Fifeshire FM was a New Zealand
radio stationowned by RadioWorks. The station broadcast on 93.0FM in Nelson, 92.0FM in Motueka & Takaka and 94.1FM in Murchison.
Fifeshire FM first started as a summer station known as Radio Fifeshire operating for just four weeks during January 1983 and broadcasting on 855AM. A year later Radio Fifeshire returned this time broadcasting for 46 days during December 1983 and January 1984 on 990AM. News on the hour came from
Radio Avonin Christchurch. For the next 4 summers Radio Fifeshire returned to the Nelson airwaves still broadcasting on 990AM.
At Midnight on Thursday 28th Jan 1988, Fifeshire FM became New Zealand's 8th private FM
radio stationto begin broadcasting when Fifeshire began broadcasting permanently on FM in the Nelson region. A dream that finally came true for Fifeshire founders Kevin Ihaia and Digby Lawley. The first song that was played as with all the previous AM broadcasts was the Rolling Stones' "Start Me Up".
To promote the launch to FM, Radio Fifeshire had organised Nelsons biggest outdoor concert. Australian bands Icehouse and Boom Crash Opera along with Nelson-born Sharon O’Neill performed in front of a crowd of 9000 people at Trafalgar Park.
During the late nineties Fifeshire FM Ltd was sold to
RadioWorksand became part of RadioWorks collection of local station known as LocalWorks. In December 2004 Fifeshire FM was rebranded as More FMwhen RadioWorks rebranded the majority of their local stations as either More FM or The Breeze.
The station was a live and local station 24 hours a day however following the rebranding to More FM evenings from 7pm and overnight to 6am is now a network programme based from the More FM studios in Auckland, afternoons from 2pm at weekends are also Auckland based. Recently the local breakfast show was also replaced with the Christchurch More FM breakfast show.
* [http://www.radioheritage.net/Story100.asp Radio Heritage Radio History: Nelson's Radio Fifeshire]
The Fifeshire frequencies have now extended to include MORE FM (live and local 10-7 weekdays, 6-2 Saturdays and 7-2 Sundays), Nelson's 89.0 The Edge, The Rock, Solid Gold, Radio Live and most recently The Breeze (live and local Breakfast show with Nelson's own John Bullock).
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