- ESPN Integration
ESPN Integration is an agreement between
ESPNand video gamedeveloper EA to put various ESPN features in EA Sportsgames. The first game to feature ESPN Integration was the college baseballgame " MVP 06 NCAA Baseball". The features that have so far appeared include a streaming ticker at the bottom of the screen with real up to date sports scores, just as it appears on the ESPN channel. This ticker does not just crawl during menus and load screens but also in actual gameplay. Another feature is the ability to listen to sports updates from ESPN Radio, and a third feature is being able to read the top 40 sports stories from ESPN.com.
Much of this deal was done on the part of EA Sports to prevent ESPN from selling its brand name to another game manufacturer, like they did with
SEGA. Their ESPN NFL 2K5game featured total ESPN integration, complete with authentic music, graphics, rendered sets, pre-half-and post game commentary by Chris Berman, and Sunday Night Footballtelecast crew. That along with innovations in gameplay cut into EA Sports dominant Madden NFLfranchise, leading EA to sign an exclusive deal with the NFL.
* [http://sports.ign.com/articles/675/675077p1.html Interview about ESPN Integration] on
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