Playboy Enterprises

company_name = Playboy Enterprises, Inc.
New Playboy, Inc.
company_type = Public (NYSE|PLA, nyse|PLAA)
foundation = USCity|Chicago|Illinois (1953)
location = USCity|Chicago|Illinois, USA
key_people = Hugh Hefner, Founder
Christie Hefner, Chairman of the Board and CEO
industry = Lifestyle / Pornography
products = Playboy Magazine
Playboy TV
revenue = | title = Playboy Enterprises Reports Strong 2005 Results | url =
num_employees = 782
homepage = []

Playboy Enterprises, Inc. (nyse|PLA), also organized as New Playboy, Inc. (nyse|PLAA), is the company founded by Hugh Marston Hefner to manage the Playboy magazine empire. Today, Playboy Enterprises, Inc., together with its subsidiaries, engages in the development and distribution of adult entertainment. The Playboy brand is one of the most widely recognized and popular brands in the world. The company is structured with three business segments: Publishing (which manages the magazine), Entertainment (which controls electronic assets), and Licensing (which licenses the Playboy name and bunny logo to third parties).

Sales of "Playboy" magazine peaked in 1972 at over 7 million copies cite web
title=The Girls Next Door
author=Joan Acocella
publisher=The New Yorker
] and then declined as the market shifted to "laddy" magazines such as "Maxim". The company now derives only one-third of its revenues from "Playboy" magazine, with the other two-thirds from the dissemination of adult content in electronic form, such as television, the internet and DVDs. [ [ SEC From 10-K] ] Much of this electronic revenue comes not from the soft nude imagery which made the magazine famous, but from hardcore pornography connected with the company's ownership of Spice Digital Networks [ [ Playboy Buys Spice] ] , Club Jenna [ [ Playboy Acquires Club Jenna] ] , and [] [ [ Adult Video News Article] ]

Playboy Enterprises, Inc. occupies the top office floors of 680 N. Lake Shore Drive (formerly 666 N. Lake Shore Drive) in Chicago's Streeterville neighborhood. The company employed 782 full-time employees at the end of 2006.

Brief History

Playboy enterprises was created in 1953 as the HMH Publishing Co., Inc. for the purpose of publishing Playboy Magazine. The business quickly expanded beyond the magazine and began to develop and distribute a wider range of adult entertainment. It eventually went public under the current name in 1971. Christie Hefner, the daughter of Hugh Hefner, has been the President of PEI since 1982, and Chairman of the Board and Chief Executive Officer for Playboy Enterprises since 1988.


* Publishing Group:
** "Playboy" magazine
** Playboy Newsstand Specials
** "Oui" magazine (1972–1981)
* Entertainment Group:
** Playboy TV (formerly the Playboy Channel)
** Spice Network (Consists of 12 digital networks)
** Playboy Online:
*** Playboy Gaming
*** Playboy Cyber Club
*** Playboy Plus
**Playboy Radio
* Licensing Group:
** Handles Playboy trademarks on apparel, accessories, collectibles (like: trading cards, toy cars, dolls, etc.) and more
*College Division
**Playboy on Campus

Playboy also ran forty Playboy Club properties from 1960 to 1986. The company is returning to nightlife business with the Playboy Club at the Palms Casino Resort in Las Vegas. And Playboy is hunting other casino licensing deals in Macau and London. Meanwhile, the company says it will open at least three Playboy stores in each of the next three years. []

The company is connected with the Playboy Foundation, a corporate-giving organization that provides grants to non-profit groups involved in fighting censorship and researching human sexuality. Playboy Enterprises has contributed over 20 million dollars to the foundation.

Hugh Hefner, Playboy's founder, continues to oversee Playboy. His daughter Christie Hefner, however, is now Chair and CEO (and has been such since 1982).

Investor Information

Playboy has two classes of stock.

Nyse2|PLA are the actively traded class B shares without voting rights. As of October 2008 there were 33,320,000 shares outstanding with a market capitalization of about $84 million. The 3 month average trading volume was 166,076 shares.

Nyse2|PLAA are the closely held class A voting shares. As of November 2006 there were 4,864,000 shares outstanding with a market capitalization of about $55 million. The 3 month average trading volume was 2818 shares.


External links

* [ Official Site]

Wikimedia Foundation. 2010.

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