Department of Tourism (Philippines)
Department of Tourism Kagawaran ng Turismo Headquarters in Manila Department overview Formed May 11, 1973 Headquarters DOT Building, Teodora F. Valencia Circle, Rizal Park, Manila Annual budget P1.290 billion (2011) Department executive Ramon R. Jimenez Website tourism.gov.ph
The Department of Tourism (DOT; Filipino: Kagawaran ng Turismo) is the executive department of the Philippine government responsible for the regulation of the Philippine tourism industry and the promotion of the Philippines as a tourist destination.
Started as a private initiative to promote the Philippines as a major travel destination, the Philippine Tourist & Travel Association was organized in 1950. In 1956, the Board of Travel and Tourist Industry was created by Philippine Congress. As stipulated in the Integrated Reorganization Plan in 1972 sanctioned as a law under Presidential Decree No. 1, as amended, the Department of Trade and Tourism was established, reorganizing the then Department of Commerce and Industry. A Philippine Tourism Commission was created under the unified Trade and Tourism Department to oversee the growth of the tourism industry as a source of economic benefit for the country. Then in 1973, President Ferdinand Marcos created a new cabinet-level Department of Tourism (DOT) by splitting the Department of Trade and Tourism into two separate departments. Included in the new Department of Tourism, the agency Philippine Tourism Authority (PTA) and the Philippine Convention Bureau (PCB) were created. The Department of Tourism was then renamed Ministry of Tourism as result of the shift in the form of government as enshrined in the amendments to the 1973 Constitution.
Then in 1986, under Executive Order Numbers 120 and 120-A signed by President Corazon Aquino, now the Department of Tourism was reorganized and the Philippine Convention Bureau was renamed as Philippine Convention and Visitors Corporation. In 1998, the Department of Tourism was one of the main offices of the government responsible for the culmination of the centennial celebrations of Philippine Independence from Spain.
In 2002, the Department of Tourism initiated one of its most successful tourism promotion project, Visit Philippines 2003, under Secretary Richard J. Gordon.
The latest improvements in the tourism industry in the country came about with the passage of Republic Act No. 9593 or the "Tourism Act of 2009." The law provides a new structure for the administration of tourism in the country through the reorganization of the Department and its attached agencies, the establishment of a Tourism Development Fund, and the creation of specialized tourism zones throughout the country.
Organization of the Department
Under the Tourism Act of 2009 and its implementing rules and regulations, the Department is composed of the following operating units:
- Office of Product Development
- Office of Tourism Development Planning, Research and Information Management
- Office of Industry Manpower Development
- Office of Tourism Standards
- Office of Tourism Coordination
- Office of Tourism Resource Generation
- Office of Special Concerns
- Financial and Management Service
- Administrative Affairs Service
- Legal Affairs Service
- Internal Audit Service
- Legislative Liaison Unit
- Regional and Foreign Offices
The attached agencies and corporations of the Department include:
- Tourism Infrastructure and Enterprise Zone Authority (TIEZA) (formerly Philippine Tourism Authority (PTA))
- Duty Free Philippines Corporation (DFPC)
- Tourism Promotions Board (formerly Philippine Convention and Visitors Corporation (PCVC))
- Intramuros Administration (IA)
- National Parks Development Committee (NPDC)
- Nayong Pilipino Foundation (NPF)
- Philippine Retirement Authority (PRA)
- Philippine Commission on Sports Scuba Diving (PCSSD)
- Visit Islands Philippines 1994
- Miss Universe Beauty Pageant 1994
- Florikultura '98 - international horticulture exhibition
- Expo Pilipino 1998 - Philippine Centennial International Exposition
- 1998 Philippine Centennial Celebrations
- World Exposition 2002 Manila (cancelled due to financial problems of the government) 
- Visit Philippines 2003
- WOW (World Of Wonders) Philippines
- "Pilipinas Kay Ganda" slogan and campaign 2010
List of Secretaries of Tourism
Name Term Began Term Ended President Jose Antonio Gonzales March 1986 June 30, 1987 Corazon Aquino Rafael Alunan III July 1, 1987 June 30, 1989 Narzalina Z. Lim July 1, 1989 June 30, 1992 Vicente Carlos July 1, 1992 1996 Fidel Ramos Evelyn B. Pantig * 1996 1996 Guillermina T. Gabor May 19, 1996 June 30, 1998 Gemma Cruz-Araneta June 30, 1998 January 20, 2001 Joseph Estrada Richard J. Gordon January 20, 2001 January 2004 Gloria Macapagal-Arroyo Robert Dean Barbers * January 2004 February 2004 Roberto M. Pagdanganan February 2004 September 2005 Joseph Ace H. Durano September 2005 June 30, 2010 Alberto Lim June 30, 2010 August 31, 2011 Benigno Aquino III Ramon R. Jimenez Jr. September 1, 2011 Present
(*) Acting Capacity
- ^ "PNoy launches 'Pilipinas Kay Ganda' as new tourism campaign slogan". Press release. Philippine Information Agency. November 14, 2010.
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