Snapple

Snapple is a brand of iced tea and fruit drinks owned by Dr Pepper Snapple Group and based in Rye Brook, New York. The drinks are sold in glass bottles, soda-style cans, and plastic bottles. Snapple was founded by Hyman Golden, Arnold Greenberg and Leonard Marsh in Valley Stream, New York on Long Island in 1972. The word "Snapple" was introduced in the early 1980s and is derived from a carbonated apple juice. [O'Connor, Anahad. [http://www.nytimes.com/2008/09/21/business/21golden.html "Hyman Golden, Co-Founder of Snapple, Dies at 85"] , "The New York Times", September 20, 2008. Accessed September 20, 2008. "In 1980, the company introduced a line of all-natural juices with the Snapple name, which came from one of its first products, a carbonated apple juice that had a “snappy apple taste.”"] Currently, there are four different types of Snapple: Tea (Diet and Regular), Juice drinks, Lemonade as well as their own brand of bottled water.

Snapple's brand slogan is "Made from the best stuff on Earth."

Snapple was known for a popular series of TV advertisements in the early 1990s featuring Wendy Kaufman (the "Snapple lady") answering letters from Snapple fans.

Flavors

Teas [cite web|url=http://www.snapple.com/index.asp?Pageid=1&subid=1c&contentid=1b&catid=1|title=http://www.snapple.com/index.asp?Pageid=1&subid=1c&contentid=1b&catid=1]
*E*bowski's Exclusive Pimped Flavored Snapple Iced Tea
*Lemon Tea
*Caffeine Free Lemon Tea
*Just Plain Tea Unsweetened
*Out of the Blue-Berry
*Raspberry Tea
*Peach Tea
*GuavAmazing Tea
*Lime Green Tea
*White Tea-Green Apple (soon to be replaced by Cherry)
*White Tea-Nectarine
*White Tea-Raspberry
*White Tea- Apple Plum
*Green Tea
*Green Tea-Mango
*Green Tea-Asian Pear
*Green Tea- Limon (replacing Lime Green Tea)
*Oolong Tea- Blackberry Citrus
*Oolong Tea- Peach Pineapple Mango
*Wild 'Bout Berries
*Red Tea-Acai Mixed Berry
*Red Tea- Pomegranate Raspberry
*Red Tea- Mandarin Tangerine
*Red Tea-Peach Pomegranate
*Black Tea-Earl Grey
*Black Tea-Orange Pekoe
*Black Tea-English Breakfast
*Chai Tea- Apple Serenade (coming 2008)
*Chai Tea- Kiwi Relaxation (coming 2008)
*Chai Tea- Orange Revitalization (coming 2008)Lemonade [cite web|url=http://www.snapple.com/index.asp?Pageid=1&subid=1d&contentid=1b&catid=3|title=http://www.snapple.com/index.asp?Pageid=1&subid=1d&contentid=1b&catid=3]
*Lemonade Iced Tea
*Lemonade
*Pink LemonadeDiet [cite web|url=http://www.snapple.com/index.asp?Pageid=1&subid=1e&contentid=1b&catid=4|title=http://www.snapple.com/index.asp?Pageid=1&subid=1e&contentid=1b&catid=4]
*Diet Lemon Tea
*Diet Lime Green Tea
*Diet Peach Tea
*Diet Green Apple Tea
*Diet Raspberry Tea
*Diet Out of the Blue-Berry Tea
*Diet Plum-A-Granate Tea
*Diet Lemonade Iced Tea
*Diet Green Tea
*Diet Green Tea Lemonade
*Diet Green Tea-Mango
*Diet Green Tea-Asian Pear
*Diet Green Tea- Limon (replacing Lime Green Tea)
*Diet Cranberry Raspberry
*Diet Kiwi Strawberry
*Diet Snapple Apple (soon to be replaced with Diet Pineapple-Passion Fruit Power)
*Diet GuavAmazing Tea
*Diet Orange Carrot
*Diet Pink LemonadeJuice Drinks [cite web|url=http://www.snapple.com/index.asp?Pageid=1&subid=1b&contentid=1b&catid=2|title=http://www.snapple.com/index.asp?Pageid=1&subid=1b&contentid=1b&catid=2]
*Snapricot Orange
*Snapple Apple (being replaced with Pineapple-Passion Fruit Power in late 2008)
*Cranberry Raspberry
*Fruit Punch
*Green Apple
*Blueberry
*Grapeade
*Kiwi Strawberry
*Mango Madness
*Orangeade
*Pineapple-Passion Fruit Power
*Summer Peach (seasonal)
*Acai Blackberry
*Pomegranate-RaspberryKosher [cite web|url=http://www.snapple.com/index.asp?Pageid=7&subid=7&contentid=7#10|title=http://www.snapple.com/index.asp?Pageid=7&subid=7&contentid=7#10]
*Caffeine Free Tea
*Cranberry Raspberry
*Cranberry Twist
*Diet Cranberry Raspberry
*Diet Kiwi Strawberry
*Diet Lime Green Tea
*Diet Orange Carrot
*Diet Peach Tea
*Diet Pink Lemonade
*Diet Raspberry Tea
*Diet Ruby Red
*Just Plain Tea-Unsweetened
*Kiwi Strawberry
*Lemon Tea
*Lemonade
*Lemonade Iced Tea
*Lime Green Tea
*Mango Madness
*Mint Tea
*Orangeade
*Peach Tea
*Pink Lemonade
*Raspberry Tea
*Ruby Red
*Diet Lemon Tea
*Snapple Apple
*Snapricot Orange
*Very Cherry Tea
*Very Very Very Berry

Elements

In 1999, Snapple released a set of drinks under the "Elements" brand. These drinks have names based on nature, and are marketed as all natural energy drinks. The original bottles were made from clear glass, but they now come in aluminum bottles. They also have amounts of Vitamin B, Caffeine, Ginseng, and Taurine.

Antioxident Wa+er

[http://commutebybike.com/2008/04/28/snapples-antioxidant-water/]
*Protect
**Tropical Mango
**Orange Starfruit

*Defy
**Raspberry Acerola
**Grape Pomegranate

*Awaken
**Strawberry Acai
**Dragonfruit

*Restore
**Agave Melon
**Lyte Wa+er

Bottled Water

*Snap2O

napple and education

In October 2003, Snapple began its sponsorship of the New York City school system. Snapple vending machines were placed ubiquitously -- and exclusively -- throughout schools in the City. Snapple was able to acquire the contract in part because New York City officials did not want to encourage the consumption of sodas, which have been linked to childhood obesity and are generally considered unhealthy. The Snapple juices are marketed under the 100% Juiced label. The flavors available under this brand include Green Apple, Fruit Punch, Melon Berry, Grape, Orange Mango, and Strawberry Lime. The juice drinks are fortified with vitamins and minerals. However, they still contain more sugar (41 grams) than a 12-ounce container of Coca Cola (39 grams). [http://query.nytimes.com/gst/fullpage.html?sec=health&res=9C07EED9173AF934A2575AC0A9659C8B63 The Snapple Deal: How Sweet It Is - New York Times ] ]

The deal also gave Snapple exclusive rights to sell its drinks in vending machines on all New York City properties starting in January 2004. Snapple paid the City $106 million for the rights and agreed to spend $60 million more to marketing and promotion over the length of the five-year contractFact|date=April 2007.

napple Caps

Snapple is also known for putting alleged facts on the inside of the bottle caps. Each "Real Fact" (as they are called) is available on their website. [cite web |url=http://www.snapple.com/index.asp?Pageid=3&subid=3&contentid=3 |title=Snapple.com Real Facts |accessdate=2007-09-20 |format= |work= ]

It is easy to recognize the different types because each type of drink has a different colored c

*Teas: Blue caps
*Diets: White caps
*Juice drinks: Green caps
*Lemonades: Yellow caps
*Special Contests: Red caps, Silver caps
*White Teas: Silver caps
*Red/Green Teas: Brushed metal colored caps

Incorrect facts

Several of the facts on Snapple caps have been found to be incorrect or out of date, including:
* #1 "A goldfish's attention span is three seconds." This theory was tested by Discovery Channel's "MythBusters". The experiment consisted of training several goldfish to complete a maze. They concluded that a goldfish's attention span and memory retention lasts well over 3 seconds.
* #5 "Camels have three eyelids". In fact they have six (three per eye).
* #31 “The average human will eat an average of eight spiders while sleeping.” This statistic was made up in 1993 as an example of the absurd things people will believe simply because they come across them on the internet, as uncovered by Snopes [ [http://www.snopes.com/science/stats/spiders.asp snopes.com: Spiders Swallowed Per Year ] ] .
* #36 "A duck's quack doesn't echo" Tested by Snopes and Mythbusters. Both tests concluded that a duck's quack does echo but is hard to distinguish. [cite web
last = Amos
first = Jonathan
title = Sound science is quackers
publisher = BBC News
url = http://news.bbc.co.uk/2/hi/science/nature/3086890.stm
accessdate = 2006-11-02
]
* #40 "It is possible to lead a cow up stairs but not down" This is not true. Cows can walk up and down stairs. [cite web
last = somanymustaches
title = Cow walks down the stairs
publisher = YouTube
url = http://www.youtube.com/watch?v=sfyPOzB7pB8
accessdate = 2008-07-03
]
* #69 "Caller ID is illegal in California." There is no law against Caller ID in the state, though there were lengthy debates about legalizing it in the early 90's. [ [http://www.thefreelibrary.com/PUC+to+mull+telephone+CLASS+proposals-a012048787 PUC to mull telephone CLASS proposals. - Free Online Library ] ]
* #77 "No piece of paper can be folded in half more than 7 times." This myth was put to the test by the Discovery Channel show "MythBusters", which folded a piece of paper 11 times. The piece of paper used in "MythBusters" was an oversized piece of paper and thinner than a standard 8.5"x11" inch piece of paper. [ [http://www.tv.com/mythbusters/underwater-car/episode/941361/trivia.html MythBusters: Underwater Car Episode Trivia - TV.com ] ]
* #114 "The oldest known animal was a tortoise, which lived to be 152 years old" Currently the oldest living animal, a tortoise named Tu'i Malila, lived to be 188 years old. [cite web|url=http://www.cbc.ca/world/story/2006/06/23/harriet-turtle.html|title=Harriet the turtle dead at age 175]
* #121 "The only bird that can swim and not fly is a penguin." The Flightless Cormorant can also swim.
* #122 "A duck can't walk without bobbing its head." According to several videos (see reference) that show ducks out on strolls, it is clear that a duck does not need to bob its head while it walks. [ [http://www.youtube.com/watch?v=DmEs4Z9raMw Duck Walking Around Behind Our House ] ] .
* #145 "Lake Superior is the world's largest lake." The Caspian Sea is considered the largest lake; Lake Superior is the largest freshwater lake by surface area. The largest freshwater lake by volume is Lake Baikal in Siberia. [cite web
last = Gente
first = La
title = Largest Lakes
publisher = Wikipedia
url = http://en.wikipedia.org/wiki/Largest_lakes
accessdate = 2008-07-03
]
* #146 "Falls Church, Virginia, is the smallest functional county at 2.0 square miles, although it is termed an "independent city." (Kalawao County, Hawaii is also smaller but is technically part of Oceania, and not either of the American continents [http://en.wikipedia.org/wiki/County_statistics_of_the_United_States#By_size_.28square_miles.29 Wikipedia: US Counties by size] ] )
* #162 "The temperature of the sun can reach up to 15 million degrees Fahrenheit." In fact, the core of the sun reaches 15 million degrees Celsius, about 27 million degrees Fahrenheit. [cite web|url=http://www.solarviews.com/eng/sun.htm|title=Sun|author=Calvin J. Hamilton|accessdate=2008-07-11]
* #163 "The first penny had the motto 'Mind your own business.'" is actually false. The first penny has the motto "Mind your business".
* #171 "The most sensitive parts of the body are the mouth and fingertips". The eyeballs have more nerve endings than all of these.
* #180 "The first VCR was made in 1956 and was the size of a piano." The first VTR (Video Tape Recorder) was made in 1956. VCRs (video cassette recorders) came along in the 1970s.
* #266 "Manhattan is the only borough in New York City that doesn't have a Main Street." This is actually false, Roosevelt Island is technically in the borough of Manhattan and its only significant street is Main Street.
* #334 "Thomas Edison coined the word "hello" and introduced it as a way to answer the phone." The word "hello" was used in print in "Roughing It" by Mark Twain in 1872, while the telephone was invented in 1876. [ [http://etext.lib.virginia.edu/railton/roughingit/rihp.html Roughing It Homepage ] ]
* #383 "Mount Katahdin in Maine is the first place in the U.S. to get sunlight each morning." According to the National Park Service, Cadillac Mountain is the first place in Maine to see the sunrise during the winter, while Mars Hill, Maine is the first in the summer. The difference between sunrises on Cadillac, Mars Hill, and in Lubec, Maine - the easternmost town in the United States - is generally less than one-half second.

Rumours and Myths

Like many popular brands, Snapple has had urban myths and false rumors occasionally plague its brand. In 1992, rumors began to spread that Snapple was a supporter of the Ku Klux Klan and Operation Rescue. The reasoning for this was the portrayal of a ship from the Boston Tea Party, which was mistakenly believed to actually be a slave ship.

Snapple also fell victim to the old rumor that the small "K" was either a representation of the Klan, or of an imagined "Jewish Tax" (augmented by the fact that all three founders were Jewish). The "K" on the products actually meant that they were certified kosher. [cite web|url=http://www.snapple.com/index.asp?Pageid=7&subid=7&contentid=7#8|title=http://www.snapple.com/index.asp?Pageid=7&subid=7&contentid=7#8]

Snapple initially tried to quell these rumors quietly, but ultimately had to launch a media campaign to squash them, pointing out it would be bad for business to support controversial issues in such a way as the rumors implied. Through a media campaign with the NAACP, Snapple successfully fought back these rumors, although occasionally they are still brought up as fact. [cite web|url=http://www.snopes.com/rumors/snapple.htm|title=http://www.snopes.com/rumors/snapple.htm]

In popular culture

*The NBC comedy show 30 Rock features intentionally flagrant promotion of Snapple in the episode Jack-tor as a parody of "product integration". Careful viewing of the credits shows that Snapple does, in fact, give promotional consideration to the show.

*Rapper The Game references Belvedere Vodka and the Snapple flavor Go Bananas as his drink of choice in the title track of his second album, Doctor's Advocate, calling the drink a black gorilla.

*Alternative hip-hop group Digable Planets references Snapple numerous times on their 1993 album, Reachin' (A New Refutation of Time and Space).

*Comedian Mike Birbiglia references Snapple in one of his acts, saying that if the drug dealers outside of his house sold Snapple, they would get a lot of business from him.

*In the animated show, The Boondocks, Huey calls Snapple "The White Man's Poison" because high fructose corn syrup is used as an ingredient.

*In an episode of HBO's The Sopranos, the character Bobby Baccala tells his overweight son to "lay off the Snapple." The Soprano family are also often seen drinking Snapple.

*In an episode of NBC's Seinfeld, entitled The Visa, Elaine offers Babu's brother a Snapple to which he replies, "No. Too fruity." During the fourth season, in which this episode appears, various other characters are offered Snapple, the repetition of the word becoming a small running joke.

*In the tv series Roswell (Roswell High), one of the four alien main characters, Michael Guerin, is fired from his job as a security guard for stealing bottles of Peach Snapple.

*Rapper Ras Kass references the brand on "Anything Goes," off of his debut album, Soul on Ice.

*Snapple is one of the constant pop-culture references in the first part of the novel Glamorama by Bret Easton Ellis.

*In her video "I'm Fucking Matt Damon", comedienne Sarah Silverman sings the line "I'm Fucking Matt Damon / While you're drinking Diet Snapple" and holds up a bottle of the drink.

*The hardcore band Chiodos has a song titled "There's No Penguins in Alaska" which was originally a Snapple fact.

*The DMX song "I Wish" features the line "I wish the Ku Klux Klan didn't own Snapple".

*In the first series of the UK black comedy The League of Gentlemen, Pop's son had to explain how several boys asked for a Snapple as a ruse for them to steal chocolate bars when his back was turned. Pop then beat him with a belt.

Snapple Theater Center

In 2006, Snapple opened the Snapple Theater Center on 50th street and Broadway in the heart of New York City's theater district. It has two theaters, one of which is a traditional theater, the other a thrust stage which can house plays. The center also includes a 40x50ft rehearsal space which is available for rent. The theaters are considered Off-Broadway because of their low seating capacities.

References

External links

* [http://www.snapple.com/ Official website]
* [http://www.twoop.com/food_drink/archives/2005/10/snapple.html Snapple timeline and history]
* [http://www.snapple.com/index.asp?Pageid=1&subid=1h&contentid=1h Discontinued Flavors at Snapple.com]
* [http://www.snopes.com/business/alliance/snapple.asp The Snapple Dragoon at Snopes.com]
* [http://snapplerealfactsbuster.wikidot.com/ Snapple Real Facts Buster]
* [http://mysnapplerealfacts.blogspot.com/ Snapple Real Facts list]
* [http://www.snapple.com/index.asp?Pageid=7&subid=7&contentid=7 Snapple FAQ page]


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