Adweek


Adweek

"Adweek" is a weekly American advertising trade publication that was first published in 1978. "Adweek" covers creativity, client/agency relationships, global advertising, accounts in review, and new campaigns. During this time, it has covered several notable shifts, including cable television, the shift away from commission-based agency fees, and the Internet.

"Adweek" publishes a blog, Adfreak, which covers the intersection of advertising and pop culture. "Adweek" is currently owned by VNU, a Dutch publishing and research conglomerate controlled by a consortium of private-equity firms.

As the second-largest advertising-trade publication,Elliott, Stuart (September 12, 1991). ADVERTISING; Adweek Plans Overhaul as a Sign It Is Alive and Well. "The New York Times"] its main competitor is "Advertising Age".Stevenson, Richard W. (October 14, 1985,). The Battle of Two Advertising Magazine. "The New York Times"]

History

In 1990, Affiliated Publications Inc., the parent of the company that publishes The Boston Globe, agreed to acquire 80 percent of the outstanding common stock of A/S/M Communications Inc., which published "Adweek". [http://query.nytimes.com/gst/fullpage.html?res=9C0CEFDB1E31F936A35755C0A966958260 THE MEDIA BUSINESS; Adweek Parent Acquisition Set.] ] The magazine stabilized in the 1990s Elliott, Stuart (November 10, 1998). ADVERTISING; Adweek magazine is commemorating its 20th anniversary with a record 232-page special issue. "The New York Times"]

In April 2008 "Adweek"'s editor of ten years, Alison Fahey, was promoted to publisher/editorial director. She was replaced as editor by Mike Chapman [ ] , formerly of the Economist Intelligence Unit and eMarketer.Fact|date=August 2008

References

reflistmin online [http://www.minonline.com/people/min/6907.html Fahey Named Publisher of AdWeek]

External links

* [http://www.adweek.com/ Adweek website]
* [http://www.adweek.com/aw/about_us/masthead.jsp Adweek Staff List]
* [http://adweek.blogs.com/ Adfreak blog]


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