ITN ON is a division of British
newsprovider ITN. It creates and distributes news content across a wide range of media outlets.
Formerly known as ITN Multimedia, ITN ON came into being in
2003, providing the first video news bulletin for third generation ( 3G) mobiles for operator 3. It has since expanded its video news service to Vodafone Live!, O2, MobiTV, ROK TVand Orange. ITN ON offers a range of news and entertainment content to broadbandoperators including Yahoo, MSNand Blinkx. It also supplies content for ITV Newsand Channel 4 Newswebsites. As well as video, ITN ON supplies text alerts to nearly all UK mobile operators.
ITN ON was the first European company to create made-for-mobile video news content; a mobile-specific 24-hour news channel was launched on MobiTV in May 2005. [cite web|url=http://www.pressgazette.co.uk/article/140906/news_gathering_for_the_ipod_generation|title=News gathering for the iPod generation|publisher=
Press Gazette|date= September 14 2006|accessdate=2006-11-29] This was quickly followed by a made-for-mobile weather channel.
Since 2003, the department has grown from 3 staff to 40. ITN ON's radio division
IRNsupplies news to 300 commercial radio stations throughout the UK with a daily audience of 26 million. IRN is currently producing the Morning Report podcast for Channel 4 Radio in association with Channel 4 News.
* [http://itn.co.uk/news/corp_on.html ITN ON] at ITN.co.uk
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