Republic, provides additional capacity. Nowadays, all manufacturing of devices is done in Wuxi (China). The products are marked as having been designed in Leuven, but actually are refurbished and labelled in Ireland.
Initial market panic stemming from the announced Intel-Nokia deal did cause Option's share price to drop significantly in 2006, losing more than 23% in one day on September 28. The stock has rebounded somewhat since. Revenue growth for 2006 remained solid, however, reaching nearly € 280 million, self-stated projected revenues for 2007 are anywhere from € 355 to € 375 million. Jan Callewaert, the company's founder and CEO, is the largest single shareholder, controlling a 17.10 percent stake, currently valued at nearly € 90 million. The remaining shares (82.9%) enjoy free-float status on the Euronext Brussels exchange. Smaller stakes (under 5 percent) are held by KBC Bank and UBS AG, well-known financial institutions.
Option's customer base has grown substantially every year, current customers are Sharp Corporation, Wataniya Telecom, Fujitsu Siemens, T-Mobile, Cingular Wireless (now AT&T), Vodafone, Orange, Airtel, Telstra, Acer, Uniwill, Samsung Electronics and Telenor, to name but a few.
References and footnotes
- ^ a b Option − Annual Report 2010
- ^ Press communication Ernst & Young
- ^ Monday 13 February 2006 PRNewswire
- ^ Nokia, Intel Plan to Collaborate On Wireless Technology WiMAX
- ^ Intel/Nokia Deal Gets Mixed Reactions
- ^ a b Nokia-Intel 3G Deal Threatens Wireless Modem Makers
- ^ Dutch press coverage at 3GSM Barcelona, quoting an Intel spokesman
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Option — Option … Deutsch Wörterbuch
option — op·tion 1 / äp shən/ n 1: the power or right to choose; also: a choice made or available 2: a privilege of demanding fulfillment of a contract on any day within a specified time 3: a contract conveying in exchange for the payment of a premium a… … Law dictionary
option — [ ɔpsjɔ̃ ] n. f. • v. 1190; lat. optio 1 ♦ Faculté, action d opter. ⇒ choix. « La nécessité de l option me fut toujours intolérable » (A. Gide). « Ou pendus, ou noyés, nous n avions pas d autre option » (Hugo). ⇒ 1. alternative. Matières, textes… … Encyclopédie Universelle
Option — Op tion, n. [L. optio; akin to optare to choose, wish, optimus best, and perh. to E. apt: cf. F. option.] 1. The power of choosing; the right of choice or election; an alternative. [1913 Webster] There is an option left to the United States of… … The Collaborative International Dictionary of English
Option — may refer to Contents 1 Legal rights 2 Sport 3 Computing 4 Publications 5 History … Wikipedia
Option 30 — Studio album by Option 30 Released 1997 Recorded 1983 1984 Genre New Wave … Wikipedia
Option — (lat. optio „freier Wille“) bezeichnet eine Wahlmöglichkeit, siehe Alternative in der Wirtschaft ein Kauf bzw. Verkaufsrecht, siehe Option (Wirtschaft) in der Informatik eine Einstellung oder Parameter, siehe Parameter (Informatik) ein nach… … Deutsch Wikipedia
Option — Sf Möglichkeit, Vorkaufsrecht per. Wortschatz fach. (20. Jh.) Entlehnung. Entlehnt aus l. optio ( ōnis) freier Wille, freie Wahl, Belieben . Ebenso nndl. optie, ne. option, nfrz. option, nschw. option, nnorw. opsjon; adoptieren. lateinisch l … Etymologisches Wörterbuch der deutschen sprache
option — Option. s. f. v. Pouvoir, faculté d opter. Cela est, cela n est pas à vostre option. je laisse cela à vostre option. je vous donne l option de ces deux choses là … Dictionnaire de l'Académie française
option — [äp′shən] n. [Fr < L optio < optare, to wish, desire, ult. < IE * op , to choose, prefer] 1. the act of choosing; choice 2. the power, right, or liberty of choosing 3. a) something that is or can be chosen; choice b) an optional item… … English World dictionary