- Harley Earl
Harley J. Earl (
November 22, 1893– April 10, 1969) was an automotive stylist and engineer and industrial designer. He is most famous for his time at General Motorsfrom 1927 until 1959, where he was the first Vice President of Design.
Harley Earl was born in Hollywood, California. [http://info.detnews.com/history/story/index.cfm?id=101&category=people Harley Earl, father of the 'dream' car] ] His father, J. W. Earl, began work as a coachbuilder in 1889. The senior Earl eventually changed his practice from horse-drawn vehicles to custom bodies and customized parts and accessories for automobiles, founding Earl Automobile Works in 1908. [http://www.idavette.net/HistFact/earl.htm Harley Earl 1893~1969] ]
Earl began studies at Stanford University, but left prematurely to work with, and learn from, his father at Earl Automotive Works. By this time, the shop was building custom bodies for Hollywood movie stars, including
Roscoe "Fatty" Arbuckleand Tom Mix.
With General Motors
Employment by General Motors
Earl Automotive Works was bought by Cadillac dealer Don Lee, who kept Harley Earl as director of its custom body shop. [http://www.carofthecentury.com/harley's_la_salle.htm Car of the Century - Harley's LaSalle] ]
Lawrence P. Fisher, general manager of the Cadillac division, was visiting Cadillac dealers and distributors around the country, including Lee. Fisher met Earl at Lee's dealership and observed him at work. Fisher, whose automotive career began with coachbuilder
Fisher Body, was impressed with Earl's designs and methods, including the use of modelling clay to develop the forms of his designs.
Fisher commissioned Earl to design the 1927
LaSallefor Cadillac's companion marque. The success of the LaSalle convinced General Motors president Alfred P. Sloanto create the Art and Color Division of General Motors, and to name Earl as its first director.
Prior to the establishment of the Art and Color Division, automobile manufacturers did not assign any great importance to the appearance of automobile bodies. Volume manufacturers built bodies designed by engineers guided only by functionality and cost. Many luxury-car manufacturers, including GM, did not make bodies at all; opting to ship chassis assemblies to a coachbuilder of the buyer's choice. (Others, e.g.,
Studebakerpreferred to build complete units.)
In 1937, the Art and Color Division was renamed the Styling Division. [http://hnn.us/articles/1145.html Just Who Was Harley Earl?] ]
In 1939, the Styling Division, under Earl's instruction, styled and built the
Buick Y-Job, the motor industry's first concept car. While many one-off custom automobiles had been made before, the Y-job was the first car built by a mass manufacturer for the sole purpose of determining the public's reaction to new design ideas. After being shown to the public, the Y-job became Earl's daily driver. [http://www.edmunds.com/insideline/do/Features/articleId=116164 The World's First Concept Car: 1938 Buick Y-Job] ]
Harley Earl authorized the Frank Hershey design for the 1948 Cadillac, which incorporated the first automotive
tailfins. [http://home.teleport.com/~flyheart/harlearl.htm Harley Earl, the great car designer] ] Inspiration for the fins came from the Lockheed P-38 Lightning. [http://www.worldcarfans.com/5060512.001/design-history-of-general-motors Design History of General Motors] ] . The style caught on throughout Detroit and eventually led to competition between Earl and Virgil Exnerover the size and complexity of tailfins, culminating with those on the 1959 Cadillac.
Influenced by the English and European sports cars being raced on road-racing circuits after World War II, Earl decided that General Motors needed to make a sports car. Design work on "Project Opel" began as a secret project. He first offered the project to Chevrolet general manager
Ed Cole. Cole accepted the project without hesitation, and the car was offered to the public in 1953 as the Chevrolet Corvette. [http://www.corvettemuseum.com/library-archives/hof/earl.shtml Corvette Hall of Fame - Harley Earl] ]
Harley Earl retired from General Motors in 1958 after overseeing the design of the 1959 models. He was succeeded as vice-president with responsibility for the Design and Styling Department by
Bill Mitchell, under whose leadership GM design became less ornamental.
Death and Legacy
He is remembered as the first styling chief in the United States automobile industry, the originator of clay modelling of automotive designs, the wraparound windshield, the hardtop sedan, factory two-tone paint, and tailfins.
One of his concept car designs, the turbine-powered Firebird I, is reproduced in miniature on the "The Harley J. Earl
Daytona 500Trophy", which goes to the winner of that season-opening NASCARrace.
Harley Earl was used in a brief advertising campaign for
Buick, particularly during its reconstruction period between 2001 and 2002. Actor John Diehl, portraying Earl (or his ghost) was used to symbolize the importance of design in Buick's cars, or as the ads put it, the "Spirit of American Style". Earl's trademark fedora was often used as an iconin these advertisements.
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Look at other dictionaries:
Harley Earl — Der Buick Y Job, die erste Stilstudie weltweit Harley J. Earl (* 22. November 1893 in Hollywood; † 10. April 1969 in Palm Beach, Florida) war Autodesigner und Ingenieur und Industriedesigner. Von 1927 bis 1959 arbeitete er für General Motors, wo… … Deutsch Wikipedia
Harley Earl — Archivo:Harley Earl.JPG Harley Earl La Salle Series 4 puertas Touring Sedan 1939 … Wikipedia Español
Harley (Vorname) — Harley ist ein englischer männlicher Vorname. Inhaltsverzeichnis 1 Herkunft und Bedeutung 2 Bekannte Namensträger 2.1 Künstlername 2.2 Fiktive Person … Deutsch Wikipedia
Harley J. Earl — (22 novembre 1893 – 10 avril 1969) est un styliste automobile américain, créateur du premier studio de style d’un constructeur automobile et vice président de la General Motors de 1937 à 1959. La Salle Phaeton de 1928 … Wikipédia en Français
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Earl (surname) — Earl is a surname, and may refer to: * Acie Earl Former American basketball player * George Earl (1824–1908), English animal artist * Glenn Earl * Harley Earl * Henry Earl * Kate Earl * Maud Earl (1864 1943), English/American Dog painter * Ralph… … Wikipedia
Harley — [ hɑːli], Robert, Earl of Oxford [ ɔksfəd], britischer Staatsmann, Oxford, Robert Harley, Earl of. … Universal-Lexikon
Harley J. Earl Trophy — Die Harley J. Earl Trophy im Daytona 500 Experience Museum. Die Harley J. Earl Trophy ist eine Siegestrophäe, die dem Gewinner des wichtigsten und bekanntesten Rennen im NASCAR Sprint Cup, dem Daytona 500, überreicht wird. Sie ist benannt nach… … Deutsch Wikipedia
Harley J. Earl Trophy — The Harley J. Earl Trophy is the trophy presented to the winner of NASCAR s premier event, the Daytona 500. It is named after influential automobile designer Harley Earl, who served as the second commissioner of NASCAR, has been known as the so… … Wikipedia
Harley (given name) — Infobox Given name 2 name = Harley image size = caption = pronunciation = gender = Male meaning = hær (rock) + lēah (wood, clearing) region = language = English origin = alternative spelling = nickname = related names = name day = derived =… … Wikipedia