- Bath & Body Works
company_name = Bath and Body Works
company_type = Public
1990by Leslie Wexner
Neil Fiske, CEO, Diane Neal, President
industry = Retail
products = Bath and Beauty products, gifts
revenue = US$ $2,285,000,000 (FY '06)
Bath & Body Works, LLC is an American retail store under the
Limited Brandsumbrella. It was founded in 1990 in New Albany, Ohioand has since expanded across the country. It specializes in numerous fragrant lotions, bath items, personal care items, and home fragrances. Other Limited Brands include Victoria's Secret, Henri Bendel, White Barn Candle Co., and C. O. Bigelow. Limited Brands also once owned Abercrombie & Fitch, The Limited, The Limited Too, Express, Express Men as well as Lane Bryantand Lerner, which is now known as New York & Co.
October 2006, Diane Neal, former president of GAP Outlet and Mervyn's, was brought in as the new president.
The company launched both a seasonal catalogue and a website in 2006. In
November 2006, Bath and Body Works launched its first television commercial advertisement. Net Sales as of January 28, 2006were $2,285,000,000, significantly higher than all other Limited Brands, except Victoria's Secret.
In July 2008 the company announced that it was finally opening up six locations in
Canada. With the company acquiring Canadian-based La Senza, they felt it was the opportunity to move into a growing Canadianmarket, with The Body Shopbeing its main competition. [The Canadian Press. [http://www.cbc.ca/money/story/2008/07/10/bath-bodyworks.html Bath & Body Works takes plunge into Canada] . "CBC.ca". July 10 2008. Retrieved August 20 2008.] [Mah, Bill. [http://www.canada.com/edmontonjournal/news/business/story.html?id=dd07b811-5b91-4c7a-9503-68cb06a8b22e Body Shop aims to boost its green cred] . " The Edmonton Journal". August 8 2008. Retrieved August 20 2008.]
Signature Collection Fragrances
* [http://www.bathandbodyworks.com Bath & Body Works website]
* [http://www.time.com/time/2005/style/091305/neil_fiske_43__ceo__bat24a.html Neil Fiske Article]
* [http://www.bizjournals.com/columbus/stories/2006/10/23/daily38.html?from_rss=1 Diane Neal Article]
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