Newsmax Media

Newsmax Media
Type Media
Founded September 16, 1998 (1998-09-16)
Founder(s) Christopher Ruddy, CEO
Headquarters West Palm Beach, Florida, USA
Key people Ken Chandler, Editor in Chief, Newsmax magazine

Newsmax Media is a conservative American news media organization founded by Christopher W. Ruddy and based in West Palm Beach, Florida. It operates the news website and publishes Newsmax Magazine.

Christopher W. Ruddy started on September 16, 1998, supported by a group of politically conservative investors, including the family of the late Central Intelligence Agency Director William J. Casey. Later, Richard Mellon Scaife, Ruddy's former employer at the Pittsburgh Tribune-Review and a supporter of conservative causes, invested in the fledging company.[1] One of the initial board members was author James Dale Davidson who edited a financial newsletter, Davidson's co-editor, Lord Rees-Mogg, former editor of The Times and Vice Chair of the BBC, later became chairman of Newsmax Media.[2]

Other news figures who later joined the Newsmax board included Arnaud de Borchgrave, the longtime Newsweek chief correspondent who also serves as editor at large of UPI and Jeff Cunningham, former publisher of Forbes. The late Admiral Thomas Moorer, the former chairman of the Joint Chiefs of Staff and Chief of Naval Operations during the Vietnam War, also served as one of the company's founding board members. Former US Secretary of State and Nixon administration Chief of Staff Alexander M. Haig Jr. served as special adviser to NewsMax.[3]

Ruddy aimed at creating an Internet news company by building a team of reporters. In August 2001, talk radio host Michael Reagan merged his monthly newsletter The Reagan Monitor with Newsmax Magazine and began writing a regular column for the publication.[4]

In 2008, a profile in The Palm Beach Post on Newsmax and founder Ruddy indicated the company generated revenues of approximately $25 million per year, and, according to the company, has been profitable for the past five years. However, profiles of the website indicate an annual profit closer to $20 million.[5] In a 2009 interview, Internet guru Nathan Richardson was asked to identify the "smartest thing on the web" today. Richardson identified Newsmax, among several websites, citing its success "monetizing the web."[6]

In March 2009, Forbes ran a feature on Newsmax describing it as a "media empire" and the "great right hope" of the Republican Party. Forbes noted that after just a decade of operations it had become a "media powerhouse" - and had surpassed such well known websites as the Drudgereport in web visitors. According to the magazine, Newsmax draws 3.8 million unique visitors monthly. Political analyst Dick Morris was quoted as saying that Newsmax had become the "most influential Republican-leaning media outlet" in the nation.[7]

In a January 2010 profile on the company, the Financial Times reported that the "Rise of Newsmax Defies the Media Trend" and said its website,, is "one of the strongest conservative voices online." The paper said Newsmax had witnessed 40 percent growth rates per annum over the past decade and closed 2009 with $35 million revenues, up from $24 million the year before. [8]

An April 2010 cover story for Talkers magazine featured Newsmax as a model of future media companies called "Media Stations" that offer their audience, audio, video, digital and even print content.[9]

A 2010 New York Post story reported that the paper's long-time former editor, Kenneth Chandler, was tapped as Newsmax Magazine's editor-in-chief. Ruddy also told the Post the company expected annual 2010 revenues to exceed $50 million. [10]


Reach and influence

A 2010 study released by Nielsen reported that was the number one site for conservatives in the U.S., making it one of the most influential conservative news sites in the nation.[11]

The company has increasingly attracted national and international leaders to its West Palm Beach, Fla. headquarters. Former President Bill Clinton, who describes Newsmax's CEO Ruddy as a friend, made headlines when he visited Newsmax's offices during the summer of 2010.[12]

A New York times profile on Newsmax published on page one of the business section, described the company as a "potent force" in U.S. politics and noted the company's headquarters had become a must stop for Republican candidates seeking the party's 2012 nomination.[13]

When Sarah Palin stopped by the office for an interview, US News and World Report suggested the move was the clearest indication yet she was planning to run for president.[14] According to the magazine, Newsmax is a major player in GOP politics, especially in the 2012 primaries.[15]

Visitors have also included Rep. Michele Bachmann, Gov. Tim Pawlenty, Sen. John Thune, Gov. Haley Barbour, former Massachusetts Gov. Mitt Romney, former Florida Gov. Jeb Bush, and former Sen. Rick Santorum, among others.[16] is one of the nation's most read news websites. Nielsen Online said Newsmax was the most trafficked conservative website with approximately 4 million unique visitors monthly.[17]

In 2009, Forbes magazine says regular readers include Newt Gingrich and John Templeton Jr. [7]

In addition to, the company publishes Newsmax magazine, which the company describes as the nation’s "largest independent monthly with a conservative perspective." During 2011 the magazine’s ABC-audited circulation totaled approximately 215,000 paid subscribers, making it the largest conservative-leaning publication in the U.S., according to New York Times.[18]

In November 2005, Newsmax magazine earned a Silver Eddie award in the News/Commentary category of the Eddies, the journalism awards presented by Folio Magazine in New York City.[19]'s media critic Jon Friedman attributed Newsmax's business success to a focus on its bottom line as a business rather than pushing a political ideology.[20]

Alexa Internet statistics for indicate that the readership consists mainly of internet users over the age of 45, which aligns itself to the average age of Republican leaning voters, as gathered by The Pew Research Center.[21][22]

Notable stories

During an appearance on Fox News Channel, Sarah Palin cited Newsmax first as one of her top news sources, and described it as "very valuable, very helpful." [23]Newsmax magazine scored a coup - putting Sarah Palin on the cover of the September 2008 issue which was released just days before her selection by John McCain as his vice presidential running mate. In an exclusive interview with Newsmax, Palin said she did not believe that global warming was a man-made phenomenon.[24]

After the mysterious disappearance of Chandra Levy in 2001, contributor John LeBoutillier allegedly posted a speculative column on the site about the sex life of Representative Gary Condit, with whom Levy had an affair. The column quickly circulated among media members, even though Newsmax editors pulled it from the site.[25]

On May 26, 2000, Newsmax published an article claiming Hillary Clinton refused to meet with the Gold Star Mothers.[26] According to the Gold Star Mothers organization, this was false and "Senator Clinton greeted us graciously on Gold Star Mothers Sunday, 2005." This story was also debunked at other websites[27] and eventually led to a retraction by NewsMax.[28]

A 2005 report about Senator Rick Santorum of Pennsylvania, claiming he was "teaming up" with rock band U2 for a fund-raiser, gained considerable attention. Santorum had actually purchased 66 tickets to a sold-out show and was reselling these to campaign supporters at $1,000 per seat. The band issued a statement denying it was involved in the practice, saying, "U2 concerts are categorically not fund-raisers for any politician; they are rock concerts for U2 fans."[29]

On August 9, 2007, Newsmax freelance reporter Jim Davis reported that Barack Obama was in attendance on July 22, 2007, during a controversial sermon given by Jeremiah A. Wright, Jr. at Trinity United Church of Christ in South Chicago, Obama's place of worship.[30] The claim that Obama was in attendance for this particular sermon was repeated by Newsmax as fact again on March 16, 2008[31]. A July 22, 2007, speaking schedule for the National Council for La Raza in Miami, Florida, shows Obama as a scheduled speaker for 1:30 pm[32]. Video confirms he attended the conference and spoke during his allotted time. However, Davis later explained that Obama had attended the early morning service at Trinity United at 7:30 a.m., leaving sufficient time for him to travel by private jet to Miami; and the La Raza website confirms that Obama did not arrive until 1:50 p.m. Eastern time. Newsmax reports receiving confirmation from the Obama campaign that the candidate's private jet did not leave Chicago until 8:50 a.m. A Washington Post fact checker has reported that the issue has not been resolved to his satisfaction one way or the other.

Newsmax claimed that Obama's Vatican ambassador had been rejected several times for being "insufficiently pro-life". The Catholic News Service and Time magazine confirmed on April 9, 2009, that Newsmax's story was false[33].


Newsmax has a sizable stable of news correspondents and editorialists. Among them is Ronald Kessler, Newsmax's chief Washington correspondent, who worked for The Washington Post and The Wall Street Journal.

Other contributing correspondents to Newsmax include George Will, Kathleen Parker, Lanny Davis, Alan Dershowitz, and Edward Koch. Newsmax regulars include Christopher W. Ruddy, David Limbaugh, Pat Boone, James Hirsen, John LeBoutillier, Susan Estrich, Dr. Laura Schlessinger, Bill O'Reilly and Michael Reagan[34].

Besides political commentaries, Newsmax publishes The Blaylock Wellness Report[35] in which Dr. Russell Blaylock provides information regarding choices in food, drugs, nutritional supplements and other health remedies, as well as denouncing vaccines, blood pressure medicine, and aluminum cookware.[36] Additional newsletter publications of Newsmax include Intelligent Options; The ETF Strategist; High-Yield Income Investing; and Financial Intelligence Report[37], as well as Dr. Brownstein's Natural Way to Health[38], The Mind Health Report[39], and the financial news Web site[40].


  1. ^ Poe, pp. 171-172.
  2. ^ Poe, p. 100.
  3. ^ "General Alexander M. Haig, Jr. joins advisory board", PR Newswire
  4. ^ ""Michael Reagan and Reagan Monitor Join Newsmax Magazine",, August 14, 2001
  5. ^ Hoover Profile
  6. ^ Smilie, Dirk, "Nathan Richardson's Modest Proposal" article, February 3, 2009.
  7. ^ a b Smillie, Dirk."A Great Right Hope",, March 6, 2009.
  8. ^ Edgecliffe-Johnson, Andrew. "Rise of Newsmax Defies The Media Trend" Financial Times, January 10, 2009.
  9. ^ Santaniello, Beverly."The Rise of Newsmax" Talkers magazine, April 2010.
  10. ^ Kelly, Keith J."Newsweek Post Yet to be Filled" New York Post, November 4, 2010.
  11. ^ Meyers, Jim.Nielsen: Newsmax #1 Conservative Site in the Nation,, January 17, 2010.
  12. ^ Lambiet, Jose.Bill Clinton's Surprise Visit to Conservative Newsmax, Page 2 Live, August 16, 2010.
  13. ^ Peters, Jeremy W.A Compass for Conservative Politics,The New York Times,July 10, 2011.
  14. ^ Bedard, Paul.Sarah Palin Takes A Big Step Toward 2012 Run for President,US News and World Report, October 7, 2010.
  15. ^ Bedard, Paul.Sarah Palin Takes A Big Step Toward 2012 Run for President,US News and World Report, October 7, 2010.
  16. ^ Bedard, Paul.Sarah Palin Takes A Big Step Toward 2012 Run for President,US News and World Report, October 7, 2010.
  17. ^ Santaniello, Beverly."The Rise of Newsmax" Talkers magazine, April 2010.
  18. ^ Peters, Jeremy.A Compass for Conservative Politics, "The New York Times", July 10, 2011.
  19. ^ "2005 EDDIE WINNERS".
  20. ^ Friedman, Jon.Chris Ruddy: Conservatives'Great Online Ally, "", March 13, 2009.
  21. ^ Trends in Political Values and Core Attitudes: 1987-2009
  22. ^ Site info,
  23. ^ This video has been removed due to terms of use violation[dead link]
  24. ^ Klein, Rick. "ABC News Reports".ABC News, August 29, 2008.
  25. ^ Grove, Lloyd. "The Reliable Source". Washington Post, July 20, 2001, p. C3.
  26. ^ Hillary Snubs Gold Star Mothers,, May 26, 2000, accessed April 4, 2010.
  27. ^ Goldstar Mothers,, last updated March 16, 2005, accessed April 4, 2010.
  28. ^ Newsmax apologizes, ConWebWatch, 2003.[dead link]
  29. ^ Healy, Patrick D. "U2 Moves to Distance Itself From Concert Fund-Raising". New York Times, October 14, 2005, p. B6.
  30. ^ Davis, Jim.Obama's Church: Cauldron of Division,, August 9, 2007, accessed April 4, 2010.
  31. ^ Kessler, Ron. Obama Attended Hate America Sermon,, March 16, 2008, accessed April 4, 2010.
  32. ^ Press Release. Senators Clinton and Obama to address NCLR annual conference, National Council of La Raza, July 21, 2007 accessed April 4, 2010.
  33. ^ Sullivan, Amy. Obama's Vatican Ambassador Rejected? No, The Swampland, Time Magazine, April 9, 2009, accessed April 4, 2010.
  34. ^ NewsMax Blogs,, accessed April 4, 2010.
  35. ^ The Blaylock Wellness Report
  36. ^ Dr. Russell Blaylock[dead link]
  37. ^ Money newsletters,, accessed April 4, 2010.
  38. ^ Dr. David Brownstein's Natural Way To Health,, accessed April 4, 2010.
  39. ^ [1], "Yahoo Finance", March 26, 2009.[dead link]
  40. ^ America's Money News Page,, accessed April 4, 2010.


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