Universe (economics)

In economics and marketing a universe is a population to be studied or measured.

In economics a population to be measured is described as a "universe", and the measures which are generated are intended to reflect the behavior of that population. Different statistical surveys may measure related, but different, universes and have to be adjusted to reflect this difference. For example the American Bureau of Labor Statistics has a household survey and an establishment survey to measure employment. The differences in the populations and behavior that these two surveys measure are said to be the differences in their "universe".

The word has a similar meaning in marketing, where it describes the activity in a given population. For example, ASCAP measures airplay in different radio "universes" to determine royalties for different songs, because e.g. air play in the "classical" universe is compensated differently from popular music. It also fundamental to television audience measurement: advertisers buy into programmes based on the ratings in different demographic universes and those different universes will cost different amounts. For example, a hair dye ad campaign may buy 1000 Gross Rating Points (GRP) in the Women 25-44 universe in order to target that particular audience, rather than a demographic irrelevant to their product.

ee also

* Universe (mathematics)


Wikimedia Foundation. 2010.

Look at other dictionaries:

  • Universe (disambiguation) — The Universe is everything that physically exists.Universe might also refer to:*Universe (mathematics), a class large enough to contain all sets one may wish to use *Universal set, a set which contains all objects, including itself *Universe… …   Wikipedia

  • Central University of Finance and Economics — 中央财经大学 Motto 忠诚 团结 求实 创新 Motto in English Loyalty, Unity, Truth, Innovation Established 1949 Type National university …   Wikipedia

  • List of X Universe races — This article is about the fictional species found within Egosoft s X Universe.Relevance of fictional species in the X seriesSince , the first of the X series, the fictional X Universe has been home to a number of alien residents. Most have been… …   Wikipedia

  • Duck universe — Holiday in Duckburg (1989); painting by Carl Barks The Duck universe (also called the Donald Duck universe or Scrooge McDuck universe) is a fictional universe where Disney cartoon characters Donald Duck and Scrooge McDuck live. It is a spin off… …   Wikipedia

  • Marxian economics — Part of a series on Marxism …   Wikipedia

  • Rainbow (Noon Universe) — Rainbow (Радуга, pronounced: Raduga ) is a fictional planet described in Far Rainbow by Arkady and Boris Strugatsky. This planet is a part of the so called Noon Universe and presents a planetwide experimental laboratory used by null physicists… …   Wikipedia

  • Narsee Monjee College of Commerce and Economics — (mostly known as N.M. College) is a prestigious college for commercial studies and economics affiliated to the University of Mumbai. It is situated in JVPD scheme, Vile Parle West and was established in 1964 by Shri Vile Parle Kelavani Mandal… …   Wikipedia

  • List of science fiction themes — The following is a list of science fiction themes.Common themes and tropesCosmology*Creation of the Universe *Ecology *The future *Omega Point *Quantum suicide and immortality *Parallel worlds or universes. *Ultimate fate of the… …   Wikipedia

  • Nobel Prizes — ▪ 2009 Introduction Prize for Peace       The 2008 Nobel Prize for Peace was awarded to Martti Ahtisaari, former president (1994–2000) of Finland, for his work over more than 30 years in settling international disputes, many involving ethnic,… …   Universalium

  • History of science — History of science …   Wikipedia


Share the article and excerpts

Direct link
Do a right-click on the link above
and select “Copy Link”

We are using cookies for the best presentation of our site. Continuing to use this site, you agree with this.