Artistry (cosmetics)


Artistry (cosmetics)

Artistry is a brand of skin care and colour cosmetics, produced by Access Business Group and marketed by the direct sales and multi-level marketing company Quixtar in North America and Amway in more than 90 countries and territories worldwide. Access, Quixtar, and Amway are part of the Alticor group of companies. Euromonitor International, a researcher and publisher of market reports, business reference books and online information databases, independently categorises Artistry as a "prestige brand" and ranks Artistry as one of the top five in sales in this category, alongside Clinique, Estee Lauder, Lancome, and Chanel [ [http://www.euromonitor.com/The_World_Market_for_Cosmetics_and_Toiletries The World Market for Cosmetics and Toiletries] ] [ [http://www.artistry-europe.com/default.asp?lan=uk&zone=world&num=1 The World of Artistry] ] . Artistry is the only direct sales brand classified in the "prestige" category. [http://www.artistry.com/en/skincare/synergy-video.aspx Artistry - Beauty, Science, Synergy] ]

Artistry was launched in 1968 as a product line of skincare under the Nutrilite brand and continues to utilize Nutrilite research and technology, including patented Nutrilite extracts which are organically grown. [ [http://www.amway2u.com/corporate/en_US/History_of_Artistry_en_US.pdf History of Artistry] ] .

As of 2000, the Artisty range included over 400 products. [ [http://www.business2000.ie/images/pdfs/amway_1st_ed.pdf The Irish Times - Maintaining the Competitiveness of Artistry Cosmetics in the Global Marketplace] ]

Up to and including 2004 Ingrid Vandebosch of Belgium was known to be the face of Artistry. [ [http://www.cupscene.com/121406.htm Cup Scene Daily - FUTURE CHAMP: Bundles of Joy for the No. 24] ] Artistry is currently modelled by Canadian model Kim Tyo. [ [http://www.business2000.ie/cases/cases_8th/case29.htm The Amway Experience – The Importance of Corporate Social Responsibility] ]

In 2005 Quixtar and Amway introduced Artistry's two sister brands NAO Cosmetics and Eddie Funkhouser. These brands are targeted to a younger audience, with "NAO Cosmetics" available in North America and "Eddie Funkhouser" in other Amway markets.

In May 2007 it was announced by Skate Canada and Quixtar that Artistry Cosmetics would be the official skin care and cosmetics sponsor for Skate Canada events and the Skate Canada national team [ [http://www.skatecanada.ca/en/news_views/press_room/news_releases/2007/may24.cfm Skate Canada announces partnership with Quixtar Canada Corporation] ] [ [http://media.alticorblogs.com/2007/06/01/passion-esprit-triomphe/ Passion. Esprit. Triomphe.] ]

In 2008 Alticor announced actress Sandra Bullock as "the face" of Artistry Creme LuXury. [ [http://www.prnewswire.com/cgi-bin/stories.pl?ACCT=THECALCSR.story&STORY=/www/story/02-06-2008/0004750624&EDATE=WED+Feb+06+2008,+09:52+AM Alticor's 2007 Global Sales Top $7 Billion] ]

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