TV Asahi

TV Asahi Corporation
Type Kabushiki gaisha
Traded as TYO: 9409
Industry Information, Communication
Founded Tokyo, Japan (November 1, 1957 (1957-11-01))
Headquarters 9-1, Roppongi Rokuchome, Minato, Tokyo, Japan
Area served Kanto region, Japan
Services Telecasting, Program producing
Revenue steady¥235,398 million (FY 2010)
Operating income increase¥9,851 million (FY 2010)
Net income increase¥7,013 million (FY 2010)
Total assets increase¥309,871 million (FY 2010)
Total equity increase¥242,863 million (FY 2010)
Owner(s) The Asahi Shimbun Company (24.72%)
Toei Co., Ltd. (16.09%)
Employees 1,148 (as of June 30, 2011)
Subsidiaries TV Asahi Productions, Co., Ltd.
TV Asahi Music Co., Ltd.
TV Asahi Corporation
Type Broadcast television network
Country Japan
Availability National
Owner TV Asahi Corporation (株式会社テレビ朝日)
Key people Masao Kimiwada (president)
Launch date November 1, 1957
Former names Nihon Educational Television Co., Ltd. (NET, 株式会社日本教育テレビ),
Asahi National Broadcasting Co. Ltd. (ANB, 全国朝日放送株式会社)
Official website

TV Asahi Corporation (株式会社テレビ朝日 Kabushiki-gaisha Terebi Asahi?), also known as EX and Tele-Asa (テレ朝 Tere Asa?), is a Japanese television network headquartered in Roppongi, Minato, Tokyo, Japan. The company writes its name in lower-case letters, tv asahi, in its logo and public-image materials. The company also owns All-Nippon News Network.



The headquarters of TV Asahi in Roppongi

In 2003, the company headquarters moved to a new building designed by Fumihiko Maki. The address is: 6-9-1 Roppongi, Minato, Tokyo, Japan.

History of TV Asahi

TV Asahi broadcasting center

TV Asahi began as "Nihon Educational Television Co., Ltd." (株式会社日本教育テレビ Kabushiki-gaisha Nihon Kyōiku Terebi?) on November 1, 1957. It was established as a for-profit educational television channel, which was (and still is) quite rare in the world television industry. At the time, its broadcasting license dictates that the network is required to devote at least 50% of its airtime to educational programming, and at least 30% of its airtime to children's educational programming.

However, the for-profit educational television model eventually proved to be a failure. In 1960, NET began its transformation into a general-purpose television station. It began to broadcast anime and foreign movies. So as not to run afoul of the educational TV license requirements, NET justified the airing of these programs under the pretext of "nurturing a child's emotional range" (子供の情操教育のため) and "introduction of foreign cultures" (外国文化の紹介). At the same time, NET also changed its common name from "Nihon Educational Television" to "NET TV" (NETテレビ).

Seven years later, in 1967, NET aired its first colour broadcast programme.

NET's transformation into a general-purpose television station was complete by November 1973, when NET, along with educational channel "Channel 12" (now TV Tokyo) in Tokyo applied and received a general purpose television station license. At the same time, NET renamed itself to NET General Television (総合局NET‎), and was renamed as "Asahi National Broadcasting Company, Limited" (全国朝日放送株式会社 Zenkoku Asahi Hōsō Kabushiki-gaisha?, commonly named "TV Asahi") on April 1, 1977.

In 1996, TV Asahi established the All-Nippon News Network (ANN) (オールニッポンニュース・ネットワーク Ōru Nippon Nyūsu Nettowāku?), and began a number of reforms, including the unification of all presentation styles on its regional networks and the creation of a new logo to give Asahi the look and feel of a national television network. On October 1, 2003, TV Asahi moved its head office from its Ark Hills Studio to Roppongi Hills, and the station was renamed "TV Asahi Corporation", with the name presented as "tv asahi" on-screen.

The transmission of international aquatics competitions, World Cup football matches, and creation of popular late-night TV programs contributed to a rise in ratings for TV Asahi, and lifted the TV station from its popularly ridiculed "perpetual fourth place" finish into second place, right behind Fuji TV, by 2005.

Idents and station brand

TV Asahi's current ident sets and station branding were created by UK design collective Tomato (some members work as the electronic music group Underworld) along with Asahi's in-house design department in 2003. It comprises a set of computer-generated "sticks", which changes in colour and movement along with the background music that accompanies the idents. Normally, the station branding on-screen appears as either "/tv asahi" or "tv asahi\". The fonts used by Asahi on its fonts are Akzidenz Grotesk Bold (for the English part),and ヒラギノ角ゴシック(W8) (for Japanese).


TV broadcasting

Since 2004, the funding of this station is through sponsorship.

tv asahi
Kantō Region, Japan
Channels Analog: JOEX-TV, Channel 10 (VHF)
Digital: JOEX-DTV, Channel 24 (UHF – LCN 5)

Hachiōji, Tokyo
Analog: Channel 45
Tama, Tokyo
Analog: Channel 57
Chichi-jima, Ogasawara Islands
Analog: Channel 59
Mito, Ibaraki
Analog: Channel 36
Digital: Channel 17
Hitachi, Ibaraki
Analog: Channel 60
Utsunomiya, Tochigi
Analog: Channel 41
Digital: Channel 17
Maebashi, Gunma
Analog: Channel 60
Digital: Channel 43
Chichibu, Saitama
Analog: Channel 38
Narita, Chiba
Analog: Channel 59
Tateyama, Chiba
Analog: Channel 60
Yokohama Minato Mirai 21, Kanagawa
Analog: Channel 60
Yokosuka-Kurihama, Kanagawa
Analog: Channel 35
Hiratsuka, Kanagawa
Analog: Channel 41
Digital: Channel 24
Kitadaitō, Okinawa
Analog: Channel 48

Minami Daito, Okinawa
Analog: Channel 60
Affiliations All-Nippon News Network
Owner TV Asahi Corporation
Founded 1957
Transmitter coordinates 35°39′31″N 139°44′44″E / 35.65861°N 139.74556°E / 35.65861; 139.74556


JOEX-TV – TV Asahi Analog Television (テレビ朝日アナログテレビジョン)

  • Hachiōji – Channel 45
  • Tama – Channel 57
Islands in Tokyo
  • Chichijima – Channel 59
Ibaraki Prefecture
  • Mito – Channel 36
  • Hitachi – Channel 60
Tochigi Prefecture
  • Utsunomiya – Channel 41
Gunma Prefecture
  • Maebashi – Channel 60
Saitama Prefecture
  • Chichibu – Channel 38
Chiba Prefecture
  • Narita – Channel 59
  • Tateyama – Channel 60
Kanagawa Prefecture
  • Yokohama-minato – Channel 60
  • Yokosuka-Kurihama – Channel 35
  • Hiratsuka – Channel 41
Okinawa Prefecture
  • Kita-Daito – Channel 48
  • Minami-Daito – Channel 60


JOEX-DTV – TV Asahi Digital Television (テレビ朝日デジタルテレビジョン)

  • Remote controller ID 5
  • Tokyo Tower – UHF Channel 24
Ibaraki Prefecture
  • Mito – Channel 17
Tochigi Prefecture
  • Utsunomiya – Channel 17
Gunma Prefecture
  • Maebashi – Channel 43
Kanagawa Prefecture
  • Hiratsuka – Channel 24



News programmes

  • Action News
  • ANN News
  • Hodo Station (報道ステーション)
  • Super J Channel (スーパーJチャンネル)
  • Super Morning (スーパーモーニング)
  • Wide! Scramble (ワイド!スクランブル)
  • Yaguchi Hitori Maru C (やぐちひとりC)
  • Yajiuma TV (やじうまテレビ)

Sports programmes

Variety programmes

Drama programmes

Children & Teen programming

See also

External links

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