Sustainability advertising

Sustainability advertising is communications geared towards promoting the awareness of ethical, socially-conscious and environmental causes through paid advertising or public relations.

Ethical adverising agencies interested in sustainability advertising find alternatives to traditional advertising models such as fear, shock, or shame based advertising, or advertising using the poison-remedy model. Ethical advertising uses positivism to do good work for good clients.


Wikimedia Foundation. 2010.

Look at other dictionaries:

  • Sustainability — Achieving sustainability will enable the Earth to continue supporting human life as we know it. Blue Marble NASA composite images: 2001 (left), 2002 (right). See also: Sustainable development Sustainability is the capacity to endure. For humans,… …   Wikipedia

  • Sustainability/Old — Sustainability is a characteristic of a process or state that can be maintained at a certain level indefinitely. The term, in its environmental usage, refers to the potential longevity of vital human ecological support systems, such as the planet …   Wikipedia

  • Outline of sustainability — See also: Index of sustainability articles The following outline is provided as an overview of and topical guide to sustainability: Sustainability – capacity to endure. For humans, sustainability is the long term maintenance of well being, which… …   Wikipedia

  • Open sustainability innovation — is the use of open innovation in the development of sustainable products, services and initiatives. This approach to marketing for companies may prove to be advantageous as it is not point of sale based, but rather offers consumers information… …   Wikipedia

  • List of sustainability topics — The following is a list of sustainability topics.AlphanumericTOC align=center nobreak= numbers=yes externallinks= references= top=|0 91907 populations A Air pollution control Air pollution dispersion modeling Allotment (gardening) Alternative… …   Wikipedia

  • Ethical consumerism — 3R Concepts Waste Disposal Hierarchy Reduce Reuse Recycle Barter Dematerialization Downcycling Dumpster diving Ecod …   Wikipedia

  • Sustainable design — Sustainable urban design and innovation: Photovoltaic ombrière SUDI is an autonomous and mobile station that replenishes energy for electric vehicles using solar energy. See also: Sustainable engineering and Ecological design …   Wikipedia

  • Ecological footprint — The ecological footprint is a measure of human demand on the Earth s ecosystems. It is a standardized measure of demand for natural capital that may be contrasted with the planet s ecological capacity to regenerate.[1] It represents the amount of …   Wikipedia

  • Motivations for organic agriculture — Main article: Organic farming Within the food industry, defining the benefits of organic food is largely left to word of mouth, media coverage, and the promotional efforts of organic advocates. Major food and beverage corporations[1] have rapidly …   Wikipedia

  • Overfishing — Atlantic cod stocks were severely overfished in the 1970s and 1980s, leading to their abrupt collapse in 1992 Overfishing …   Wikipedia


Share the article and excerpts

Direct link
Do a right-click on the link above
and select “Copy Link”

We are using cookies for the best presentation of our site. Continuing to use this site, you agree with this.