Morris Fuller Benton

Specimens of typefaces by Morris Fuller Benton.

Morris Fuller Benton (November 30, 1872 – June 30, 1948) was an influential American typeface designer who headed the design department of the American Type Founders (ATF), for which he was the chief type designer from 1900 to 1937. Benton was America's most prolific type designer, having completed 221 typefaces, ranging from revivals of historical models like ATF Bodoni, to adding new weights to existing faces such as Goudy Old Style and Cheltenham, and to designing original designs such as Hobo, Bank Gothic, and Broadway. Benton's large family of related neogrotesque sans-serif typefaces, known as "gothics" as was the norm at the time, includes Alternate Gothic, Franklin Gothic, and News Gothic. These typefaces better anticipated and were more similar to later realist sans-serif typefaces such as Helvetica than the other early grotesque types of his contemporaries.




In addition to his strong aesthetic design sense, Morris was a master of the technology of his day. His father, Linn Boyd Benton, invented the pantographic engraving machine, which was capable not only of scaling a single font design pattern to a variety of sizes, but could also condense, extend, and slant the design (mathematically, these are cases of affine transformation, which is the fundamental geometric operation of most systems of digital typography today, including PostScript). Morris worked on many of these machines with his father at ATF, during which these machines were refined to an impressive level of precision.

Theo Rehak, the current owner of most ATF equipment and author of the definitive treatise "Practical Typecasting", explains that the Bentons demanded that any deviation in machining or casting be within two ten thousands of an inch.[1] Most modern machine shops are equipped to measure down to a one thousandth inch variance. As an advertising device, in 1922 ATF manufactured a piece of type eight points tall containing the entire Lord's Prayer in 13 lines of text, using a cutting tool roughly equivalent to a 2000 dpi printer.


  • Baines, Phil, Hastam, Andrew. Type and Typography. Watson-Guptill Publications: 2005. ISBN 0-8230-5528-0.
  • Blackwell, Lewis. 20th Century Type. Yale University Press: 2004. ISBN 0-300-10073-6.
  • Cost, Patricia. The Bentons: How an American Father and Son Changed the Printing Industry. Cary Graphic Arts Press, 2011. ISBN 978-1-933360-42-3.
  • Fiedl, Frederich, Nicholas Ott and Bernard Stein. Typography: An Encyclopedic Survey of Type Design and Techniques Through History. Black Dog & Leventhal: 1998. ISBN 1-57912-023-7.
  • Jaspert, W. Pincus, W. Turner Berry and A.F. Johnson. The Encyclopedia of Type Faces. Blandford Press Lts.: 1953, 1983. ISBN 0-7137-1347-X.
  • Macmillan, Neil. An A–Z of Type Designers. Yale University Press: 2006. ISBN 0-300-11151-7.
  • Meggs, Phillip B. Revival of the Fittest. RC Publications, Inc: 2002. ISBN 1-883915-08-2.
  • Rollins, Carl Purlington American Type Designers and Their Work. in Print (magazine), V. 4, #1.
  • MacGrew, Mac, "American Metal Typefaces of the Twentieth Century," Oak Knoll Books, New Castle Delaware, 1993, ISBN 0-938768-34-4.
  1. ^ Theo Rehak. "Dale Guild Artifacts". Retrieved 2007-11-28. 

External links

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Look at other dictionaries:

  • Morris Fuller Benton — Morris Fuller Benton, né le 30 novembre 1872 à Milwaukee (Wisconsin), mort le 30 juin 1938 à Morristown (New Jersey), est un créateur de caractères américain, l un des plus prolifiques dans l histoire de la création typographique. Sommaire 1… …   Wikipédia en Français

  • Morris Fuller Benton — (* 30. November 1872 in Milwaukee, Wisconsin; † 30. Juni 1948 in Morristown, New Jersey) war ein US amerikanischer Ingenieur und ein bekannter Typograf und von 1900 bis 1937 Design Direktor der Schriftgießerei ATF. Er hat über 200 Schriftschnitte …   Deutsch Wikipedia

  • Morris Fuller Benton — (Milwaukee, Wisconsin, Estados Unidos, 30 de noviembre de 1872 30 de junio de 1948) fue un tipógrafo estadounidense, uno de los más importantes de la historia. Biografía Con apenas once años de edad ya hacía algunos trabajos como imprimir ticket… …   Wikipedia Español

  • Morris Fuller Benton — nació el 30 de noviembre de 1872 en Milwaukee (Wisconsin, Estados Unidos). Con apenas once años de edad ya hacia algunos trabajos como imprimir ticket y folletos, esto fue gracias a la imprenta que monto en la casa de sus padres. Se graduó a los… …   Enciclopedia Universal

  • Morris Fuller Benton (list of types) — A sample of News Gothic. A sample of Bank Gothic …   Wikipedia

  • Benton — ist der Name mehrerer Orte: in England Benton (England) in den Vereinigten Staaten: Benton (Alabama) Benton (Arkansas) Benton (Florida) Benton (Illinois) Benton (Indiana) Benton (Iowa) Benton (Kalifornien) Benton (Kansas) Benton (Kentucky) Benton …   Deutsch Wikipedia

  • Benton (surname) — Benton is a surname, and may refer to:Family name name=Benton *Al Benton, American baseball player *Arthur L. Benton, American neuropsychologist *Barbi Benton, American model and actress *Bernard Benton, boxer *Brook Benton (1931 1988), American… …   Wikipedia

  • Morris (Name) — Morris ist ein englischer Vor und Familienname. Herkunft und Bedeutung Der Name kann aus folgenden Quellen stammen: Patronym, abgeleitet vom gleichlautenden englischen Vornamen (Namensträger siehe unten), dieser über altfranzösisch Maurice von… …   Deutsch Wikipedia

  • Benton Sans — ist eine Schriftart, die von Tobias Frere Jones im Jahre 1995 entworfen worden ist. Weitere Schnitte wurden von Cyrus Highsmith erstellt. Die Schrift wurde benannt nach Morris Fuller Benton und maßgeblich beeinflusst durch die Schrift News Gothic …   Deutsch Wikipedia

  • Benton, Linn Boyd — SUBJECT AREA: Paper and printing [br] b. 13 May 1844 Little Falls, New York, USA d. 15 July 1932 Plainfield, New Jersey, USA [br] American typefounder, cutter and designer, inventor of the automatic punch cutting machine. [br] Benton spent his… …   Biographical history of technology

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