FilmFlex, is the
pay-per-viewmovie service that makes up part of Virgin Media's "On Demand" Video on Demandsystem. FilmFlex provides over 500 movies some of which are available in HD (high definition), which are available at any time for the viewer to watch when they want to. Viewers can search for a movie by title, genre, cast or director. Once a movie has been ordered it can be viewed any time within the next 24 hours before it has to be paid for again. The movie can also be viewed as many times as the viewer likes within the 24 hours for no additional cost. Once viewers are watching a movie they have full control over it by the use of pause, rewind and fast forward functions, much like a DVD.
All genres of movies are available ranging from Hollywood blockbusters to action, adventure, horror, comedy, romance and classic movies. Prices vary, but it costs approximately 99p to £3.50 for a movie.
From the 69th May 2007 all of the twenty one
James Bondmovies are available to view on FilmFlex. From the 1962 Dr. No, all the way through to the 2006 Casino Royale.
The service replaced "Front Row" which was a near Video on Demand pay-per-view service which was initially available on analogue cable from 1997, switching to digital when digital cable services launched from late 1999 onwards.
Penny Movies Festival
From 30th March 2007 Virgin Media ran a movies promotion called the ‘Penny Movies Festival’. The promotion was run over five weeks and each week focused on a different genre. Week one: blockbusters, week two: family favourites, week three: cult classics, week four: comedy, week five: action adventure.
Each week viewers could vote on the Virgin Media website for their favourite movie out of a selection of 15 movies and the winning movie would be available to view on the On Demand service, during the next week for the price of 1p.
* [http://www.filmflexmovies.co.uk/ Official site] including Film Listings and Contact Info
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