Oriflame


Oriflame
Oriflame Cosmetics
Type Public (OMXORI SDB)
Industry Cosmetics
Founded 1967
Founder(s) Jonas af Jochnick, Robert af Jochnick
Headquarters Luxembourg, Luxembourg (with a trading branch in Fribourg, Switzerland)
Key people Magnus Brännström (CEO)
Robert af Jochnick (Chairman)
Products Cosmetics, skincare, perfume, gifts
Website www.oriflame.com

Oriflame Cosmetics S.A. (Luxembourg) is a cosmetics group, founded in 1967 in Sweden by the brothers Jonas af Jochnick and Robert af Jochnick. The company sells skin care, cosmetic products and other related products through an independent sales force of over 3 million people.[1]

Contents

Brief history

Oriflame was founded in 1967 by brothers Jonas and Robert af Jochnick, and their then partner, Bengt Hellsten in Stockholm. The brand got its name from the royal banner of medieval France which was traditionally unfurled only on the battlefield and accompanied by the war cry Montjoie Saint Denis.[2] Oriflame then expanded and had its first UK Consultant in 1970. Following this Oriflame Ireland opened as a licensee in 1972. Oriflame published their catalogues in the UK for the first time in 1988. The company then expanded and in 2006 Oriflame UK and Ireland became part of the Premier Direct Group [3] but was subsequently sold to independent owners, Eric McClenaghan and Kevin Kenny.[4]

Oriflame Consultants

Oriflame sells their products through a direct selling force. Their direct selling force earn commission off all sales they personally make, and may also invite others to work with Oriflame, earning a commission of the sales of teams they develop.[5]

See also

  • List of network marketing companies

References

External links


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Look at other dictionaries:

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  • Jonas af Jochnick — Infobox Person image size = 353px name = Jonas af Jochnick caption = Jonas af Jochnick (2008) birth date = 1937 birth place = Sweden death date = death place = occupation = Businessman: Cosmetics Jonas af Jochnick (born 1937)Cite web… …   Wikipedia

  • Robert af Jochnick — Infobox Person image size = 353px name = Robert af Jochnick caption = Robert af Jochnick (2008) birth date = 1940 birth place = Sweden death date = death place = occupation = Businessman: Cosmetics Robert af Jochnick (born 1940)Cite web |url=http …   Wikipedia

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