List of McDonald's trademarks

McDonald's, like any multinational corporation or high profile company, is protective of their trademarks. The restaurant chain and its affiliates have an extensive collection of trademarks. Unless otherwise noted, these trademarks are owned by McDonald's Corporation, the American head company, and used in English speaking countries. [cite web |url=http://www.mcdonalds.com/terms.html |title=McDonald's Internet Site Terms and Conditions |author=McDonald's publication |publisher=McDonald's Corporation |date=2005-2006 |accessdate=2007-10-26]

Main trademark

McDonald's own name is most valued assetFact|date=August 2008, as such it is highly-protected.Fact|date=August 2008
* McDonald's

General trademarks, including slogans

"This list does not contain all of McDonald's slogans, just the select few it retains the active trademarks on."
* Did Somebody Say (for the slogan, "Did Somebody Say McDonald's?")
* Double double cheese cheese burger burger please please
* Extra Value Meal
* Golden Arches
* Good Jobs For Good People
* Good Time Great Taste
* Great Breaks
* Hamburger University
* Have You Had Your Break Today?
* It's a good time for the great taste of McDonald's
* Hey, It Could Happen!
* Mac Attack
* Mac Tonight
* Made For You
* McDonaldland
* McDonald's All Star Racing Team
* McWorld
* Super Size
* The House That Love Built
* There's more in the middle of an Egg McMuffin than an egg in the middle of a muffin
* Onights Dinner
* twoallbeefpattiesspecialsaucelettucecheesepicklesonionsonasesameseedbun
* We Love To See You Smile
* What's On Your Plate
* When the US Wins You Win
* World Famous Fries
* You Deserve A Break Today

Names of specific menu items

* Big Mac
* Big Xtra!
* Chicken McGrill
* Chicken McNuggets
* Egg McMuffin
* Filet-O-Fish
* Happy Meal
* McChicken
* McGrilled Chicken
* McNuggets
* Quarter Pounder
* Sausage McMuffin

Visual symbols of the company

"See also Charitable trademarks, including related visual symbols. The restaurant chain still maintains the trademark on the Speedee Logo, its first symbol, although the character was replaced by the Golden Arches altogether in 1961."
* Birdie, the Early Bird and Design
* French Fry Box Design
* Golden Arches Logo
* Grimace and Design
* Hamburglar and Design
* Happy Meal Box Design
* Mac Tonight Design
* McDonald's Building Design
* McDonald's Racing Team Design
* Ronald McDonald and Design
* Speedee Logo
* Mayor McCheese (Mayor of McDonald Land)
* Fry-Guys

Charitable trademarks, including related visual symbols

* RMHC
* Ronald McDonald House
* Ronald McDonald House Design
* Ronald McDonald House Charities
* Ronald McDonald House Charities Logo

External links

* [http://www.mcdonalds.com McDonald's]

ee also

* McDonald's
* McDonald's advertising
* McDonald's products

Other related QSR articles
* Fast food advertising
* Burger King advertising

References


Wikimedia Foundation. 2010.

Look at other dictionaries:

  • McDonald's legal cases — McDonald s Type Public Traded as NYSE: MCD Dow Jones Industria …   Wikipedia

  • List of Burger King products — Main article: Burger King products This is a list of the major products sold by the international fast food restaurant chain Burger King. Contents 1 Burgers 1.1 Whopper 1.2 BK Big King …   Wikipedia

  • List of non-English generic and genericized trademarks — This list is about generic and genericized trademarks in languages other than English . For English, see List of generic and genericized trademarks. : Cite references by quoting mainline publications using the trademark generically The following… …   Wikipedia

  • List of Initial D characters and teams — This is a list of characters from the anime and manga series Initial D. Contents 1 Main characters (Fujiwara Tofu Shop) 1.1 Takumi Fujiwara 1.2 Bunta Fujiwara 2 Projec …   Wikipedia

  • Ronald McDonald — For other people named Ronald McDonald, see Ronald McDonald (disambiguation). Ronald McDonald …   Wikipedia

  • Burger King legal issues — Infobox Burger King logo= As with other multi national corporations, international fast food restaurant chain Burger King (BK) has been involved in several legal disputes and cases, as both plaintiff and defendant, in the years since its founding …   Wikipedia

  • The Kids in the Hall — For the Hip hop duo, see Kidz in the Hall. The Kids in the Hall at the 2008 eTalk Festival Party, during the Toronto International Film Festival (from left: Dave Foley, Mark McKinney …   Wikipedia

  • Caterpillar Inc. — Caterpillar Inc. Type Public Traded as NYSE: CAT Dow Jones Industrial Average Component …   Wikipedia

  • Franchising — For Cable television franchise fee in the United States see Cable television franchise fee. A McDonald s franchise. Franchising is the practice of using another firm s successful business model. The word franchise is of anglo French derivation… …   Wikipedia

  • Original Chicken Sandwich — This article is about the Burger King food item. For the standard food item, see Chicken sandwich. Original Chicken sandwich Nutritional value per serving Serving size 1 sandwich (219 g) E …   Wikipedia


Share the article and excerpts

Direct link
Do a right-click on the link above
and select “Copy Link”

We are using cookies for the best presentation of our site. Continuing to use this site, you agree with this.