- Ride to Work Day (Melbourne)
National Ride to Work Day is an inaugural event run in conjunction with Australian State and Territory Bicycle Organisations to be held on October 17, 2007.
The event encourages
commuters to bicycle to work which was first held in 1994 in Melbournewith 615 cyclists. Since then, the event has grown substantially and this year there is an estimated over 60,000 active participants from all over the country. ["Danger in a roundabout way", part of "Cycling the City - an AGE series". The Age October 2, 2006]
It is a free event for individuals to register and participate in.
Workplace bicycle user groups are formed and workplace coordinators are encourage other work colleagues to participate. There is an estimated 2600 registered workplaces this year that will take part in the TravelSmart Workplace Challenge. Workplaces will be recognised for outstanding participation and all registered workplaces will receive a commemorative certificate.
In October 2006, 10,000 first-time riders and regular commuters registered prior to the event. An estimated 30,000 took part on the day throughout the state including sponsorship by more than 1300 businesses. [" [http://www.theage.com.au/news/national/thousands-of-cyclists-push-for-the-record/2006/10/03/1159641326204.html Thousands of cyclists push for the record] " by Ben Doherty and Stephen Moynihan, The Age, October 4, 2006. Accessed May 4, 2007] 34% of those who took up riding in the Victorian event in 2006 were still riding to work 5 months later.
In Melbourne, the event also features a public breakfast at
Federation Square, in the Melbourne CBD. Free Breakfast events are also confirmed in Sydney, Hobart, Adelaideand Perth. The event also often includes free massage, helmet hair repair, bike engravings by police, "Spokespersonalities", high profile ambassadors including CEOs and politicians, prizes and giveaways.
Up to 6,000 cyclists met at Federation Square to have breakfast as part of Ride to Work Day in 2005, double the number from 2004. About 10,000 Victorians are estimated to have left their cars at home in favour of the bike. [" [http://www.theage.com.au/news/world/pedal-power-pulls-a-crowd/2005/10/05/1128191753788.html Pedal power pulls a crowd] " By Sasha Shtargot, The Age, October 5, 2005 Accessed May 4, 2007] [" [http://www.theage.com.au/news/national/petrol-price-fuels-surge-in-bike-sales/2005/10/05/1128191786062.html Petrol price fuels surge in bike sales] " By Sasha Shtargot, The Age, October 6, 2005. Accessed May 4, 2007]
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