Infobox TV channel
name = QVC
logofile = QVC.svg
logosize = 110px
logoalt = QVC Logo
launch = 1986
closed date =
picture format =
share as of =
share source =
network = QVC
Liberty Media Corporation
founder = Joseph Segel
slogan = Quality, Value, Convenience
country = USA
broadcast area = Worldwide
West Chester, Pennsylvania
former names =
replaced names =
replaced by names =
sister names =
timeshift names =
web = http://www.qvc.com
terr serv 1 =
terr chan 1 =
sat serv 1 =
sat chan 1 = Channel 317
sat serv 2 =
sat chan 2 = Channel 137
cable serv 1 = Available on many cable systems.
cable chan 1 = Check local listings for channels
sat radio serv 1 =
sat radio chan 1 =
adsl serv 1=
adsl chan 1=Channel 333
online serv 1 = QVC
online chan 1 = [http://www.qvc.com QVC.com]
QVC is a
West Chester, Pennsylvania, USA, multinational corporation, specializing in televised home shopping. Founded in 1986 by Joseph Segel, QVC broadcasts in four major countries to 141 million consumers. The name is an initialism—standing for Quality, Value, Convenience, the three pillars of Segel's vision for the company.
QVC was founded on
June 13, 1986. The first live broadcast took place at 7:30 ET on November 24of that year. Hosts Kathy Levine and Bob Bowersox featured a shower radio for $11.49. Initially running live for 16 hours a day, the channel extended its broadcast hours to 24 at the beginning of 1987. The corporation set a new record for first full-year fiscal sales for a new public company of $112 million. [http://www.qvc.com/qic/qvcapp.aspx/app.html/params.file.|cp|mainhqabout,html/left.html.file.|nav|navhqabout,html/walk.html.|nav|navhqwel,html]
In a move that many considered risky, QVC acquired its top competitor, the
Cable Value Network(CVN), in 1989, despite the fact that CVN was about twice QVC's size. By February 1990, many cable systems nationwide had replaced CVN with QVC. The $380 million deal contributed to a loss of $17 million during the next fiscal quarter, and then to difficulties in the couple of years that followed. Fact|date=October 2007 However, with a major piece of its competition out of the picture, the network eventually progressed to renewed and stronger profitability.
In 1993, QVC, Inc. formed a deal with
British Sky Broadcasting(BSkyB) to create a UK version of the channel. QVC—The Shopping Channel first broadcast in the UK on October 1.
February 2, 1995, Comcastpurchased a majority shareholding in QVC, Inc., taking control of the corporation. QVC kicked off the "Quest for America's Best 50 in 50 tour," a 50-week nationwide product search.
QVC's shopping network went online on
September 9, 1996, when the company's interactive division, iQVC, launched QVC.com, allowing customers to purchase their items online via the Microsoft Network. QVC Germany launched in December of that year.
QVC launched a spinoff shopping channel, Q2, carried in major cities such as New York, Philadelphia, Detroit, Boston, Baltimore, and Dallas-Fort Worth. [http://web.archive.org/web/19980119024123/http://www.q2.com/]
In 1998 a class-action suit was brought against QVC. Two former hosts of QVC sued the network, claiming that they were discriminated against by the shopping channel based on their race. The lawsuit went on to state that QVC refused to allow non-white hosts any permanent daytime/primetime spots, which relegated them to the overnight hours, otherwise known as the "graveyard shift." Because of this, the non-white hosts were paid considerably less than the white hosts.
August 8, 2001, QVC @ the Mall, a flagship store at the Mall of Americain Bloomington, Minnesota, opened. July 3, 2003saw Comcast sell its majority share to Liberty Media, setting the value of the company at $14 billion.
In March 2004, the
Federal Trade Commission(FTC) charged QVC with making "deceptive claims" about weight loss products and the United States Department of Justicefiled a lawsuit against the company [http://www.ftc.gov/opa/2004/03/qvc.htm] . This case has since been dismissed. Around the same time, QVC Inc. bought out BSkyB's 20% holding of QVC UK, thus becoming sole owners of the network [http://www.prnewswire.co.uk/cgi/news/release?id=118240] .
Also that year, over 105 million units were shipped, more than 160 million phone calls were handled, 2 million new customers were gained, and QVC had its biggest sales day ever,
December 4, both online and on air. Fact|date=October 2007
On January 7th, 2007, QVC hosted a 20th anniversary cruise for both customers and employees. Bob Bowersox and Pat James DeMentri accompanied others on the cruise. There was a special broadcast from San Juan, Puerto Rico, and David Venable flew in for the occasion.
Later that month, QVC partnered with
AOLto launch a free, live, streaming version of the channel on AOL Video [http://video.aol.com/video-category/qvc-live/2041] . Claims that it is the first of its kind have been called into question by Virtual Digital Cable, which has offered the channel online on a subscription basis [http://www.multichannel.com/article/CA6412980.html] .
QVC shipped its billionth package on
March 22, 2007.
In the summer of 2007, QVC held an internal contest to win $10,000, which challenged its employees gain visibility of themselves in a t-shirt emblazoned with a "QForce" logo. Entries included appearances on
Saturday Night Liveand The Tonight Showby Tina Fey, on behalf of her brother, Peter Fey, a QVC employee. [http://www.youtube.com/watch?v=v6d4k4ld2BY The winning entry] (of more than 725) was a belly-flop contest to benefit Cure Autism Nowwhich was shown on internet video sites such as YouTube. The contest generated an estimated 65 million impressions and was the brainchild of Jeff Charney, the Chief Marketing Officer of QVC. [http://www.qvc.com/cp/cp_press_092806_qforce.html] [http://www.backchannelmedia.com/newsletter/articles/4513/Guerrilla-Marketing-Pays-Off-for-Staff-T-Shirted-QVC-Employees-With-Best-Ideas-Get-Cash-Prizes]
On September 23, 2007, QVC rebranded itself, changing its logo and onair and online graphics. The rebranding was accompanied by an advertising campaign with the tagline "iQdoU?" ("I shop QVC, do you?") that had preceded the rebrand with "teaser" billboards in major US cities, most notably in
New York's Times Square. On 9/23 the corner of the billboard was "torn" away to reveal the new QVC logo and to associate the tagline/billboards with QVC. The iQdoU campaign also included a teaser website found at [http://iqdou.com/ iQdoU.com] . [http://philadelphia.bizjournals.com/philadelphia/prnewswire/press_releases/national/Pennsylvania/2007/09/23/NESU001]
All four QVC networks run 24 hours a day, although live programming hours vary between each region.
QVC's U.S. operations are based in the Studio Park complex in
West Chester, Pennsylvania, which houses its corporate headquarters, studio and broadcasting facilities, and distribution warehouse. Studio Park is the former corporate offices of Commodore Business Machines. Call center facilities are located in Chesapeake, Virginia, Port St. Lucie, Florida, San Antonio, Texas, and West Chester, Pennsylvania. Additional distribution centers are situated in Lancaster, Pennsylvania, Suffolk, Virginia, Florence, South Carolinaand Rocky Mount, North Carolina, in order to ensure the fastest possible delivery of items.
QVC U.S. also operates a series of retail stores across the country, including one at the
Mall of Americain Minnesota.
QVC broadcasts via cable and satellite TV 24 hours a day, 364 days a year (the Christmas show is pre-recorded), to 90 million homes, and ranks as the number two television network in terms of revenue (#1 in home shopping networks), with sales in 2006 giving a net revenue of $7.1 billion. Recently,
Comcasthas added a high definitionsimulcast of the channel in few select markets like Chicago.
The UK arm of the company operates from two venues in the
United Kingdom. Corporate headquarters and broadcasting facilities are located at Marco Polo Housein Battersea, London, while call centre and distribution facilities are situated in Knowsley, Liverpool. Prior to 1998, these facilities were based at the McIntyre and King facilities on Harrington Dockalso in Liverpool.
QVC UK runs two small outlet stores, one in
Warrington, the other in Shrewsbury.
QVC—The Shopping Channel broadcasts live 17 hours a day (although the channel runs 24 hours a day), 364 days a year, to 5.4 million viewers of cable, satellite, and digital terrestrial services in the UK. Satellite also relays the channel across much of mainland
Europe. Retail sales for the year 2004 reached £265 million. Also there is a QVC Active service that runs on cable, satellite, and digital terrestrial in the UK.
QVC Deutschland GmbH, incorporated in
Düsseldorf, runs call centre operations from two sites in Bochumand Kassel, whilst distribution is handled from a dedicated site in Hückelhoven.
QVC Germany broadcasts live 24 hours a day, 363.5 days a year (off-air Christmas Eve (no program after noon) and Christmas Day), with 33.8 million households reached. In 2004, sales of $643 million were made.
QVC Japan broadcasts live 24 hours a day (as of June 2004—previously running for 15 hours—making it the first broadcaster in Japan to run a 24-hour live service), to 7.5 million homes, with $416 million sales in 2004.
QVC carries a large range of products, and offers a 30-
daymoney-back guarantee on all of its items. Items are presented by hosts, who may be assisted by guests—typically, people who work for the item's manufacturer or an expert on the subject. Each item is identified by a unique item number, allowing for easy identification when ordering. In commonality with many of its rivals, QVC offers one product at a reduced price for that day only—the "Today's Special Value" commonly referred to as "TSV". In the US, the Today's Special Value was launched on August 11, 1987with a 30" long wave necklace. When a TSV sells out, there are several "One Time Only" items good only on certain shows the rest of the day.
QVC offers products from a wide variety of famous brands and well-known celebrities.
Joan Riversand [http://www.qvc.com/qic/qvcapp.aspx/app.nav/params.class.2117/walk.yah.6285-2117?cm_re=MH-_-BEAUTY-_-LAURAGELLER&cm_sp=MH-_-BEAUTY-_-LAURAGELLER Laura Geller] are amongst those whose products are demonstrated on-air.
QVC's flagship brand is [http://www.qvc.com/cgen/render.aspx?qp=class|k745 Diamonique] , a simulated gemstone exclusive to the company (having acquired manufacturing facilities, proprietary technology, and trade name rights from MSB Industries, Inc. in 1988).
QVC's most popular brand of apparel in the US is [http://www.qvc.com/cgen/render.aspx?qp=class|4543 Denim & Co] ; others include Dialogue, Sport Savvy, citiknits, Quacker Factory, and [http://www.qvc.com/cgen/render.aspx?qp=class|4713 Susan Graver Style] .
The most popular beauty brand on QVC in the US is [http://www.qvc.com/cgen/render.aspx?qp=class|1214 Bare Escentuals] , followed by PeterThomasRoth, philosophy beauty and Laura Geller Make-up Studio. On
June 15, 1998, Models Prefer Color Cosmetics, QVC's first exclusive color line, was introduced. Other beauty brands include [http://www.borba.com BORBA] , Le Mirador Skin care, [http://www.smashbox.com/ Smashbox] , Joan Riversbeauty, [http://www.mallybeauty.com/ Mally Beauty] , [http://www.beautyrose.com/dessertbeauty.html Dessert Beauty] , and Jonathan Product Salon Hair Care by Jonathan Antin.
QVC usually has many types of programming in one day, but sometimes a day has a single theme. Such 24-hour events include St. Patrick's Day Celebration, Fashion Day, Christmas in July, Craft Fest, Big Bonanza Silver Day, Klondike Gold Rush, Rose of Tralee, Now You're Cooking Day, and others.
Once a year, QVC broadcasts
FFANY Shoes on Salewith designer and brand name shoes at half the price, benefiting breast cancer research.
This is the list of current US QVC hosts and some hosts' signature shows:
*Jill Bauer (You're Home with Jill)
*Bob Bowersox (In the Kitchen with Bob)
*Jayne Brown (The QVC Morning Show Fashion Friday)
*Rick Domeier (Home Projects with Rick & Dan)
*Sharon Faetsch (T.G.I.F.)
*Dan Hughes (The QVC Morning Show and For Race Fans Only)
*Pat James DeMentri (The QVC Morning Show and The QVC Morning Show Fashion Friday)
*Dave James (Seriously Late on QVC)
*Patti Reilly (Saturday Night Beauty)
*Lisa Robertson (Ask Lisa About Style and PM Style)
*Mary Beth Roe (Gold Rush)
*Jane Treacy (Shoe Shopping with Jane and Enjoyable Entertaining)
*David Venable (Dining With David and T.G.I.F.)
*Dan Wheeler (Home Projects with Rick & Dan)
*Leah Williams (AM Style)
*Kathy Levine (Left QVC to work for HSN. Left HSN and now has her own jewelery line on QVC La Vintage)
*Christa Pitts (left QVC to start her own consulting firm)
*Lena McIlwain (left QVC to start her own fashion accessory company)
*Paul Deasy (left QVC with his wife (see below,) to go work for HSN)
*Judy Crowell (left QVC with her husband (see above,) to go work for HSN)
*Kim Parrish (left QVC to start her own clothing line called "The Kim Parrish Collection". The line is designed for on-the-go women, and is sold on
Mike Rowe(left QVC to do work on various TV shows including Dirty Jobs with Mike Rowe)
With the continued growth and popularity of home-shopping television, more and more companies are emerging to attempt to challenge QVC's position. In the United States, the
Home Shopping Networkand ShopNBCare QVC's primary competitors, while QVC UK competes with several other channels, such as bid tv(and its sister channel price-drop tv), Ideal World, Screenshop, and others.
* [http://www.qvc.com QVC US]
* [http://www.qvc.de QVC Germany]
* [http://www.qvc.jp QVC Japan]
* [http://www.qvcuk.com QVC UK]
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