Infobox Radio Station
name = EZ Rock
frequency = 104.9
soft adult contemporary
erp = 100 kW
branding = 104.9 EZ Rock
slogan = "The Best Variety of Yesterday and Today"
class = C1
website = [http://www.ezrock1049.com 104.9 EZ Rock]
CFMG is a Canadian
radio station, broadcasting at FM 104.9 in Edmonton, Alberta. Branded as 104.9 EZ Rock, the station plays a soft adult contemporaryformat.
The station's on-air line up includes Shane Michaels, Cheryl Brooks and Seanna Collins in the morning, Jill Matthews on the mid-day show and Ron Clark on the afternoon drive show. The station also features a number of syndicated personalities, including
John Teshand Delilah.
104.9 EZ Rock is Edmonton's only radio station playing soft rock favourites. The station launched in 1978 playing "oldies" from offices and studios just north of Edmonton in St. Albert.
Since being acquired by
Standard Radio, the EZ Rock community profile has skyrocketed. With a combination of heritage programs and new initiatives EZ Rock is very involved in its market. Each November, along with sister stations CFBR and The Team 1260, EZ Rock broadcasts live for 2 days from the Stollery Children’s Hospital. In year one, $300,000 was raised for the Pediatric Oncology Unit; in year two, EZ Rock and her sister stations raised $500,000 for Research. The station is also known for the EZ Rock Christmas Party for Single Parent Families where families in need are treated to a very special Christmas.
Programmed by longtime Edmonton broadcaster Steve Moore, EZ Rock is a station designed to appeal to office work environments. Music is slanted towards female listeners 25-54 and features two staples of evening radio in North America, John Tesh and Delilah.
On September 28, 2007 the CRTC approved the sale of CFMG and all Standard Radio assets to Astral Media. [ [http://www.crtc.gc.ca/ENG/NEWS/RELEASES/2007/r070928.htm CRTC approves Astral/Standard transaction ] ]
CFMG was rated as the third most listened to station in the Edmonton market. [ [http://www.bbm.ca/en/BBM_Canada_S3_2007_Top-line_Radio_Report_final.pdf RADIO MEDIA REPORT FINAL ver 2.xls ] ]
* [http://www.ezrock1049.com/ 104.9 EZ Rock]
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