Mass market

Mass market

The mass market is a general business term describing the largest group of consumers for a specified industry product. It is the opposite extreme of the term niche market.


The mass market is the group of consumers who occupy the overwhelming mass of a bell curve for common household products, i.e. they could be tagged as being "average". Yet, this group consists of such a wide variety of people, their desires towards a certain product may be totally different from each other. Often competition to supply the large market is fierce, but relatively easy to enter because of the mass amount of consumer park available.

Although similar sounding, the mass market is the most unwieldy to harness by mass marketing because of the sheer number of consumers and the myriad of needs. It is difficult to target each and every customer in the mass market, therefore, marketeers must divide the market into smaller groups with similar wants.

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  • mass market — ➔ market1 * * * Ⅰ. mass market UK US noun [C, usually singular] MARKETING, COMMERCE ► a market of as many people as possible, not just people with a lot of money or particular needs or interests: »There s no mass market for the magazine. »They… …   Financial and business terms

  • mass market — mass markets 1) N COUNT Mass market is used to refer to the large numbers of people who want to buy a particular product. [BUSINESS] They now have access to the mass markets of Japan and the UK. ...a new computer aimed at the mass market. 2) ADJ …   English dictionary

  • mass-market — mass .market adj [only before noun] designed for sale to as wide a range of people as possible mass market paperback/novel/film etc ▪ a mass market paperback priced at $8.99 >mass market n …   Dictionary of contemporary English

  • mass-market — mass market1 adjective produced in large quantities to be sold to many customers: mass market science fiction and fantasy paperbacks mass market ,mass market 2 verb transitive to produce goods in large quantities to be sold to many customers …   Usage of the words and phrases in modern English

  • mass-market — mass′ mar′ket adj. 1) cvb bus being a relatively inexpensive book distributed on newsstands, in supermarkets, etc., as well as in bookstores: a mass market paperback[/ex] 2) cvb bus of, pertaining to, or issuing such publications: a mass market… …   From formal English to slang

  • mass market — noun The market for mass produced goods • • • Main Entry: ↑mass …   Useful english dictionary

  • mass-market — mass mar·ket (măsʹmärʹkĭt) adj. Of, relating to, or produced for consumption in large numbers, especially when sold in supermarkets, in drugstores, and at newstands: a mass market paperback. tr.v. mass mar·ket·ed, mass mar·ket·ing, mass mar·kets… …   Universalium

  • mass market — noun singular the people who buy goods that are produced in very large quantities …   Usage of the words and phrases in modern English

  • mass market — ► NOUN ▪ an unrestricted arena of commercial activity in which goods are produced in large quantities for the broad population …   English terms dictionary

  • mass-market — /mæs ˈmakət/ (say mas mahkuht) verb (t) 1. to sell (a product) to a mass market: to mass market mobile phones. –verb (i) 2. to sell merchandise to a mass market: the company started to mass market last year. –adjective 3. of or relating to a mass …   Australian English dictionary

  • mass-market — ˈ ̷ ̷ ˈ ̷ ̷  ̷ ̷ adjective 1. : being a paperback book with a nominal trim size usually of 4 3/16 x 6 3/4 designed to be sold through non book retail outlets (as supermarkets and drug stores) as well as through bookstores ; also : of, relating to …   Useful english dictionary

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