company_name = Cracker Barrel
Old Country Store, Inc.
company_type = Public (NASDAQ|CBRL)
slogan = "Homestyle cooking done right.""It's a restaurant. It's a store."| foundation = 1969
key_people = Dan Evins, Chairman Emeritus/Co-Founder;
Tommy Lowe, Co-Founder; Michael Woodhouse, Chairman/CEO
num_employees = Approx. 150 per store
revenue = profit$2.06 billion
products = Homestyle country food/gifts
homepage = [http://www.crackerbarrel.com/ www.crackerbarrel.com]
Cracker Barrel Old Country Store, Inc., is a chain of 557 "Old Country Stores" (as of 2007), each combining a retail store and a
As of June 2006, the company, founded and based in Lebanon,
Tennessee, was operating 577 full service locations located in 41 states in the United States. [ [http://www.cbrl.com/ CBRL Group, Inc ] ] In 2007, Cracker Barrel was ranked as the top "family dining" chain for the 17th consecutive year in Restaurants & Institutions magazine "Choice in Chains" annual consumer survey. [ [http://www.rimag.com/ Advertisement ] ]
The Cracker Barrel chain serves traditional Southern
comfort food. Their outlets have traditionally been located along interstate highways, though the company policy on this appears to be changing. Breakfast is served all day, though the breakfast menu is kept separate from the one for lunch and dinner. Both menus include a low-carbsection.
The outer porch of a Cracker Barrel store has rows of rocking chairs for guests to enjoy before or after eating, and there is usually a fireplace and a checkers table within the dining area for an added country feel. The interior walls of the dining area are decorated with antiques such as photographs, advertisements, and household items.
The retail store carries mainly nostalgic merchandise, collectibles, old time toys, classic candies, scented candles, and items used in making Cracker Barrel entrees. Also, a lot of merchandise sold at Cracker Barrel is holiday themed, depending on the time of year. It is known for selling Christmas ornaments and other decorations.
Cracker Barrelhas been embroiled in controversy through the years, first with gay rightsgroups and then with claims of racial discriminationand sexual harassment. [ [http://money.aol.com/investing/small-towns-big-companies?icid=200100397x1204579478x1200195022 Small Towns, Big Companies - AOL Money & Finance ] ]
Discrimination against LGBT employees
In 1991, Cracker Barrel instituted a policy requiring employees to display "normal
heterosexualvalues which have been the foundation of families in our society." According to the text of "Understanding and Managing Diversity", by Carol Harvey, 17 LGBTworkers were fired because they admitted or were assumed to be gay after the first few months that the policy was created. The company refused to change their policy in the face of protest demonstrations by gay rightsgroups. After 10 years of proposals by the New York CityEmployees Retirement System, a major shareholder, the company's shareholders voted 58% in 2002 in favor of rescinding the policy. The board of directorsimmediately added sexual orientationto the company's nondiscrimination policy. [cite journal|first=Jeremy|last=Quittner|title=Cracker Barrel buckles|journal=The Advocate|date=2003-02--04|url=http://findarticles.com/p/articles/mi_m1589/is_2003_Feb_4/ai_97175008|accessdate=2008-07-05]
Racial discrimination: Customers
In the early 2000s and again in 2006, Cracker Barrel faced accusations including a pattern of racial discrimination in its treatment of customers. After national press attention to these accusations, the company announced explicit policies intended to address the charges, and paid 2 million dollars for race and
sexual harassmentat three Illinoisrestaurants. [ [http://www.lawmemo.com/eeoc/press/3-10-06b.htm "Cracker Barrel To Pay $2 Million For Race And Sexual Harassment At Three Illinois Restaurants" lawmemo.com] ] Stores now display a sign in their front foyer clarifying this policy, as has become the policy after a similar incident involving Denny'srestaurants. [ [http://www.usatoday.com/money/companies/2004-05-07-cracker-barrel_x.htm USA Today] , 2004-05-07.]
Unlawful political campaign contributions
Cracker Barrel was one of eight companies indicted and accused of making alleged illegal corporate campaign contributions to the
Texans for a Republican Majority political action committee(TRMPAC), started by Rep. Tom DeLay. [ [http://www.cbsnews.com/stories/2004/06/15/politics/main623277.shtml CBS News] , 2004-06-15.] [ [http://www.npr.org/templates/story/story.php?storyId=4965325 NPR] .] Less than five months later, however, all charges against Cracker Barrel were dropped.
In May 2007 Cracker Barrel temporarily removed hamburgers from its menu at many of its locations after a patron ate a metal fragment resembling part of a razor blade in her hamburger at a restaurant in
Myrtle Beach, South Carolina. [ [http://www.foxnews.com/story/0,2933,270718,00.html Fox News] .]
* [http://www.crackerbarrel.com Cracker Barrel Old Country Store]
* [http://www.cbrlgroup.com/ CBRL Group website] , corporate parent
Wikimedia Foundation. 2010.
Look at other dictionaries:
cracker-barrel — adj. characteristic of country life; as, cracker barrel philosophy. Syn: folksy, homespun. [WordNet 1.5] … The Collaborative International Dictionary of English
cracker-barrel — [krak′ərbar΄əl] adj. [< the large barrel of soda crackers formerly found in general stores] Informal designating or typical of the informal discussions on all subjects by persons gathered at a country store [a cracker barrel philosopher] … English World dictionary
cracker barrel — cracker barrel, an open barrel of salted crackers, formerly often found in American country stores. crack|er bar|rel «KRAK uhr BAR uhl», adjective. having the plainness, robust humor, and informality of country people; unsophisticated; down to… … Useful english dictionary
cracker-barrel — adjective Etymology: from the cracker barrel in country stores around which customers lounged for informal conversation Date: 1916 suggestive of the friendly homespun character of a country store < a cracker barrel philosopher > … New Collegiate Dictionary
cracker-barrel — /krak euhr bar euhl/, adj. of or suggesting the simple rustic informality and directness thought to be characteristic of life in and around a country store: homespun, cracker barrel philosophy. [1875 80, Amer.; adj. use of cracker barrel, around… … Universalium
cracker-barrel — /ˈkrækə bærəl/ (say krakuh baruhl) noun 1. Chiefly US a barrel of biscuits in the general store of a small community, which is a gathering place for gossip and thence a symbol of parochialism. –adjective 2. rustic; homespun: a cracker barrel… … Australian English dictionary
cracker-barrel — crack′er bar rel adj. suggesting the rustic informality of a country store: cracker barrel philosophers[/ex] • Etymology: 1875–80, amer … From formal English to slang
cracker-barrel — adjective characteristic of country life cracker barrel philosophy folksy humor the air of homespun country boys • Syn: ↑folksy, ↑homespun • Similar to: ↑rural … Useful english dictionary
cracker-barrel — adj. suggestive of rural country life; typical of country life; (term used in North America) simple and not sophisticated … English contemporary dictionary
cracker-barrel — adjective US simple and unsophisticated. Origin C19: with ref. to the barrels of soda crackers formerly found in country stores … English new terms dictionary