Cutco


Cutco
Cutco
Type Private
Industry Kitchen accessories
Founded 1949
Headquarters Olean, New York, U.S.
Products Cutlery
Website www.cutco.com

Cutco Corporation, formerly Alcas Corporation, is the parent company of CUTCO Cutlery Corp., Vector Marketing, KA-BAR Knives Inc. and Schilling Forge. Its primary brand is also the name Cutco.

The company was founded in 1949 by Alcoa and Case Cutlery (hence "Al-cas") to manufacture knives. The management purchased the company from Alcoa in 1982, and the company acquired Vector Marketing Corporation in 1985.[1]

In early 2009 Alcas changed its name to Cutco, the name of the primary product.

Contents

Products

Cutco is a brand of cutlery and kitchen accessories directly marketed to customers through in-home demonstrations by independent sales representatives who are almost exclusively college students.[2][3] More than 100 kitchen cutlery products are sold under the Cutco name, as well as a variety of kitchen utensils, cookware, sporting and outdoors knives, and flatware.

Although the products are not typically purchased in retail stores, Cutco has opened three of its own retail stores: Indianapolis, Indiana, Okemos, Michigan, and Erie, Pennsylvania.[4] All of the knives are produced in Olean, New York, United States, although a few products (such as the garden tools, the ice cream scoop, and garlic press) are made in China.[5]

Vector Marketing

A few Cutco knives and a pair of shears

See Vector Marketing.

Cutco Foundation

Cutco established the Cutco Foundation in 1996 to contribute to communities in which Cutco has a substantial presence. The Foundation has donated to Pi Sigma Epsilon's annual Pro-Am Sell-A-Thon, an annual sales competition for college students.[6] Cutco is particularly active near its home base of New York, and the Foundation has contributed to St. Bonaventure University, Southern Tier Catholic Schools, Friends of Good Music, Jamestown Community College, Comstock Hospice Care Network, Alfred University, Olean General Hospital and the Allegheny River Valley Trail.[7]

References

External links


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