Virgin America

Infobox Airline
airline = Virgin America


image_size =
IATA = VX
ICAO = VRD
callsign = REDWOOD
founded = 2004
commenced = August 8, 2007
ceased =
hubs = San Francisco International Airportcite web |url=http://www.virginamerica.com/va/about.do |title=About Us |accessdate=2008-08-22 ]
secondary_hubs =
focus_cities = Los Angeles International Airportcite web |url=http://www.usatoday.com/travel/flights/item.aspx?type=blog&ak=54287968.blog&csp=34 |title=Hub Guide |accessdate=2008-08-29 ] cite news |url=http://articles.latimes.com/2008/mar/03/business/fi-virginamerica3 |title=Virgin America provokes fare wars at LAX |date=2008-03-03 |accessdate=2008-09-28 ]
frequent_flyer = eleVAte
lounge =
alliance =
subsidiaries =
fleet_size = 25
destinations = 7
parent = VAI Partners LLC
headquarters = Burlingame, California
key_people = C. David Cush (CEO)
Donald J. Carty (Chairman)
Bob Dana (CFO)
website = http://www.virginamerica.com

Virgin America is a U.S. based low-cost airline that began service on August 8, 2007. The airline's stated aim is to provide low-fare, high-quality service for "long-haul point-to-point service between major metropolitan cities on the Eastern and West Coast seaboards"." [http://www.sfgate.com/cgi-bin/article.cgi?file=/chronicle/archive/2006/03/19/BUG6VHOI6R1.DTL&type=business On the Record: Fred Reid] ," "The San Francisco Chronicle", March 19 2006.] San Francisco International Airport is Virgin America's principal base of operations. Virgin America's frequent flyer program is known as eleVAte and runs on a "dollars spent versus miles accrued" model. [ cite web|url=http://www.virginamerica.com/va/whatIseleVAte.do?method=showwhatIseleVAte |title=What is eleVAte? |accessdate=2007-12-28 ]

Virgin America, though the brainchild of British entrepreneur Richard Branson, is a U.S. airline. By law, no more than 25% of a US airline may be owned by foreign interests and must be under the "actual control" of U.S. citizens; [See " [http://dmses.dot.gov/docimages/p85/397383.pdf Actual Control of U.S. Air Carriers] " (Supplemental notice of proposed rulemaking), 71 FR 26425, May 5 2006.] VAI Partners LLC owns 75% of the capital stock and is responsible for appointing two-thirds of the voting members of the board of directors. The remaining 25% of the company is owned by Virgin Group, [ [http://virginamerica.custhelp.com/cgi-bin/virginamerica.cfg/php/enduser/popup_adp.php?p_sid=7cnoWXNi&p_lva=&p_li=&p_faqid=126&p_created=1164402409 Answer ] ] which also licenses the Virgin brand to the airline. Virgin America is separate from Virgin Atlantic and as such is under no obligation to work with Virgin Atlantic, Virgin Blue, Virgin Nigeria, Virgin Galactic or any other companies that share the Virgin brand name.

History

In early 2004, Virgin Group announced its intent to start a new, United States-based, low-fare airline it named “Virgin USA”. At the time, Virgin USA expected flights to begin by mid-2005. After considering several key areas, the San Francisco Bay Area was picked to be the location of its flight operations center, and later its corporate headquarters." [http://www.sfgate.com/cgi-bin/article.cgi?f=/c/a/2004/06/05/MNG1K71GGL1.DTL&hw=virgin&sn=008&sc=811 SFO Lands New Carrier Virgin USA — 1,500 Jobs; Airline Sets Sights On Low-fare Market; Corporate Center To Be Based In N.Y.] ," "The San Francisco Chronicle", June 5 2004.] The airline also changed its name from “Virgin USA” to “Virgin America”. Because it had trouble finding U.S. investors willing to gamble on a new airline, given the state of the already crowded U.S. airline industry, the launch date was pushed back from mid-2005 to early 2006." [http://www.sfgate.com/cgi-bin/article.cgi?f=/c/a/2005/04/09/BUG9EC5HG41.DTL&hw=virgin+america+announces&sn=004&sc=666 Start Of Virgin America Delayed; Branson's Airline Apparently Needs More Investors] ," "The San Francisco Chronicle", April 9 2005.]

Virgin America secured its first amount of funding in late 2005 and submitted the required U.S. Department of Transportation (DOT) certificate application." [http://www.sfgate.com/cgi-bin/article.cgi?f=/c/a/2005/12/09/BUGA2G58LF1.DTL&hw=virgin&sn=003&sc=934 Taking To The Air: Low-fare Startup Virgin America Says It Has The Funding To fly] ," "The San Francisco Chronicle", December 9 2005.] The approval process was filled with debate from the support and opposition of the new airline. City and state representatives from California and New York led the support for the airline. The biggest opposition came from the Air Line Pilots Association (a national aviation labor union) and U.S. “legacy” airlines led by Houston-based Continental Airlines. The review of Virgin America’s application was prolonged because of this opposition, which claimed Virgin America would not be under U.S. ownership or control.See " [http://dms.dot.gov/search/searchResultsSimple.cfm?numberValue=23307&searchType=docket Virgin America Inc. - Certificate - Interstate Scheduled Air Transportation] ", U.S. DOT Docket OST-2005-23307.] The application was denied by the Department of Transportation on December 27, 2006." [http://www.sfgate.com/cgi-bin/article.cgi?f=/c/a/2006/12/28/BUGMHN7T6F1.DTL Virgin America gets the no-go] ," "The San Francisco Chronicle", December 28 2006.]

In order to achieve the necessary approval, Virgin America proposed a restructuring of the airline: voting shares would be held by a DOT-approved trust and only two Virgin Group directors would be on the eight-person board. In addition, Virgin America said that it would consider removing Richard Branson from the board, and possibly even dropping the “Virgin” brand entirely. [" [http://www.atwonline.com/news/story.html?storyID=7651 Virgin Group makes concessions to get Virgin America flying] ," "Air Transport World", January 19, 2007.] The airline was also prepared to remove then CEO Fred Reid “should the DOT find that necessary”. ["Aviation Week and Space Technology", January 22, 2007, p. 16.]

Virgin America was tentatively cleared to fly by the U.S. DOT on March 20, 2007, but would not be given full permission until it changed its business structure by enacting several reforms as specified by the DOT. These reforms included the replacement of Fred Reid and the limiting of Virgin Group’s influence on the airline. [ [http://dmses.dot.gov/docimages/p89/461049.pdf United States Department of Transportation ruling] ] Virgin America fought to keep Fred Reid as CEO, [" [http://atwonline.com/news/story.html?storyID=8562 Virgin America fights to keep CEO Reid] ," "Air Transport World", April 12 2007.] however as part of the DOT’s final approval in May, he was only allowed to stay on nine months after the airline certification, six months as CEO and three months as a consultant. ["Aviation Week and Space Technology", September 17, 2007, p. 24 ]

Virgin America started selling tickets in July 2007. Two years delayed, the airline made its inaugural San Francisco and Los Angeles to New York flights on August 8, 2007. In December 2007, C. David Cush replaced Reid as CEO of the airline. [cite news | url = http://biz.yahoo.com/prnews/071126/dc08196.html?.v=1 | title = Virgin America Appoints C. David Cush as Chief Executive Officer | date = 2007-11-26 | publisher = Yahoo | accessdate = 2007-11-26]

Virgin America reported a $35 million loss during its first quarter of operations. The airline believed it was unlikely it would be able to turn a profit until later in its life due to the high fixed costs of starting an airline. [cite news | first=George | last=Raine | coauthors= | title=Virgin America $35 million in the Red in First Quarter of Operation | date=2007-12-18 | publisher= | url =http://www.sfgate.com/cgi-bin/article.cgi?f=/c/a/2007/12/18/BUNFU05OQ.DTL | work =San Francisco Chronicle | pages = | accessdate = 2008-01-08 | language = ]

Corporate offices

Virgin America leased 42,000 square feet of space at the Bay Park Plaza II (also known as the Forbes Building), a building at 555 Airport Boulevard in Burlingame, California owned, leased, and managed by Equity Office.Simmers, Tim. " [http://findarticles.com/p/articles/mi_qn4176/is_20060113/ai_n16010566 Virgin America airline destined for Burlingame] ." "Oakland Tribune". January 13, 2006.] Virgin America occupies Suite 450 in the building, which is located across a lagoon from U.S. Highway 101 (Bayshore Freeway). [" [http://www.virginamerica.com/virgingalactic/ Virgin America is teaming with Virgin Galactic] ." "Virgin America". Accessed September 24, 2008.]

Destinations

Virgin America plans on flying to major destinations throughout the United States and currently predicts that it will have approximately ten destinations within the first year of service and up to thirty after five years of service. [ [http://virginamerica.custhelp.com/cgi-bin/virginamerica.cfg/php/enduser/std_adp.php?p_faqid=37&p_created=1164234043&p_sid=bPSrPJPi&p_accessibility=0&p_redirect=&p_lva=&p_sp=cF9zcmNoPTEmcF9zb3J0X2J5PSZwX2dyaWRzb3J0PSZwX3Jvd19jbnQ9OCZwX3Byb2RzPTAmcF9jYXRzPSZwX3B2PSZwX2N2PSZwX3BhZ2U9MSZwX3NlYXJjaF90ZXh0PWRlc3RpbmF0aW9ucw**&p_li=&p_topview=1 Virgin America FAQs] Accessed November 2, 2007.]

At its San Francisco hub, Virgin America competes with United Airlines—a legacy carrier that provides substantial services from San Francisco—and with Southwest Airlines and JetBlue Airways—low-cost carriers that serve all three San Francisco Bay Area airports.

Virgin America currently flies to seven destinations throughout the United States. As of May, two destinations have been added to Virgin America's schedule in 2008. Additionally, Virgin America has announced its intent to fly to Chicago O'Hare International Airport from both San Francisco and Los Angeles.cite news |first=Julie |last=Johnsson |title=Virgin sets sights on O'Hare |url=http://www.chicagotribune.com/business/chi-mon-virgin-america-oharemay12,0,1510062.story |work=Chicago Tribune |date=2008-05-12 |accessdate=2008-05-12 ]

United States

California

*Los Angeles (Los Angeles International Airport) [ [http://www.virginamerica.com/va/infoDeskRouteMap.do?method=showcheckInOption&pageName=routeMap Virgin America Route Map] ]
*San Diego (San Diego International Airport) [ [http://www.virginamerica.com/va/meetVaPress.do?method=showMeetVa&NavCh
] (Official Press Release: November 7, 2007)
]
*San Francisco (San Francisco International Airport) Hub

Nevada

*Las Vegas (McCarran International Airport)

New York

*New York (John F. Kennedy International Airport)

Virginia

*Washington, D.C. (Washington Dulles International Airport)

Washington

*Seattle (Seattle-Tacoma International Airport)

Fleet

Virgin America's fleet will consist of 34 Airbus A319 and Airbus A320 aircraft (19 purchased, 15 leased).filler] Virgin America received its first Airbus A320 on February 24 2006.

Virgin America solicited the public's help to name their aircraft, via a web contest. On October 11, 2006, the first aircraft was christened "Jefferson Airplane" after the San Francisco band. Former lead singer Grace Slick christened the plane along with San Francisco Mayor Gavin Newsom and California Governor Arnold Schwarzenegger.

The two inaugural flights on August 8, 2007, were on A320s named "Air Colbert", named after comedian Stephen Colbert, and "California Dreaming".

The Virgin America fleet consists of the following aircraft as of August 2008: [ [http://www.aerotransport.org/php/go.php?qstring=Virgin+America&query=subfleets&info=Subfleets+for+Virgin+America&where=r.parent%3D114712&orderby=truncate%28r.type%2C-3%29+desc%2Cr.registration&luck=1 Virgin America Fleet Information - AeroTransport Data Bank] ]

Cabin

Virgin America offers dual-class service on all flights it operates. Both cabins feature mood lighting, an unusual aspect of short/medium-haul airlines, said to create a more pleasant and relaxing environment for the passengers and crew. [cite news | first=David | last=Grossman | coauthors= | title=Virgin America: A New Airline With a Great Product and a Few Bugs | date= | publisher= | url =http://www.usatoday.com/travel/columnist/grossman/2007-11-12-virgin-america_N.htm | work =USA Today | pages = | accessdate = 2007-12-28 | language = ] All seats are equipped with Panasonic Avionics' personal in-flight entertainment (IFE) system running a customized touch-screen environment called "Red".

First Class seats offer 55 inches of pitch and are 28 inches wide. The seats feature power-ports, adjustable headrests, a massage function, and various recline controls. Passengers seated in first class receive complimentary meals, refreshments, and alcoholic beverages. In first class, Red offers free live satellite television, free movies and a selection of games.

Main Cabin Select is Virgin America's premium economy product, which will be available on flights beginning in October 2008. It will not be a distinct class; instead, this service will be located at seats in the exit rows and in front of bulkheads, not in an area separated from the two other cabins. Passengers are offered more conveniences than in normal Main Cabin seats and have 38 inches of seat pitch and dedicated luggage bins. Like in First Class, meals, refreshments and alcoholic beverages are free, as are the premium television channels and movies. Airport check-in, security screening, and aircraft boarding will be prioritized over Main Cabin passengers.

Main Cabin seats offer 32 inches of pitch and are 19.7 inches wide with power-ports and adjustable headrests. In the main cabin, Red offers free live satellite television, pay-per-view movies, a small selection of free games and a larger selection of games for purchase. Red can be used for the purchase of snacks, meals and alcoholic beverages. Flight attendants receive the orders via a tablet PC on the food cart thereby eliminating the traditional food and beverage service.

References

External links

* [http://www.virginamerica.com Virgin America] Official website
* [http://www.v-flyer.com V-Flyer] Customer created community site


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